Personalized Corporate Gifts – A Great Marketing Strategy

In the corporate world, it is important to strengthen professional relationships with business associates and attract prospective clients. Personalized corporate gifts can do wonders to your business, making customers come back to you again and again. It is an excellent and cheap advertisement method that brings consistent attention towards your products or services. A logo or slogan printed on a coffee mug, or a pen stand is good for spreading the brand awareness among your potential customers.

Compared to other expensive advertisement programs personalized corporate gifts is an affordable marketing strategy. Well, one of the important concerns is that the gift should be an appropriate one. Another important thing worth considering is the quality of products. Any compromise in the quality of the gift will affect your brand reputation and loyalty in the long run.

Apart from office and desk accessories there are plenty of innovative gift items that can be perfectly given as corporate gifts. These innovative gifts can easily attract new clients, delight employees during the recognition day, celebrate and commemorate special occasions such as birthdays, weddings, retirements and holidays. This simple gesture of professionalism infuses the true image of the company.

Personalized corporate gifts can be something that includes recipient’s name, a date, or a quote, phrase or a short line of poem. You can even personalize the gifts with a handwritten card, or a heartfelt note to give a thoughtful impression to recipients. It is a good idea to keep the gifts reasonable. This will help you reach a large number of target audiences.

Popular corporate business gifts that are chosen by many companies include engraved business card holders, personalized pens, personalized picture frames, engraved money clips, personalized tote bags, customized cufflinks, paper weights, personalized bookends and customized desk organizers.

It is important to know which giveaway is best accepted by the niche you are targeting. If you want to play safe, you can always distribute the top corporate gifts based on studies conducted by the Promotional Products Association International (PPAI). The most warmly received giveaways are the following: promotional apparel, promotional pens and writing instruments, promotional calendars, promotional mugs and drink ware and promotional bags.

With over 20,000 corporate gifts out there, there is a lot of merchandise to choose from. However, the bottom line is to choose the corporate gift that compliments your market niche. As the customers find your promotional items useful and valuable, it reinforces your brand image and logo.

Corporate gifts go a long way in establishing your brand name and creating long lasting relationships with clients, employees, executives as well as new prospects.

Hot Custom Promotional Products This Summer

In this competitive market scenario, it is important to make an appropriate use of each and every tool at your disposal to enhance the branding of your products and services. Corporate gifts are an excellent way to connect with your boss, coworkers, or your clients. An exclusive business gift increases brand recall and loyalty amongst your clients.


Choosing the right promotional items for your business is crucial to any advertising campaign. You need to make sure that you gift quality items of daily use so as to gain the biggest return on your investment. The idea is to have your gift stand out among the hundreds of gifts that your target might be receiving.

The weather is slowly beginning to heat up, the sun is out, and summer is heading our way. Now is the perfect time to start up your summertime promotions and advertising campaigns. It is an excellent time of the year to boost your sales, create revenue and increase traffic.

Offering promotions during the summer months is effective because people are active, energized and spending more time outdoors. No matter how big or small your business is or what industry you may be in, summertime promotions are fantastic products for boosting your brand. Summer provides a wonderful opportunity to promote your business as your clients are likely to line up the beaches, pool sides, local parks and playgrounds.


Summertime promotional products create some of the best values because unlike pens or other disposable items, they are kept and used all season long. Are you wondering about the best promotional giveaways for the summer season? Start off with a flyer disk or Frisbees. These fun toys have a capability to draw an instant crowd to your logo. Customized beach balls of varying sizes and colors are also a good choice.


Another option is to gift coolers and drink containers. Custom Koozies, water bottles and other drink ware are frequently used at parties to keep soda and beer cooler longer. Quality jugs and meal packs come in a wide variety of styles, colors and sizes. They will make your message a centerpiece of every lunch, meal or snack at picnics, beaches and even company outings.


Refresh your brand for the summer months by personalizing your very own sports bottles. Sports bottles are a great way to get your logo noticed again and again. They come in a wide variety of options, including; Nalgene bottles, aluminum and stainless bottles, bike bottles, inexpensive bottles, BPA free bottles and recycled water bottles.

Customized key tags are certainly a year round item. Keys are used repeatedly throughout the day and key chains offer some very affordable options. Other options include evergreen drawstring backpack, photo album, padded laptop bag, wall calendar, donner pens and travel mugs. Go ahead and improve your brand image this summer!