How to Get the Most Out of Your Promotional Product Marketing

Using promotional products for marketing has been quite a useful strategy for various businesses. However, if you are looking to make this marketing strategy work—you will need to take certain details into account. So, what details do we need to consider? Please read on…

Businesses need to market whatever it is they may be offering. Otherwise, they won’t be able to spread their message across, which in turn, may result to some unwanted problems—such as loss of interest in the company, reduced profitability, failed branding efforts and many other issues.

Incidentally, one viable way to market your business is through the use of promotional products. In fact, this strategy offers a lot of benefits to businesses and entrepreneurs alike. Hence, if you happen to be in business, then you should seriously consider using such method for your own business campaigns as well.

To make things clearer, let’s look into how you can use promotional items for your marketing campaigns:

Know What Your Target Market Wants

As in all business strategies, you need to understand your target market in order to know the right approach when dealing with them. That same rule applies when you plan to use promotional giveaways and gifts.

What specific items do you think your customers (both present and future) would like? What age groups do they belong to? By knowing these details, you get to ensure that recipients will actually love what they get from you. And of course, when people love your giveaways—the higher the chance for success.

Be Unique

Chances are some of your competitors might also be handing out giveaways to the same target market. So, how can we stand out from the crowd? By handing out unique promotional products

The rule is: your handouts should be different and unique from what others are giving out. As it is, you should study your options well, in order to reap the best benefits.

One more thing: don’t just focus on aesthetics alone. Try to hand out custom giveaways that are usable as well. These will be more interesting for your recipients—and they are bound to appreciate it even more.

Quality over Price

Remember that the quality of your handouts will be a reflection on your company or business. As it is, you shouldn’t opt for certain items just because they are cheap. If possible, opt for giveaways that offer both quality and reasonability of prices.

Tip: Promos Canada has a lot of high-quality, interesting and inexpensive giveaways that can help make your marketing campaigns a success. All you need to do is just take your pick, give us your specifications—and we’ll be more than happy to help you out.

Promos Canada is a leading marketing specialist, with a large inventory of promotional products and giveaways—for businesses who want to “connect” with their target market.

To know more about the company and what it has to offer, you can call 1-877-552-6068 or visit http://www.promoscanada.com/.

Marketing Platforms That You Can Use to Enhance Your Branding Campaigns

There are a lot of ways to market your business. Accordingly, it would be more advantageous if you are able to use different platforms to reach your intended audience—and in order to convince more people that you are the one that they’ve been looking for.

Do you want to know more? If so, please read on…

In a business environment where competition is getting stiffer and tougher—it is of utmost importance that we make use of the proper marketing techniques and methods to make things work. Of course, this includes making use of the proper business platforms as well.

Yes—the platforms you use can have a significant effect on how your marketing and branding campaigns will work. As it is, you need to ensure that you are making use of the proper options, in order to effectively spread good word about your business—and to reach your intended audience.

Here are some good business and marketing platforms that you might want to use for your branding campaigns:

Online Marketing or Internet Marketing

We are in the digital age. There are billions of people using social media and the Internet for various purposes—and we, as entrepreneurs, should take advantage of such opportunity to “spread the message.”

Promotional advertising done via the Internet can be a very viable mode of reaching your audience (in real time). You’ll be able to interact with current and potential clients through your social media page and other online platforms, consequently making your business a lot more enticing and interesting to people.

Business Expos or Trade Shows

You can join business trade shows or expos in order to reach out to more people. These types of events are meant to help businesses expose their brand even more, thereby resulting to greater brand awareness and many other business benefits.

Tip: If you want to become more popular during expos or trade shows, it would be advisable to make use of promotional items to encourage more people to visit your expo booth. And the more the visitors you have—the greater brand exposure you get to enjoy.

Traditional Marketing

This mode of marketing makes use of the usual marketing platforms, such as billboards, TV ads, radio ads and other similar options. These have been tried and tested to work—and they just might be an enormous help to your branding campaigns.

Note: Offering business promotional products is another business strategy that just might help you out. This strategy can be quite flexible, which is probably why many businesses are using it both for their online and traditional marketing/branding campaigns. So, you might want to give it a try as well.

 

If you want to enhance your brand image and make your marketing campaigns even more successful, give Promos Canada a call.

We are a trusted provider of promotional items and giveaways—and we’re more than willing to help businesses that are looking to increase their sales and marketability. If you want to know more about what we can offer, give us a call at 1-877-552-6068 or click here.

