Gear Promotional Products to Your Social Networks

Online marketing has exploded into popularity, with new venues, tricks and tips showing up almost daily. Nevertheless, business promotional items still have a vital role to play in the era of Twitter, Facebook and more. In fact, if you understand how social media marketing works, you can multiply the effects of your business promotions.

First, you need to understand that there’s a power law behind online communities. 1% of a community are leaders – they make long term commitments to email lists and Web communities. 9 % of an online community consists of contributors, who regularly add content and provide feedback. The other 90% are lurkers. They don’t way anything except to occasionally agree with the 10% of more active participants.

What does that mean for your business promotions? First off, realize that your online audience is larger than you think it is – for every person providing feedback there are at least ten more silently reacting to anything you do. Second, take a look at the communities you’re a part of of have heard of that contains potential clients or customers. Who are the most frequent contributors? Who does everyone else look up to?

The answers should tell you that your business promotional products should target community leaders who might be interested in your company. While everybody likes a free pen, you want to target someone who will express their appreciation to peers – and who has the right personality to attract readers in your target demographic.

Once you think of that vital 10% of community leaders, you’ll come up with new ways to use business promotional items in concert with your other media strategies. You can even opt for more expensive business promotional items to draw comment, or even choose something funny or unusual to generate publicity. The key is not only to pick the right item, but to pick someone likely to talk about it, introducing your company to more customers than you can see by just looking at Web conversations.

Promos Canada Specials for April

We’ve brought back some old business promotional items for April’s specials and added a few new ones. These should especially suit promotions that take advantage of the changing weather. A hot May and hotter summer lie ahead. We also have specials that cover perennial favourites.

Our free flow water bottle comes in two sizes: the 950 ml (at the link and a smaller 750 ml model. These bottles are BPA free and feature a nozzle for easy, non-messy drinking. It comes in red, blue green and silver. As we’ve said numerous times in the past, water bottles are increasingly popular now that disposable water bottles are thought to be a pollution problem and composed of chemicals that might get into the water and cause harm.

Another option to keep refreshed, cool and neat is to use a cotton golf towel. These are perfect for the gym, as a small travel towel and naturally, it’s not bad for gold games, either. This 100% cotton towel comes with a metal grommet to fasten to your golf bag or other bag. A large 7” by 5” printing area ensures you’ll get your message out.

Our 2×3 magnet business cards are now on sale. This is a perfect business promotional item for companies that rely on the phone as their primary contact, whether they’re repair and cleanup services or food delivery. These stick to recipients fridges so that your full colour imprint will stick out at eye level.

For a unique trade show giveaway or other business promotional item, take advantage of our special price on magnetic LED lights and laser pointers. The base of each includes your printing area. These are memorable gifts that work as both pointers, flashlights and reading lights. You get get your order shipped in 5 to 10 days.

Remember, our assortment of specials constantly changes as we update our massive list of business promotional products, so check back often!