Before heading off to the next trade show, ship plenty of giveaways to distribute from the exhibits booth. Promotional trade show giveaways can win big points with customers who are torn between providers or are considering a product or service that an exhibitor offers. The best giveaways are fun to use and advertise the business in a prominent way.
Trade Show Giveaways That Capitalize on Fun
Many companies hand out pens, key chains, and bags at trade shows, but the most memorable giveaways are creative and make recipients smile. Food is always a big hit, so consider distributing mints in uniquely shaped containers or bags of chocolates or candies. Attendees will line up at the booth to get these promotional items, offering opportunities to build relationships.
Mugs are other traditional trade show giveaways, but insulated tumbler cups are new and exciting. Choose from a rainbow of colours and proudly display the company logo or name on both sides of these beverage containers. Attendees receive something they can fill with their favorite beverages and use every day.
Important Promotional Items for Any Trade Show
At registration, attendees pick up badges featuring their name and company name. Badges that are stuck or pinned to clothing can cause damage so sponsor lanyards that feature the name of your company. The organization running the trade show will appreciate the contribution and attendees will receive something attractive that they can use at future shows, advertising your business.
Even bottles of water become interesting promotional trade show giveaways when they include personalized labels featuring unique designs. Take advantage of four-color printing to create a label that captures attention. Include a company slogan or a tagline appropriate for the event and distribute these bottles at the registration desk. To make the best impression, have hotel housekeeping staff place a bottle in the room of each attendee.