Custom Promotional Products to Help You Reach Your Audience

Time and time again, it has been discussed that promotional products can be quite a viable and effective way to reach your target audience. After all, giving out handouts will not only make you more attractive to your target market, but it will certainly make you more marketable as well.

Now, if you are planning to use handouts for your business, using customized promotional products just might a better idea.

Why?

Handing out unique items will allow you to connect with your audience in a better, deeper and more emotional manner. Accordingly, this will make your marketing campaigns more effective—and more feasible as well.

To help make things clearer, let’s look at some unique handouts that you can use for your intended audience:

Custom Hats – this item can be quite a good handout, considering how usable it can be. Hats, depending on their design and style, can be used basically every day of the year. So, this means recipients will be able to use it anytime they want—thereby exposing your brand to more people (aka: greater brand recognition and awareness).

Custom Sunglasses – if you’re looking to give out something “cool,” then this item can be the perfect option. This handout can be more viable during summer, as it will be a lot more useful during that time. Just take note to pick the right designs, as they can have a huge effect on your campaigns.

Personalized T-shirts – handing out personalized and customized shirts will make you more endearing to your audience. And once you are able to achieve that—then you’re on the right track.

Note: although handing out promotional shirts may seem like a common strategy, you’d be surprised at how effective it can be. Again, just remember to make use of the proper designs—and as much as possible, always strive to be unique. This will make you stand out from the crowd and as you already know, that can’t be a bad thing at all.

Other Customized Options – in the end, what’s essential is that you are able to connect with your audience—through your promotional products. Accordingly, that is the reason why you should spend enough time and effort in picking your handouts. And once you’re able to do that, you’ll be able to use this strategy to bring your business to better heights—as well as help you avoid the risks that may negatively affect your business campaigns.

If you’re looking for unique and useful promotional products that you can use to boost your marketing and branding campaigns – then call us at 1-877-552-6068.

We’ll be glad to help you.

 

Eco-Friendly Promotional Items for a “Greener” Marketing Campaign

Marketing is not just about talking to your audience or handing out freebies and discounts to people. It’s actually more than that.

In order to reap the full benefits of marketing, you will need to be responsible about it. You have to choose the proper options, deliver the right message and effectively communicate with your target market. These are the only ways you can make things work.

That is why handing out eco-friendly promotional items can be quite a good idea…

By giving people freebies that are useful, effective—and environment-friendly, you are able to give out the message that you do not only care for your clients, but for Mother Nature as well.

Accordingly, this will make you and your business even more impressive. In turn, this can result to greater appreciation from your clients and lead to many other advantages that can ultimately help you reach your set business goals.

With that in mind, let’s discuss some of Promos Canada’s latest eco-friendly promotional items, and see how they can help you out:

Cork Mouse Pads – this is a very useful option, considering how computers have become a staple in many households today. For greater efficiency, you can utilize interesting designs, to catch the interest of more people.

Eco Notebooks – this promotional item is made of 100% of recycled materials. They come in different types, and you can just pick that particular notebook design that will best work with your intended recipients.

Brown Kraft Bags – another eco-friendly option that can help boost your promotional campaigns. This product is biodegradable and can be easily imprinted with your company or logo, for maximum brand exposure.

Eco-Carving Set – this promotional item comes with FDA-compliant utensils, including a knife, sharpener and fork. It is made of bamboo and stainless steel (environment-friendly components) and has been packaged with recycled materials—for an even “greener” marketing campaign.

Colouring Book – this handout is meant to educate kids regarding the importance of nature and why we should take care of it. Accordingly, this option will not only be impressive for kids, but their parents as well.

These are just some of the promotional giveaways that you can use for your respective campaigns…

In the end, what’s important is that you are able to show people that you do not only care for what they need—but for the environment as well. Accordingly, this can help you spread the proper message, and help you reap the appropriate benefits at the same time.

Are you looking for promotional items that can help boost your marketing campaigns? Do you want to make your message known to your current and prospective clients?

In that case, don’t hesitate to give us a call at 1 877 552 6068 or click here for additional details. We’ll be more than glad to provide you with the assistance you need.

 

 

The Main Differences between Branding and Marketing

Marketing and branding are two business terms that are usually intertwined and mixed together. However, are they really the same? Do they have the same purpose?

Strictly speaking, the answer is: “no.”

