How to Use Traditional Marketing Methods for Your Online Marketing Campaigns

The online world has become so much bigger today. People from all ages—from the young and old—now make use of the Internet for a wide range of purposes.
Now, if you are an entrepreneur, then you would of course have noticed this immense popularity of the platform. Fortunately, using it to your advantage need not be that much of a problem. In fact, you can even use tried and tested traditional marketing methods to make your online marketing campaigns a success.
Interested?
Here are some things to keep in mind:
Communication is Key
Remember: Whatever the platform you may be using, you will need to effectively communicate your message to your intended audience. Once you are able to establish that—then you are on the right track.
Be direct with your message. Don’t use too much “fluff.” The online platform is a very convenient way to interact with your audience and you should take advantage of that. You can even use social media to know what your target market needs—and use that knowledge to deliver accordingly. The better (and clearer) the communication, the better will things turn out to be.

Promote, Promote—Promote
In order to enhance your marketability and brand, then you will of course need to promote your business.
You can hand-out promotional products to potential customers, in order to catch their interest. This is a very useful strategy—and chances are it will work on your online campaigns as well. If needed, you can make use of SEO and social media marketing strategies to increase your web visibility and ultimately, enjoy greater profitability.
Encourage Customer Loyalty
Another very important business principle to take note of is customer loyalty. In fact, many experts believe that having loyal customers is equally important with attracting new clients. You can also use this strategy for your online campaigns.
Show loyal clients that you appreciate their loyalty. Give out promotional items, loyalty rewards, customer discounts and related gifts—as a sign of appreciation to your loyal clients. This will encourage them to become even more loyal to your business and brand, and may even attract other potential clients as well.
Take note: in the end, marketing is about creating relationships with your market. So, whether you are using the traditional or online marketing route—the key is to make your customers feel that you’ll be there for them. This will not only lead to more effective marketing—but it will certainly boost your brand as well. And of course, that can’t be a bad thing.

Marketing “Resolutions” to Help You Welcome the New Year

Yes—the New Year is here! Accordingly, this is the perfect time for making some positive adjustments to our marketing efforts, in order to gain even more benefits in the long run.

So, what business approach should we take? How can we connect better with our market this year?

Here are some New Year marketing “resolutions” that you might want to put to good use:

Resolution #1: Connect With Your Audience More

We all know this: If you want to effectively market to your audience, then you need to actually connect with them. This is an essential aspect of business. Once you are able to build a good relationship with your market, then you are on the right track.

Tip: Be relatable. The more people relate to you and your brand, the better. Make your messages short, but interesting. Remember that a lot of people today just don’t have the time to read or view long marketing messages. If you are able to create messages that are direct to the point (but connect with them on a personal level), then there’s a higher chance that you’ll be able to convert people to actual buyers or customers.

Resolution #2: Do Additional Research

Ok—we all know that research is a vital aspect of business. As it is, we need to make sure that we are constantly updating our knowledge database, in order to keep things running as smoothly as they should.

Try to know more about your audience. What specific things do you think will they need? How can you encourage them to support your brand? What promotional methods do you think will work (promotional product giveaways, traditional marketing, Facebook ads, etc.)?

Remember: There are various strategies per market. Accordingly, it is important that you learn as much as you can about your business (and market), in order to find the appropriate strategies that will bring better results.

Resolution #3: Appreciate Your Loyal Supporters Even More

Chances are your brand has loyal supporters and fans that have been there with you for quite some time now. This New Year, it’s time to show appreciation for all the support they’ve been giving you.

Take note that customer loyalty is equally important with attracting new clients. As it is, we need to spend the same amount of time and effort in ensuring that our current crop of customers are (and will continue to be) loyal to our company and what we have to offer.
How to do this? Here are some tips:

• Give your loyal customers some promotional gifts as a “thank you” gesture for their support. This will make them more appreciative of your company, consequently boosting customer loyalty.

• Provide clients with updates. This will help them keep abreast of whatever’s happening to your company—making them feel that they are part of the family. And the end result: A deeper relationship with your customers.

• Interact with your customers. In this day and age, you can make use of social media and many other platforms to communicate and interact with your current and potential customers. The key here is to be consistent and to show how sincere you are in providing them with solutions. Accordingly, this will make them more confident of the fact that you really are there to help them out.

So, do you want to make your marketing campaigns even more successful this New Year? Call 1-877-552-6068 for additional details.

