Using Promotional Items Strategically

Promotional items have their maximum impact within a larger strategy designed to promote your business. Whether you a simple promotion like imprinted pens or keep a broad array of branded apparel, your campaign will only reach its maximum effectiveness when you break down the ways in which you plan to both distribute your promotions and follow up on them, to bring more people into your sales cycle.

Let’s look at three venues for your promotional items and how they fit into your strategy.

Employee Centered: Put your logo on employees’ clothes and office supplies when they’re likely to interact with your target client demographic. Greet people in a company shirt; sign invoices with a company pen. Don’t forget that this demographic actually includes your current customers too. Branding your staff is a great way to put your business in front of mind for return customers too.

Event Centered: Trade show giveaways, contest prizes – these events put your promotional products into people’s hands. These situations feature a trade off between individual effectiveness and distribution. Handing out a bunch of pens or buttons is inexpensive, but people lose them or toss them out. Choose based on the nature of your business. If you have a few clients and long term, high commitment relationships are key, back that up with high-end items. In all cases, your objective is to connect with new people.

Service Centered: When possible, use promotional items as part of the fulfillment process. Your pens, stationary, employee clothing and anything else you can think of includes your imprinted brand. In addition, consider adding a giveaway with fulfillment, even if it’s something as simple as a pen or imprinted USB flash memory stick to get your brand in their homes and offices, increasing the chance of repeat business and word of mouth through these contacts.

Five Ways to Give Away Your Imprinted Pens

So you’ve decided to order a few hundred imprinted pens. Good choice – they’re one of the most cost-effective promotions around, especially since people tend to always want more pens for the home or office. What’s your next step? Give them away! Now is the time to develop a strategy that gets your pens out in a way that maximizes their promotional value. Here are five suggestions:

Bill or Invoice: When it’s time for the customer to sign, give them the pen and let them keep it. This works well for both one-shot products and ongoing services. For the former, it primes your customer to recognize and use your business again. For the latter, it’s a good way to remind the client that you’re working for them, which maintains satisfaction and improves word of mouth advertising.

Folder Kit: Folders with pens and paper are common giveaways at conferences, meetings and other note-heavy occasions. Collaborate with other businesses – you handle the pens and the others take care of the folder, paper and other supplies.

Loyalty Gift: Use your promotional pen as a loyalty gift for repeat customers. Depending on the business this could be the very first repeat order or a higher benchmark. A high end pen is a good choice for these occasions because it makes them more memorable. The goal here isn’t to draw new customers, but ensure ongoing loyalty from current ones.

On Delivery: Instead of waiting for repeat business it might be viable for you to provide a pen as soon as you deliver a product or service. If larger purchases are involved, a pen stays under budget as part of the cost of doing business. In some cases you may wish to give away an entire kit of business promotional items to express your appreciation for new clients.

Trade Show Giveaway: Last but not least, don’t forget the direct approach. People love free gifts at trade shows, so don’t be afraid to being your pens and pass them out.

August Promotional Product Specials – Held Over!

Let’s take a look at three of our specials for August. Some of them have been held over for this month too, so hurry if you want to get a deal on these promotional products!

Enigma Pen: The Enigma Pen is an excellent medium range imprinted pen. It’s a push action pen with a silver trim and black comfort grip. Use it at trade shows, for conference kits and more. The pen is available in blue, yellow, pink or silver for as low as $0.55 each.

Notepad Padfolio: Speaking of conference kits, add an imprinted pen like the Enigma to an imprinted folder to drive an effective, lasting promotion for conferences, seminars and retreats. This is a great promotional product for cross-promotions. For example, you can band with other participants and conference organizers to create an attendee “survival kit.” They’ll not only appreciate the gesture, but take your brand to meetings and when it’s done, bring it back home, all for as low as $6.94 per unit.

Free Flow Water Bottle: This 31oz stainless steel water bottle comes with a carrying strap, and its patented design and wide mouth opening makes it extremely comfortable to drink from. Now that more and more people are aware of the environmentally harmful effects of disposable plastic water bottles they’re searching for alternatives – and this is one of the best. Add your brand to this gift and recipients will bring it to the gym, office or anywhere else they need a cool drink of water. Purchase it for as low as $7.15 a bottle. It’s a great eco-friendly promotional item.

You can find the Enigma Pen and Free Flow bottle on our Promos Canada home page. For our constantly updated list of other specials, take a look at our promotional product specials page or join our mailing list for other specials and news.