Marketing and branding, although seemingly similar, are actually two different concepts—with different purposes and strategies.

Are you a budding entrepreneur? If so, then it would be advisable if you are able to understand what these two important concepts are about. By knowing which is which, you’ll be able to undertake the needed strategies that can help boost your campaigns, as well keep you on the right track.

So, are you ready? If so, let’s delve into the main differences of marketing and branding:

Purpose

Marketing is about spreading word about your business. It’s about communicating with your audience, in such a way that they will be encouraged to either make purchases from you or to engage your services.

Branding on the other hand, is about establishing your name. With effective branding campaigns, you will become the “go-to” company or person when it comes to particular needs.

Take note: Branding is best undertaken when you already have a good number of followers supporting you. Of course, you can only have such followers if you have engaged in marketing campaigns beforehand. Simply put: try to engage in marketing first, before proceeding to branding.

Strategies

There’s a thin line between the strategies used for marketing and branding. This is in light of the fact that many marketing strategies can actually be used for branding campaigns—and vice versa.

In order to know which is which, the key again is to go back to the purpose of your campaigns.

Are you handing out promotional products to convince people to buy from your store? If so, then that is marketing.

How about handing out promotional products as rewards to loyal customers? Well, because the purpose is to make your customers more loyal to you and your business, then we can consider this strategy as branding.

Note: whether it may be for marketing or branding, you need to make sure that you are actually able to clearly communicate your message to your audience. This is an important rule. The clearer your message is—the more effective it will be.

Expenses

Admittedly, both of these strategies will require time and money. However, the extent of their expenses will depend on the type of marketing or branding strategies you choose to utilize.

For example: using promotional products for both marketing and branding won’t really be that expensive, provided that you choose affordable products. TV ads, on the other hand, whether it maybe to establish your brand or to market your wares, will mean having to spend a good amount of money.

Again, the key here is to strategize and choose carefully. By opting for the proper methods and undertaking the needed research, you’ll be able to get the benefits that you want—and reach your set goals accordingly.

 

If you are looking to have more effective branding and marketing campaigns, then you might want to give Promos Canada a call. The company is a marketing specialist, with various promotional products and items that can help make your endeavours as fruitful as they should be.

For more information, you can give Promos Canada a call at 1-877-552-6068 or click here for details.

 

 

3 Marketing “Sins” to Avoid (to Increase Your Profitability)

Marketing—whether you are an established Fortune 500 company or a start up business—will always be an important part of your campaigns. There’s no negotiating that. Without using the proper marketing strategies, you run the risk of losing your “connection” with your target market. And when that happens, there could be bigger problems in your hands.

To make things a bit clearer, let’s discuss some of the things (aka: marketing “sins”) that you should avoid—to help ensure a steady influx of profits:

Sin#1: Neglecting Your Audience or Target Market

Regardless of the strategy you’re using, never forget the recipients of your marketing message. Otherwise, you might be spending an enormous amount of time and money formulating various campaigns—but end up flat because you failed to keep your audience in mind.

If you plan to hand out promotional items or customer perks to your target market, make sure that it actually addresses their needs.

Study your market. What do they prefer? What particular strategies do you believe would work on them? Remember: the purpose of marketing is to encourage people to support you. And the more you are able to understand your market—the more effective things will be for you.

Sin#2: Making Your Campaigns Uninteresting

To catch your market’s interest, you need to put a lot of thought in your campaigns and strategies. Creating ads just for the sake of creating one won’t deliver the results that you want. Instead, it might only cause your market to lose interest in you and what you have to offer—and that’s a very big red flag.

Make your campaigns a bit more “human.” Having a more humanistic approach to your marketing efforts will make it more interesting and enticing. Accordingly, this can make you more endearing to your intended audience, which is certainly a significant advantage.

Sin#3: Being Outdated

Let’s face it. Times have changed. The strategies that may have worked before may not be as effective today. As it is, you need to keep up with the times, in order to attract potential clients—and to maintain your current ones.

Go online and engage in social media marketing campaigns. Offer new types of promotional items that even teens will love. Note: this doesn’t mean you should just forget about traditional marketing. However, by using newer platforms, you get to reach out to all kinds of people—and help spread your message across at a more efficient pace.

Promos Canada is a marketing specialist that offers different types of promotional items and customer giveaways for interested businesses who want to connect with their audience—in a different way.

