How to Get the Most Out of Your Promotional Product Marketing

Using promotional products for marketing has been quite a useful strategy for various businesses. However, if you are looking to make this marketing strategy work—you will need to take certain details into account. So, what details do we need to consider? Please read on…

Businesses need to market whatever it is they may be offering. Otherwise, they won’t be able to spread their message across, which in turn, may result to some unwanted problems—such as loss of interest in the company, reduced profitability, failed branding efforts and many other issues.

Incidentally, one viable way to market your business is through the use of promotional products. In fact, this strategy offers a lot of benefits to businesses and entrepreneurs alike. Hence, if you happen to be in business, then you should seriously consider using such method for your own business campaigns as well.

To make things clearer, let’s look into how you can use promotional items for your marketing campaigns:

Know What Your Target Market Wants

As in all business strategies, you need to understand your target market in order to know the right approach when dealing with them. That same rule applies when you plan to use promotional giveaways and gifts.

What specific items do you think your customers (both present and future) would like? What age groups do they belong to? By knowing these details, you get to ensure that recipients will actually love what they get from you. And of course, when people love your giveaways—the higher the chance for success.

Be Unique

Chances are some of your competitors might also be handing out giveaways to the same target market. So, how can we stand out from the crowd? By handing out unique promotional products

The rule is: your handouts should be different and unique from what others are giving out. As it is, you should study your options well, in order to reap the best benefits.

One more thing: don’t just focus on aesthetics alone. Try to hand out custom giveaways that are usable as well. These will be more interesting for your recipients—and they are bound to appreciate it even more.

Quality over Price

Remember that the quality of your handouts will be a reflection on your company or business. As it is, you shouldn’t opt for certain items just because they are cheap. If possible, opt for giveaways that offer both quality and reasonability of prices.

Tip: Promos Canada has a lot of high-quality, interesting and inexpensive giveaways that can help make your marketing campaigns a success. All you need to do is just take your pick, give us your specifications—and we’ll be more than happy to help you out.

Promos Canada is a leading marketing specialist, with a large inventory of promotional products and giveaways—for businesses who want to “connect” with their target market.

To know more about the company and what it has to offer, you can call 1-877-552-6068 or visit http://www.promoscanada.com/.

Eco-Friendly Promotional Items for a “Greener” Marketing Campaign

Marketing is not just about talking to your audience or handing out freebies and discounts to people. It’s actually more than that.

In order to reap the full benefits of marketing, you will need to be responsible about it. You have to choose the proper options, deliver the right message and effectively communicate with your target market. These are the only ways you can make things work.

That is why handing out eco-friendly promotional items can be quite a good idea…

By giving people freebies that are useful, effective—and environment-friendly, you are able to give out the message that you do not only care for your clients, but for Mother Nature as well.

Accordingly, this will make you and your business even more impressive. In turn, this can result to greater appreciation from your clients and lead to many other advantages that can ultimately help you reach your set business goals.

With that in mind, let’s discuss some of Promos Canada’s latest eco-friendly promotional items, and see how they can help you out:

Cork Mouse Pads – this is a very useful option, considering how computers have become a staple in many households today. For greater efficiency, you can utilize interesting designs, to catch the interest of more people.

Eco Notebooks – this promotional item is made of 100% of recycled materials. They come in different types, and you can just pick that particular notebook design that will best work with your intended recipients.

Brown Kraft Bags – another eco-friendly option that can help boost your promotional campaigns. This product is biodegradable and can be easily imprinted with your company or logo, for maximum brand exposure.

Eco-Carving Set – this promotional item comes with FDA-compliant utensils, including a knife, sharpener and fork. It is made of bamboo and stainless steel (environment-friendly components) and has been packaged with recycled materials—for an even “greener” marketing campaign.

Colouring Book – this handout is meant to educate kids regarding the importance of nature and why we should take care of it. Accordingly, this option will not only be impressive for kids, but their parents as well.

These are just some of the promotional giveaways that you can use for your respective campaigns…

In the end, what’s important is that you are able to show people that you do not only care for what they need—but for the environment as well. Accordingly, this can help you spread the proper message, and help you reap the appropriate benefits at the same time.

Are you looking for promotional items that can help boost your marketing campaigns? Do you want to make your message known to your current and prospective clients?

In that case, don’t hesitate to give us a call at 1 877 552 6068 or click here for additional details. We’ll be more than glad to provide you with the assistance you need.