Promotional Product Marketing: The Dos and Don’ts to Remember

Are you planning to use promotional products for your marketing campaigns? If so, then congrats! That can be a good move on your part.

Take note though: There are certain dos and don’ts to consider, if you want to make this strategy work.

What are they?

Here are some of them:

“The DOS”

Do #1: Be Relatable

As you may well already know, marketing is about communicating to your audience.

When giving out promotional items, make sure that your intended recipients can actually relate to them. As much as possible, your handouts must be useful, as this can help make them more interesting to your market. The more relatable they are—the better they will be received by your customers.

Do #2: Make Sure of Quality

If you want to impress your market, make sure that your promotional giveaways are actually of high quality. Remember that the quality of your gifts will reflect on your company as a whole. So, better make sure that your products give out the right impressions.

Do #3: Deal with the Right People

Get your freebies from manufacturers that are known for their reliability. Remember that promotional products are special “tools.” As it is, you should ensure that you are dealing with specialists who can actually deliver on what you need.

“The DON’Ts”

Don’t #1: Failing to Do Your Research

Remember that in business, research is a very important aspect to consider. Incidentally, that rule applies when using promotional products for marketing purposes.

Study your audience. Know what type of products or items they would most probably like. This will help you maximize the potential benefits of this marketing strategy—and will likewise help you avoid unnecessary hurdles along the way.

Don’t #2: Being Too Lazy

If you want your marketing efforts to succeed, then you will obviously need to exert some time and effort to actually make things work.

Again, you need to know your market. Take every detail into account. Which manufacturer will give the most out of your money? By actually taking the time and effort to know this, you get to ensure the feasibility of your campaigns. If you’re too lazy however, then you can’t expect to see the results you want.

Don’t #3: Being Too Price-Conscious

Yes, the price and rates of your promotional products is important. However, making price the only consideration for investing in a particular product can be quite risky.

Don’t commit the mistake of buying low quality options just because they are cheaper, as this can lead to disaster later on. If you’re a little tight on the budget, find high quality items with reasonable rates instead. This is certainly the wiser move—and the more feasible choice as well.

These are just some of the dos and don’ts to remember when planning to engage in promotional product marketing…

Just take note: Never underestimate the power of promotional products, as they can be handy tools that can help increase the viability of your business campaigns. Use them properly, and you can reasonably expect to see good results.

How to Show Your Love for Your Customers this “Love Month”

Valentine’s Day is just around the corner. And as we already know, February is called by many as the “love month,” making it the opportune time to show people how much you do love and care for them.

Incidentally, you can also use this time to show your love for your customers…

Remember that customer appreciation is a very important aspect of business. Showing people that you care for them will actually make you more endearing. Accordingly, this will not only lead to greater support—but you get to establish your brand more positively as well.

So, how can we celebrate this “love month” with our customers? How can we show them our appreciation for all the support they’ve been giving?

Here are some ideas that you might want to keep in mind:

Talk with Your Customers More

Communication is one of the best ways to show clients that you are there for them. This will help you build a deeper relationship with them, which in turn, allows you to create a stronger partnership that both you and your customers get to enjoy.

You can use different channels to make this work. You can opt for a more traditional approach where you directly talk with customers or hold surveys to know what they think.

Tip: If you want, you can use the online platform as well. Interact with your audience though Facebook posts or Twitter tweets. If people pose any questions to you via the platform, don’t fail to answer them. Remember: The key here is consistency. Once people see that you are always there to answer their queries (or just to say hello)—then they will of course, feel more loved.

Give Out Tokens of Appreciation

If you have customers and clients who’ve been there for you for quite some time now, then it might be high time that you repay them for all the support they’ve shown you.

How?

Give out promotional clothing, pens, mugs or other giveaways to your loyal customers. Hand out tokens of appreciation. Remember that what’s important here is that you are able to thank them for their loyalty—and show them that you really do care.

Always Offer Quality

In the end, the best way to show people that you really do love them is when you are able to deliver high quality products and services—and nothing less.

Make sure that each aspect of your business delivers quality—whether it be the content you’re spreading or the promotional clothing that you are using as a giveaway. Of course, you should always make sure that your products and services are top-notch as well!

So, do you want to spread the message of love to your customers this “love month?” Follow these tips—you’ll never know, but they just might be able to help you out. Enjoy!

