Marketers are responsible for ensuring that a business is not wasting money on useless promotional marketing. Freebies with business logos that are handed out to consumers will immediately find their way to the trash can if a consumer feels they are impractical, and this is a waste. Sensible imprinted promotional products are the most effective way of advertising a business.
One of these ideal advertising ideas is the fleece throw blanket. These come in a variety of colors and are available to have a business logo embroidered directly onto them. Comfy blankets are one thing no house can have enough of, so as a freebie, no one would pass up the chance to get their hands on one. They will be kept around for years, and thus, they are the perfect imprinted promotional products.
Imprinted promotional products are perfect when they could be otherwise expensive but serve a practical use as well. This is true of the wind-up weather radio and flashlight set or even the 58 piece first aid kit. Every home should be prepared for power-outages and other disasters, so consumers are more than likely to have a desire for these products. Meanwhile, the fact that they are quality, practical tools will allow the customers to make a positive association with the promo products and the company name.
Furthermore, folding umbrellas are unique imprinted promotional products. Like the products mentioned before, they serve a practical purpose, even more so than a t-shirt or hat. Therefore, it is likely that the consumer will have this product for years to come and use it frequently, so the benefits really apply to the business.
Going practical is the best strategy for deciding which imprinted promotional products to use as advertising giveaways for a company. Certain products can be seen as excessive and its use will be short-lived. Thus, it’s important to decide what a customer might really use for an extended period of time, such as blankets and umbrellas.