 

 

The Main Differences between Branding and Marketing

Marketing and branding are two business terms that are usually intertwined and mixed together. However, are they really the same? Do they have the same purpose?

Strictly speaking, the answer is: “no.”

Marketing and branding, although seemingly similar, are actually two different concepts—with different purposes and strategies.

Are you a budding entrepreneur? If so, then it would be advisable if you are able to understand what these two important concepts are about. By knowing which is which, you’ll be able to undertake the needed strategies that can help boost your campaigns, as well keep you on the right track.

So, are you ready? If so, let’s delve into the main differences of marketing and branding:

Purpose

Marketing is about spreading word about your business. It’s about communicating with your audience, in such a way that they will be encouraged to either make purchases from you or to engage your services.

Branding on the other hand, is about establishing your name. With effective branding campaigns, you will become the “go-to” company or person when it comes to particular needs.

Take note: Branding is best undertaken when you already have a good number of followers supporting you. Of course, you can only have such followers if you have engaged in marketing campaigns beforehand. Simply put: try to engage in marketing first, before proceeding to branding.

Strategies

There’s a thin line between the strategies used for marketing and branding. This is in light of the fact that many marketing strategies can actually be used for branding campaigns—and vice versa.

In order to know which is which, the key again is to go back to the purpose of your campaigns.

Are you handing out promotional products to convince people to buy from your store? If so, then that is marketing.

How about handing out promotional products as rewards to loyal customers? Well, because the purpose is to make your customers more loyal to you and your business, then we can consider this strategy as branding.

Note: whether it may be for marketing or branding, you need to make sure that you are actually able to clearly communicate your message to your audience. This is an important rule. The clearer your message is—the more effective it will be.

Expenses

Admittedly, both of these strategies will require time and money. However, the extent of their expenses will depend on the type of marketing or branding strategies you choose to utilize.

For example: using promotional products for both marketing and branding won’t really be that expensive, provided that you choose affordable products. TV ads, on the other hand, whether it maybe to establish your brand or to market your wares, will mean having to spend a good amount of money.

Again, the key here is to strategize and choose carefully. By opting for the proper methods and undertaking the needed research, you’ll be able to get the benefits that you want—and reach your set goals accordingly.

 

If you are looking to have more effective branding and marketing campaigns, then you might want to give Promos Canada a call. The company is a marketing specialist, with various promotional products and items that can help make your endeavours as fruitful as they should be.

For more information, you can give Promos Canada a call at 1-877-552-6068 or click here for details.

 

 

Promotional Products to Help You Welcome the New Year

Woo Hoo… 2014 is finally here!

And with the New Year, you can expect new challenges to come—along with new opportunities to make your business even better. Accordingly, you should not hesitate to grab at each chance to reach that goal.

As you know, handing out promotional products is a very effective way of reaching out to your target market and making your message known. As it is, you should consider utilizing this strategy—to help your current and prospective clients in welcoming the New Year. And once you’re able to do this, you can expect good things to come.

Here are some promotional items that you might want to hand out in 2014:

Bags – it’s not only the women who use bags regularly. Today, men are also using bags on a daily basis.

In light of such trend, you can opt to hand out promotional bags that cater to both men and women. This item can be quite useful, which means recipients are bound to appreciate it. These are also spacious enough for you to strategically place your company logo or name on, which means they can help in your name recognition and branding efforts as well.

Clocks – this option can be quite an excellent way of wishing your clients a good year. Clocks and time pieces, depending on their design or style, can be quite impressive handouts—and you might want to use them for encouraging your target audience as well.

Eco-Friendly Products – show your love for Mother Earth by handing out promotional products that promote love and care for the environment. By doing so, you get to give out the message that you don’t only care for your clients—but the world as well!

Examples of eco-friendly promotional items:

  • Clipper Eco Bookmark Pen
  • Blossom Eco Pen and highlighter
  • Eco Notebooks
  • Bamboo gift sets
  • Easi notes Eco Box with Adhesive Memo Pads

Popcorn – who doesn’t love popcorn? To make this option even better, you can opt to include a personalized popcorn bag to remind recipients as to how (and from whom) they got their “munchies” from.

Hand Sanitizers – give your current and prospective customers that “clean is cool” vibe by handing out sanitizers. This will surely give out an excellent message to people, which in turn, can mean good things for your marketing efforts as well.