Marketing “Resolutions” to Help You Welcome the New Year

Yes—the New Year is here! Accordingly, this is the perfect time for making some positive adjustments to our marketing efforts, in order to gain even more benefits in the long run.

So, what business approach should we take? How can we connect better with our market this year?

Here are some New Year marketing “resolutions” that you might want to put to good use:

Resolution #1: Connect With Your Audience More

We all know this: If you want to effectively market to your audience, then you need to actually connect with them. This is an essential aspect of business. Once you are able to build a good relationship with your market, then you are on the right track.

Tip: Be relatable. The more people relate to you and your brand, the better. Make your messages short, but interesting. Remember that a lot of people today just don’t have the time to read or view long marketing messages. If you are able to create messages that are direct to the point (but connect with them on a personal level), then there’s a higher chance that you’ll be able to convert people to actual buyers or customers.

Resolution #2: Do Additional Research

Ok—we all know that research is a vital aspect of business. As it is, we need to make sure that we are constantly updating our knowledge database, in order to keep things running as smoothly as they should.

Try to know more about your audience. What specific things do you think will they need? How can you encourage them to support your brand? What promotional methods do you think will work (promotional product giveaways, traditional marketing, Facebook ads, etc.)?

Remember: There are various strategies per market. Accordingly, it is important that you learn as much as you can about your business (and market), in order to find the appropriate strategies that will bring better results.

Resolution #3: Appreciate Your Loyal Supporters Even More

Chances are your brand has loyal supporters and fans that have been there with you for quite some time now. This New Year, it’s time to show appreciation for all the support they’ve been giving you.

Take note that customer loyalty is equally important with attracting new clients. As it is, we need to spend the same amount of time and effort in ensuring that our current crop of customers are (and will continue to be) loyal to our company and what we have to offer.

How to do this? Here are some tips:

  • Give your loyal customers some promotional gifts as a “thank you” gesture for their support. This will make them more appreciative of your company, consequently boosting customer loyalty.
  • Provide clientswith updates. This will help them keep abreast of whatever’s happening to your company—making them feel that they are part of the family. And the end result: A deeper relationship with your customers.
  • Interact with your customers. In this day and age, you can make use of social media and many other platforms to communicate and interact with your current and potential customers. The key here is to be consistent and to show how sincere you are in providing them with solutions. Accordingly, this will make them more confident of the fact that you really are there to help them out.

So, do you want to make your marketing campaigns even more successful this New Year? Call 1-877-552-6068 for additional details.

Spread the Cheer with These Promotional Gifts

Christmas is almost here! So, if you’re looking to make your business even better, then you might want to consider handing out gifts to make the season extra special!

Remember: Promotional products are not only for promotional purposes. You can also use them as corporate gifts to employees, as customer rewards for loyal customers—and many other purposes.

So, do you want to spread the cheer this Christmas? Here are some promotional items that you might want to consider handing out:

Ceramic Mugs – let your customers know you care by handing them out mugs for these cold days and nights of winter. People can use them for drinking hot java, coffee or any of their favourite beverages. Of course, you might want to place your business logo on the front, to remind people that this beautiful gift came from you.

Toddler Plate Set – we know that Christmas is one of the seasons that kids love the most. With this option, you are bound to impress parents and kids alike, making your business a whole lot more interesting at the same time. You can use this item for promotion or as a prize during office Christmas parties.

Flashlight Power Bank – in this day of smartphones and digital items, this interestingly-designed power bank is bound to make recipients smile! This device has enough juice to power mp3 players, smartphones and many other related gadgets. Oh, and one more thing: it’s a flashlight too!

Sweatshirts – don’t let the cold take away the fun of the season. Give your loyal customers sweatshirts that they can actually use. These are made of comfortable and durable materials, and have been double stitched for added durability. These come in different colors—and all you need to do is just take your pick.

Golf Balls – as any avid golf lover will tell you—winter won’t stop them from enjoying the game. If your target market is composed of golfers, then you can’t go wrong with this option. This can also serve as an excellent corporate gift for Christmas, both for executives and employees alike.

Wine Bag Chillers – who doesn’t like cold wine? With this giveaway, you can help your customers and recipients enjoy the season even more. It comes with the necessary features, including a durable handle and a snap closure. Just place them in the freezer, and you can expect your drink to become a whole lot colder (and better).

