Turn Up the Heat with Custom Promotional Products

Many areas of the country experienced 90-degree temperatures in early spring. This put local business owners in a warm-weather mindset. With marketing always on their minds, they thought about which custom promotional products would be most suitable for this summer. Learn which items made the cut and incorporate some of these into summertime promotional campaigns.

Top Sports-Related Promotional Items for Summer

Summer is the perfect season to exercise outdoors and golf is the sport of summer. For women, a sleeveless knit golf shirt is one of the most popular business promotional items. It comes in a variety of colors including designer colors like timber and redwood. A company name and logo are embroidered on the left chest area. Female golfers will subtly advertise a business while looking sharp on the course.

Walking is another popular summer sport, with people hitting the trails, walking through parks, and strolling along the beach. Imprinted promotional products that feature pedometers allow exercisers to track their progress. As promotional items go, pedometers are very inexpensive. The hottest versions for summer feature a radio or a flashlight and siren designed for safe nighttime walking.

Summer Travel-Themed Promos

Many people enjoy leisure travel during summer because their children are out of school. Do not miss this opportunity to promote your company. Airline travelers will appreciate a clear zippered pouch designed to hold their carry-on toiletries. This is easy to store in a travel bag and makes security screening a breeze.

A travel kit featuring a neck pillow, blanket, and eye mask can be used during any type of travel. It comes in a personalized carrying bag for convenient transport. Travelers love receiving custom promotional products like these that can be used at home or on the go. The most effective promotion is one that is used frequently.

Take Imprinted Pens and Other Notable Promotional Items to Summer Trade Shows

Trade shows are great venues for drumming up new business. Where else will you find a captive audience of hundreds to thousands of people? Attendees are already interested in the products or services offered by your company, so a hard sell is usually not required. To keep your business on the minds of trade show attendees, supply them with imprinted pens and other notable promotional items.

Imprinted Pens Are No Longer Cheap Chotchkies

Gone are the days when the only types of imprinted pens were white plastic versions with a boring black logo. Modern versions of these custom promotional products are much more attractive and of higher quality. Even the plastic pens available today are vast improvements. They come in bright colors and feature comfortable grips that make them the writing utensils of choice.

Wooden and metal pens are attractive and long-lasting. Trade show attendees will feel special when you present them with a rosewood pen with gold plated trim and an engraved or imprinted logo. Push-action aluminum ballpoint pens in assorted colors with blue or black ink will also be very popular, partially due to the laser engraving method used for customization.

Complementing Imprinted Pens with Other Writing Utensils

Exhibitors trying to make the best impression offer more than a single pen. Business promotional items like markers and highlighters are perfect complements. People use markers for everything from labeling cartons to creating signs. Highlighters are useful for underlying important passages in newspapers, magazines, and business publications.

Some people prefer to make their writings less permanent, making pencils with erasers their preferred writing instruments. Others have enough promo items and will appreciate an imprinted container of crayons for their children. Distributing imprinted pens and other notable promotional items at summer trade shows is a low-cost but very effective marketing technique.