Promos Canada is a leading marketing specialist with various promotional items and corporate giveaways that are not only of high-quality – but are quite affordable as well. To know more about our company and what we offer, click here for more details.

 

How to Use Corporate Giveaways to Turn Your Holidays Parties from Boring to Fun

The holiday season is known for many things. And one event that people are usually looking forward to during this time – are office parties.

However, fact of the matter is: some office parties aren’t really as lively as they should be. As it is, you must find ways of turning things around and bring the f-u-n to the party!

Note: there are various details that you should take note of to make things work.  And one very helpful aspect that you may want to include in your checklist are the promotional products that you’ll be handing out during such events.

Why?

To help you out, let’s discuss some ways of holding holiday office parties:

Have a Theme

Choose a fun theme to set the pace for how lively and fun your party will be. You can ask your employees and officemates to wear appropriate costumes in line with the theme, as this will allow them to let their guards down (and start having fun for a change).

For example: you can opt to have a kids’ theme for your office party. Employees (and bosses), along with their families, come in their favourite superhero or cartoon character costumes. Now, isn’t this more fun (and different) compared to the usual office parties?

Set Up Contests

Another detail that you might want to consider using for your office parties are contests. Encourage all participants of the party to join in on the fun. Accordingly, it would be useful if you are able to hire a good party host – to ensure that people will actually join.

Note: use excellent promotional giveaways and handouts as prizes. This will most likely turn those shy employees into willing and able contest participants. You can opt to hold singing competitions, dance-offs, “best costume” awards, and other competitive and fun contests that will help bring out the laughter in the room, thereby making your parties livelier as well.

Give Out Memorable Gifts

Aside from using promotional products as contest prizes – you should also consider handing out party gifts for your employees.

Take note though: corporate gifts don’t need to be expensive. However, it is suggested that you hand out useful items such as digital T-shirts, USBs, golf items, mugs, cups, tumblers, and other items to serve as an appreciative gesture for their hard work – and to help them welcome the holidays.

If you are looking for promotional products that can help turn your office parties from boring to fun, then you might want to visit http://www.promoscanada.com/.

Promos Canada is a leading marketing specialist with various promotional items and corporate giveaways that are not only of high-quality – but are quite affordable as well. To know more about our company and what we offer, click here for more details.

 

How to Increase Your Marketability during the Holidays (Via Special Promotional Items)

The Holidays are here! Everyone – from the young and old – has been waiting for this time of the year and it’s about time to enjoy and get merry!

Do you have a business? If so, then it would be best if you are able to take advantage of the season – and find ways of increasing your marketability accordingly.

Remember: the upcoming holidays are the time for gift-giving, bonuses and many other events that can ultimately lead to increased profitability on your part. You just need to know when and how to use the proper tools to reach your end goals.

Interested? If so, then let’s discuss some ways of increasing your marketability during the holidays (via promotional products, items and giveaways):

Be Relatable and Relevant

Remember what the holidays are all about. Look at the trends and activities that happen during this season – and use them to your advantage.

For example: does it snow in your area during this particular time? If so, then you can opt to give out winter-themed promotional products and items, such as mugs, sweaters, thermal products and other related giveaways that will make your business even more attractive to your target market.

Take note: handing out promotional items can only be a good idea if you are able to ensure that recipients will be able to use them. And the better (and more relevant) your handouts are – the more benefits you can expect to reap.

Make It Personal

During the holiday season, people are oftentimes easier to connect with. As it is, you just need to make your message clearer, by making it more personal.

If you intend to give promotional giveaways for your current and prospective customers, try to include a personal message greeting them on the occasion. Yes – even if you’re handing out simple items such as pens, cups, coasters, USBs and other similar products – but if you are able to give out a happy (and personalized) “vibe” – then your marketing efforts just might work.

Offer Special Promos

This is another way of attracting your audience. Special discounts and promo packages will encourage people to know you and your company a bit more – which in turn, can mean more benefits for you.

Take note: you don’t have to offer big discounts or give very expensive promotional items (but you can, if you want). The key here is to offer a kind gesture that your target market will appreciate. Remember that the purpose here is to connect with them. And the deeper your connection with them, the more effective your marketing efforts will be.

Do you want to take advantage of the holiday season and make your marketing campaigns even more effective? If so, then you might want to contact PromosCanada.com.