If you want to know more about us, give us a call at 1-877-552-6068 or you can click here for additional details.

 

A Starter’s Guide on How You Can Make Your Online Marketing Campaigns Successful

Are you planning to bring your business to the online world—and reap the benefits that the platform offers?

Good for you!

The virtual world has many advantages in store—and all you need to do is a bit of research, use the proper Internet marketing strategies and take things as they go.

Take note though: succeeding through the virtual platform is easier said and done. There are various details that you—an aspiring Internet superstar—should take into account.

What are they?

To find out, please read on…

Know Who Your Target Market Is

There are literally billions of Internet users all over the globe. As it is, you will need to know who among those users will most likely support whatever it is you are offering.

Remember: “focused” marketing—whether done traditionally or online—is the more effective strategy. This is in light of the fact that if you are able to focus on a specific target market, then you’ll be able to understand the type of marketing message to share to them (and which they will understand). And of course, the better your message is—the higher the chance for success.

Communicate

Marketing is about communicating. If you aren’t able to clearly deliver what you need to say to your target audience—then chances are: your efforts might not work the way you want them to.

Be clear and concise. Use clear and understandable content that will work with both search engines and people. Remember to use the proper keywords with the suggested density (per word count) for utmost efficiency.

Promote, Promote—and Promote

In order to spread good word about your business, you will need to promote it. There’s no negotiating that.

Use promotional products to encourage potential clients to listen to what you have to say. Create interesting blog posts and videos to help people out. And don’t forget to make use of effective SEO strategies (considered as one of the most important parts of online campaigns) to increase web visibility and to help you reach out to more people.

Reward Loyalty

According to some studies about marketing—encouraging clients to be loyal to your brand is equally important with attracting new clients.

As it is, you can offer promotional products or special perks to loyal clients who’ve given you some much needed support. By doing so, you get to encourage them to remain loyal to you and your business—and help you reach your online marketing goals.

Promos Canada is a leading marketing specialist with an impressive inventory of promotional products and items that can help make one’s offline and online marketing efforts a success.

If you want to know more about the company or find out how they can help you out, click here for additional details.

 

Promotional Products to Help You Welcome the New Year

Woo Hoo… 2014 is finally here!

And with the New Year, you can expect new challenges to come—along with new opportunities to make your business even better. Accordingly, you should not hesitate to grab at each chance to reach that goal.

As you know, handing out promotional products is a very effective way of reaching out to your target market and making your message known. As it is, you should consider utilizing this strategy—to help your current and prospective clients in welcoming the New Year. And once you’re able to do this, you can expect good things to come.

Here are some promotional items that you might want to hand out in 2014:

Bags – it’s not only the women who use bags regularly. Today, men are also using bags on a daily basis.

In light of such trend, you can opt to hand out promotional bags that cater to both men and women. This item can be quite useful, which means recipients are bound to appreciate it. These are also spacious enough for you to strategically place your company logo or name on, which means they can help in your name recognition and branding efforts as well.

Clocks – this option can be quite an excellent way of wishing your clients a good year. Clocks and time pieces, depending on their design or style, can be quite impressive handouts—and you might want to use them for encouraging your target audience as well.

Eco-Friendly Products – show your love for Mother Earth by handing out promotional products that promote love and care for the environment. By doing so, you get to give out the message that you don’t only care for your clients—but the world as well!

Examples of eco-friendly promotional items:

  • Clipper Eco Bookmark Pen
  • Blossom Eco Pen and highlighter
  • Eco Notebooks
  • Bamboo gift sets
  • Easi notes Eco Box with Adhesive Memo Pads

Popcorn – who doesn’t love popcorn? To make this option even better, you can opt to include a personalized popcorn bag to remind recipients as to how (and from whom) they got their “munchies” from.

Hand Sanitizers – give your current and prospective customers that “clean is cool” vibe by handing out sanitizers. This will surely give out an excellent message to people, which in turn, can mean good things for your marketing efforts as well.

Promos Canada is a leading marketing specialist with various promotional items and corporate giveaways that are not only of high-quality – but are quite affordable as well. To know more about our company and what we offer, click here for more details.

 

How to Use Corporate Giveaways to Turn Your Holidays Parties from Boring to Fun

The holiday season is known for many things. And one event that people are usually looking forward to during this time – are office parties.

However, fact of the matter is: some office parties aren’t really as lively as they should be. As it is, you must find ways of turning things around and bring the f-u-n to the party!