Business Card USBs – this option can be a pretty excellent giveaway, considering how basically everyone’s using computers nowadays. This sleek USB has a storage capacity of up to 8 GB. And did we mention that it’s designed like a business card? Yes—this promotional giveaway will not only help you store files, but it’s pretty interesting as well!

These are just some of the promotional gifts that you can use for the season. Take this opportunity to show your customers and employees that you actually care, by giving them gifts that are both interesting and usable. So, enjoy the season and spread the cheer!

Starting a Business? Remember These Tips…

Are you planning to get into a new business? Good for you! We all know that business is one of the best ways to gain financial freedom.

However, fact of the matter is: Starting a business won’t be easy. In order to reap the benefits (and profits) that you want—you will need to be strategic. This will make your endeavors a lot more successful.

Interested? Here are some tips to keep in mind:

Market Research

In order to actually attract more people to your business, you need to understand your market and the people composing it.

Why?

By understanding your market, you will have a better idea as to what approach you should be taking with them. This will make it easier for you to formulate the right message that they can relate to, as well as the strategies to take. Once you are able to have a clear understanding of your audience—the higher the chance for success.

Create a Plan

You will need a business plan, most especially if you’re just starting out. Remember that starting a new business will mean having to shell out some money. As it is, you should be careful—and study your “moves” beforehand. Accordingly, this will help you reduce unnecessary risks, and help you maximize potential benefits.

Promote, Promote—Promote

If you are a new business, chances are only a few people know who you are or what your company is all about. That is why you need to promote and market your business.

Fortunately, there are many affordable and effective marketing strategies that you can use. You can opt to use social media to communicate with your audience. You can use promotional products to entice more people to your brand. If there’s the need, you can also opt for traditional marketing methods (TV and radio ads, billboards, magazine ads, etc), although these can be more expensive compared to other methods.

Always Offer Value

Remember that everything you offer to the public will reflect on you company, business or brand. As it is, you should make it a point to always offer value and quality, whether it may be your content, promotional items, marketing message, and more importantly: your main product or service.

Take note: If you aren’t able to consistently offer value to people, then they will consequently lose interest. And once that happens, you will have a harder time encouraging people to support your business. Obviously, that can’t be a good thing for you.

Deliver On Your Claims

We all know how people hate false, empty promises. Hence, you should always make it a point to deliver on whatever claims you may have advertised or marketed. If you’re able to produce results consistently and efficiently, then you can expect your business to become better—ultimately making you the success you ought to be.

Ways to Keep Your Customers Coming Back for More

If you are in business, then you know how important your customers can be. After all, most businesses rely on how their customers and clients receive them. And without the needed support, then there will be big problems ahead.

And so, the question now is: how can we encourage our customers to keep coming back? How do we ensure that they will continue on supporting our business and our brand?

To find out, please continue reading:

Communicate with Your Audience

Communication is a key aspect that all businesses must take into account. By effectively communicating with your audience (target market), you’ll be able to convey your message clearly—thereby making it easier for you to encourage them to keep coming back.

Note: with the entry of social media and other virtual platforms into the picture, interacting and communicating with your market has become a lot easier and more feasible. Accordingly, you should take advantage of these platforms to make your message known—and more importantly, to build relationships with your customers. The better your relationships are—the better for your business.

Show Appreciation

People, in general, love being appreciated. Your customers are not an exception.

Show people that you actually appreciate their support. You can hand out simple tokens such as promotional products, certificates, customer discounts and other related “freebies” as a sign of gratitude. This can be a very good gesture, and one that is bound to encourage more people to your business.

Be Transparent

Take note: customers today can be very wise. As it is, you should be transparent enough to show the public that you are a business that can be trusted—and one that they should continue supporting.

Remember that two of the main ingredients of a successful business are: trust and transparency. If you are able to have these ingredients, then you’ll be able to have better relationships with your market. And as mentioned earlier, good relationships can certainly be a good way of encouraging your market to keep coming back for more.

Offer Value

This is one of the most important business concepts that you should take note of.

People sometimes focus too much on marketing strategies that they oftentimes forget what matters the most: the value they are offering to their clients.

As it is, you should always keep in mind to offer value—from the promotional products you’re handing out, the message you’re conveying, and more importantly: to the product or service you are offering.

By offering value, you do not only encourage current clients to come back for more, but you are also encouraging potential clients to give your business a try. In effect, this allows you to market your business directly and indirectly, which makes it a win-win solution.