We are marketing specialists, with a wide array of promotional products and items that you can use for the holidays – and beyond. Do you want to know more about us and how we can help? Please click here for details.

 

Promotional Items: Are They Really Effective Marketing Tools?

There is an ongoing trend where businesses use promotional items for marketing. Does this method really work? Will it really help marketing campaigns? To know the answer to these questions, please read on…

Apparently, many businesses are now using promotional items to communicate with their target markets and to further expand their marketing efforts. As it is, many claim that this method actually works – and may even help one achieve set business goals.

To have a clearer picture as to whether this marketing method actually works – let’s discuss the efficiency of marketing through promotional products – and see if it will work with our business campaigns.

Let’s start:

“Give and You Shall Receive…”

Human nature dictates that if someone gives you something – then you give them something in return. This is actually one of the main reasons why handing out freebies and promotional giveaways works.

Handing out interesting and useful items stirs interest for your company. It actually gives out the message that you actually care for your clients, which in turn, encourages them to support your business and what it has to offer.

In other words, it’s the law of reciprocity working here. And the more you are able to establish that – the better will it be for your marketing efforts.

Effective Opening of Communication Lines

As we all know, marketing is about communication. If we are able to effectively communicate to others what we have to say – then the higher is the chance for success.

Through the use of promotional items, you will be able to encourage people to listen. And when people listen – you will have a better chance of convincing them that what you have is what they are looking for. And as you may well already know – this is one of the main purposes of marketing.

Brand Exposure

Try to think about this: TV and radio ads (depending on your budget) will advertise your business or company for a few minutes in a day – and they can be quite expensive as well.

On the other hand, promotional items such as post-its, USBs, mugs, towels and other similar products are not really expensive – but these are actually things that people constantly use. Being so, recipients are exposed to your brand name or logo on a regular basis, thereby resulting to name recall and enhanced marketing campaigns.

Customer Loyalty

It has been said that maintaining loyal customers is equally important to attracting new ones. With this in mind, you can hand out promotional gifts to reward those clients who’ve been loyal to your business. Consequently, you’ll be able to create a stronger and deeper relationship between you and your clients – which again, will result to numerous benefits for your business.

PromosCanada is a marketing expert with numerous years of experience in the field. The company is offering various promotional items and giveaways that can help businesses engage in more effective marketing and branding campaigns.

If you want to know more about the company and how they can help increase your marketability, please click here for additional information.

 

Useful Questions to Ask Your Promotional Items Specialist

Are you planning on marketing your business by handing out promotional products and items? In that case, you might want to continue reading this article. In here, we’ll be discussing some useful questions you might want to ask from a promotional items specialist (before ordering anything) – in order to avoid any undue risks and to maximize the benefits they bring.

If you’re looking to boost your sales – then you, of course, will need to engage in effective marketing methods. After all, marketing has been specifically designed to help businesses reach their target markets. And of course, the more effective you are in communicating with your audience – the more your profits will be.

As you may already have heard, handing out promotional items is one of the most effective marketing methods in store today. It can be used for offline and online marketing, and can also be used to directly and indirectly communicate with your intended audience – making it an excellent method which should never be underestimated.

What to Ask Your Promotional Items Specialist?

Now, before you decide to go to your next-door promotional products seller and get those “enticing” products right away – it would be best if you asked some questions first. By doing so, you’ll be able to reduce risks, and you can be assured that those items you’re getting will actually help you and your business. Here are some of them:

Question #1: What’s Your Experience?

Asking about a seller’s experience will at least give you an idea as to how good that company really is. There are many companies who claim to be the best experts in the field – but unfortunately, are unable to turn their claims into reality. Hence, it would be beneficial if you dealt only with reputable and experienced companies – in order to ensure that you are getting products that are worth every buck you spend.

Question #2: How Many Products Do You Have?

This is another important question that’s worth asking. Why? Well, this is in order for you to know if you’ll have as many options with a particular seller compared to another. Obviously, it would be useful if you dealt with sellers who have a wider array of promotional items – as it will mean more options for you.

Question #3: Do You Customize?

Remember that you are handing out promotional products because you want to communicate with your target audience and want to encourage them to support your brand.

Being so, it would be best if you dealt with a promotional product expert who actually offers customization services. By doing so, you’ll be able to add a bit of personal touch in the giveaways you’re handing out – which ultimately, can make things even more interesting for your target audience.