Note: there are various details that you should take note of to make things work.  And one very helpful aspect that you may want to include in your checklist are the promotional products that you’ll be handing out during such events.

Why?

To help you out, let’s discuss some ways of holding holiday office parties:

Have a Theme

Choose a fun theme to set the pace for how lively and fun your party will be. You can ask your employees and officemates to wear appropriate costumes in line with the theme, as this will allow them to let their guards down (and start having fun for a change).

For example: you can opt to have a kids’ theme for your office party. Employees (and bosses), along with their families, come in their favourite superhero or cartoon character costumes. Now, isn’t this more fun (and different) compared to the usual office parties?

Set Up Contests

Another detail that you might want to consider using for your office parties are contests. Encourage all participants of the party to join in on the fun. Accordingly, it would be useful if you are able to hire a good party host – to ensure that people will actually join.

Note: use excellent promotional giveaways and handouts as prizes. This will most likely turn those shy employees into willing and able contest participants. You can opt to hold singing competitions, dance-offs, “best costume” awards, and other competitive and fun contests that will help bring out the laughter in the room, thereby making your parties livelier as well.

Give Out Memorable Gifts

Aside from using promotional products as contest prizes – you should also consider handing out party gifts for your employees.

Take note though: corporate gifts don’t need to be expensive. However, it is suggested that you hand out useful items such as digital T-shirts, USBs, golf items, mugs, cups, tumblers, and other items to serve as an appreciative gesture for their hard work – and to help them welcome the holidays.

If you are looking for promotional products that can help turn your office parties from boring to fun, then you might want to visit http://www.promoscanada.com/.

Promos Canada is a leading marketing specialist with various promotional items and corporate giveaways that are not only of high-quality – but are quite affordable as well. To know more about our company and what we offer, click here for more details.

 

The Holidays Are Here: Promotional Items That Can Make the Season Even More Interesting

Are you looking for promotional items and products that will give your business that sense of “holiday spirit” – and make your business even more attractive for the holidays?

If you are answer is “yes” then you might want to continue reading. In here, we’ll be discussing some excellent options that you might want to consider handing out (and make your business even more marketable):

  1. Food Items – holidays usually mean family gatherings – and a lot of food! As it is, you might want to consider handing out food items such as fruits, chocolates and other treats that coincide with the season.

Here are some examples:

  • fruit baskets
  • Penny candy glass jar filled with assorted jelly beans
  • Custom glass jars filled with m&m’s or wrapped candies
  • Molded chocolate squares w/ custom foil wrapper
  • Custom molded wrapper bars
  • Cocoa, coffee or tea gift boxes
  • Truffle filled ornaments
  • Chocolate gift boxes
  • Other related food-related gifts
  1. Tumblers, Mugs and Glassware – considering that the holidays usually mean snow – handing out promotional items that can make those cold days and nights a bit warmer would certainly be a good idea. Note: this option isn’t only good for the holidays – but is actually an excellent choice the whole year long!

Examples:

  • Double-walled tumblers
  • Acrylic tumblers
  • Britannia mugs (with or without imprints)
  • Haworth coffee mugs
  • Maritime mugs
  • Many other options
  1. Cork and Bottle Openers – with an expected flow of wine and drinks over the holidays – giving out special bottle and cork openers are options that you’re intended recipients will surely appreciate. After all, not only are these items handy, but they are quite useful as well.

Examples:

  • Stainless steel corkscrew/bottle opener with knife
  • Deluxe wine service set
  • Easy grip corkscrew with w/bottle opener
  • 4 piece Legacy bar accessory gift set
  • Swing corkscrew/bottle opener/knife
  • Other related options
  1. Games and Toys – these promotional items are meant for one thing – and this is to exude that sense and “feel” of fun! Remember: during the holidays, people are out to have fun – and if you are able to give out interesting items to make sure that they do, then expect recipients to appreciate your gesture.

Examples:

  • Fireside 6-in-1 Multi-game set
  • Case Made small chess/checkers board
  • Troika mobile airplane paperweights
  • Washer toss game
  • Puzzles
  • And many other interesting and fun toys for kids and adults

If you want to give interesting, useful and high quality promotional items and products for your intended audience – then PromosCanada is the name to call.

The company is offering a wide array of gift options and promotional giveaways for the whole year through – and all you need to do is take your pick! If you want to know more about our company and what we offer, please click here.