These are just some of the ways you can convince your customers to keep coming back for more. In the end, what’s important is that you are able to make the needed adjustments for your business—and ultimately be the success that you ought to be.

How to Use Traditional Marketing Methods for Your Online Marketing Campaigns

The online world has become so much bigger today. People from all ages—from the young and old—now make use of the Internet for a wide range of purposes.

Now, if you are an entrepreneur, then you would of course have noticed this immense popularity of the platform. Fortunately, using it to your advantage need not be that much of a problem. In fact, you can even use tried and tested traditional marketing methods to make your online marketing campaigns a success.

Interested?

Here are some things to keep in mind:

Communication is Key

Remember: Whatever the platform you may be using, you will need to effectively communicate your message to your intended audience. Once you are able to establish that—then you are on the right track.

Be direct with your message. Don’t use too much “fluff.” The online platform is a very convenient way to interact with your audience and you should take advantage of that. You can even use social media to know what your target market needs—and use that knowledge to deliver accordingly. The better (and clearer) the communication, the better will things turn out to be.

Promote, Promote—Promote

In order to enhance your marketability and brand, then you will of course need to promote your business.

You can hand-out promotional products to potential customers, in order to catch their interest. This is a very useful strategy—and chances are it will work on your online campaigns as well. If needed, you can make use of SEO and social media marketing strategies to increase your web visibility and ultimately, enjoy greater profitability.

Encourage Customer Loyalty

Another very important business principle to take note of is customer loyalty. In fact, many experts believe that having loyal customers is equally important with attracting new clients. You can also use this strategy for your online campaigns.

Show loyal clients that you appreciate their loyalty. Give out promotional items, loyalty rewards, customer discounts and related gifts—as a sign of appreciation to your loyal clients. This will encourage them to become even more loyal to your business and brand, and may even attract other potential clients as well.

Take note: in the end, marketing is about creating relationships with your market. So, whether you are using the traditional or online marketing route—the key is to make your customers feel that you’ll be there for them. This will not only lead to more effective marketing—but it will certainly boost your brand as well. And of course, that can’t be a bad thing.

How to Get the Most Out of Your Promotional Product Marketing

Using promotional products for marketing has been quite a useful strategy for various businesses. However, if you are looking to make this marketing strategy work—you will need to take certain details into account. So, what details do we need to consider? Please read on…

Businesses need to market whatever it is they may be offering. Otherwise, they won’t be able to spread their message across, which in turn, may result to some unwanted problems—such as loss of interest in the company, reduced profitability, failed branding efforts and many other issues.

Incidentally, one viable way to market your business is through the use of promotional products. In fact, this strategy offers a lot of benefits to businesses and entrepreneurs alike. Hence, if you happen to be in business, then you should seriously consider using such method for your own business campaigns as well.

To make things clearer, let’s look into how you can use promotional items for your marketing campaigns:

Know What Your Target Market Wants

As in all business strategies, you need to understand your target market in order to know the right approach when dealing with them. That same rule applies when you plan to use promotional giveaways and gifts.

What specific items do you think your customers (both present and future) would like? What age groups do they belong to? By knowing these details, you get to ensure that recipients will actually love what they get from you. And of course, when people love your giveaways—the higher the chance for success.

Be Unique

Chances are some of your competitors might also be handing out giveaways to the same target market. So, how can we stand out from the crowd? By handing out unique promotional products

The rule is: your handouts should be different and unique from what others are giving out. As it is, you should study your options well, in order to reap the best benefits.

One more thing: don’t just focus on aesthetics alone. Try to hand out custom giveaways that are usable as well. These will be more interesting for your recipients—and they are bound to appreciate it even more.

Quality over Price

Remember that the quality of your handouts will be a reflection on your company or business. As it is, you shouldn’t opt for certain items just because they are cheap. If possible, opt for giveaways that offer both quality and reasonability of prices.

Tip: Promos Canada has a lot of high-quality, interesting and inexpensive giveaways that can help make your marketing campaigns a success. All you need to do is just take your pick, give us your specifications—and we’ll be more than happy to help you out.

Promos Canada is a leading marketing specialist, with a large inventory of promotional products and giveaways—for businesses who want to “connect” with their target market.

To know more about the company and what it has to offer, you can call 1-877-552-6068 or visit http://www.promoscanada.com/.