Promos Canada is a leading marketing specialist, with numerous years of experience in the field. Offering a wide array of products and items for interested parties – that surprisingly, are quite affordable as well. If you want to know more about the company and what it brings to businesses, please visit http://promoscanada.com/ 

 

Top Fall Promotional Trade Show Giveaways to Have

In order to effectively market your business – you need to actually engage in business campaigns that will reap results. After all, with the proper marketing methods, you’ll be able to reach your target market, encourage them to make purchases from you – and of course, increase profits in the end.

And now that fall is coming near, it would be an excellent idea if you are able to actually market your business – using the season as a theme. How? By joining business expos or trade shows with fall promotional trade show giveaways in tow.

How to Find the Right Items to Hand Out

Remember the rule when it comes to handing out promotional items and business expos: whatever may be the perks or freebies you’re offering – you will need to make sure that they are interesting and usable. These will make your company’s name easier to recall – and will most probably make you a hit on that trade show you’re participating in.

As it is, you might find it useful to actually do a little study before proceeding to hand out trade show giveaways. Try to look at the theme of the expo, the participants who’ll be joining – as well as its scheduled date. Take note: the more detailed you are – the better are things bound to be.

Autumn Promotional Products That Can Help You Stand Out from the Crowd

Here are some promotional gifts and items that potential customers might find handy during autumn:

  1. Coffee – as fall brings the cold winds, handing out people with good coffee (from dark roast, medium to light roast) will give out the impression that you actually care. Accordingly, this will make you a big hit during the expo – and will most likely help you communicate your marketing message more effectively.

  1. Jackets and Sweaters – whether it may men’s micro-fleece full zip jacket or uni-sex poly-cotton lab coats, giving out exquisitely designed pieces that will help make those cold nights warm, can ultimately result to more people saying good things about your company and what it has to offer.

  1. Thermos – this is another promotional product that recipients may find useful during those cold autumn days and nights. Just make sure to place your business logo and name on a strategic location, and everything will be fine.

Promos Canada is an established marketing specialist, with various promotional items and products that can help you stand out during business trade shows and make your marketing campaigns successful. If you want to know more about the company and what it has to offer, please visit us at http://promoscanada.com/ for details.

 

Cool, Yet Cheap Promotional Products for Everyday Use

Are you planning on getting your business off the ground? Do you want to reach out to your target market – and encourage them to support your company and what it’s offering? In that case, you might want to consider handing out promotional products.

By offering promotional items, you are able to convey your message – without being obvious that you’re marketing to them. Accordingly, this is a marketing method that just might make things a whole lot better for you!

Promotional Products: What Are They Really For?

As discussed earlier, promotional items are made for effective marketing – whether direct or indirect. However, these items also have other uses, such as:

  • As customer loyalty rewards

  • As corporate giveaways

  • For celebrating company milestones

  • To make special announcements (anniversaries, birthdays, etc)

  • To spread word about your business

  • For getting attention during trade shows and business expos

  • Many others

In light of these benefits – it can be easily gleaned that indeed, promotional products can be very effective in making your business a whole lot better (and even more profitable). The next question now is: what types of products can you hand out to your target audience?

Cool and Affordable Promotional Products That Are Bound to Impress

To make things easier for you, here are some promotional items and giveaways that people can use regularly – and which can help make things a lot more effective (and a bit more profitable) on your end:

  1. 3D Spinner Air Freshener – this can be a good idea, as is it’s an item that people actually use (and see) whenever they drive their vehicles. To make things even more efficient, strategically place your company name or logo on the freshener, in order to create a longer lasting impression on your recipients.

  1. Fanny Packs – this type of bag has been growing more popular nowadays – most especially with the varied types of mobile devices, gadgets and small-sized items that people usually own. Fanny packs come in different shapes, sizes and materials, and all that you need to do is to choose those which you think reflects your company’s message a lot more effectively.

  1. Mugs – although this is a relatively common product that businesses give out – it can still be an excellent option, provided that you put a little bit of ingenuity and creativity. Add some humour and some wit in your messages – and you can be assured that your potential clients will have fun while sipping their coffee!

These are just some of the promotional products and items that you can hand out to people – whatever your purpose may be. Again, what’s important is that you’re able to spread your message clearly and efficiently.

PromosCanada.com is your go to marketing specialist with years of experience in the field, offering a wide array of promotional products and gift items that you can use to stir interest for your company.