Thousands of college students are preparing to graduate this spring and they are ready to take on the world. With limited positions available, businesses are competing for top talent. Many corporate budgets are limited, making it even more difficult to woo the best students since lavish dinners are off the table. Corporate recruiters must find creative ways to use inexpensive items like promotional key chains to entice the best students to join their ranks.
Using Cheap Promotional Items in New Ways
Students love free stuff but they can only receive so many pens and calendars before they
reach overload. Key chains may be traditional but new colors and designs have prevented
them from becoming passé. Recruiters can find everything from colorful translucent key rings to designs featuring spinning discs that capture attention. Some key chains double as bottle openers perfect for graduation celebrations and others feature integrated tools or flashlights.
Even clever designs will only take promotional key chains so far. The magic is in how these
items are presented. Recruiters can engrave a key with the message that it is the key to success and attach this to the key ring. When a job offer is made, the key ring can be included in the envelope with the offer letter.
A graduate receiving this package will definitely take notice. Even if other offers are more
lucrative, the graduate may prefer to work for a company whose extra effort make the
individual feel special. By sending the message that it focuses on career development, this
company may soon have a new employee.
The job market is expected to be difficult for both job seekers and recruiters in the coming years. Recruiters faced with shrinking budgets must make big statements with limited resources. This unique use of promotional key chains is just one example of how small efforts can make a big difference.