A Starter’s Guide on How You Can Make Your Online Marketing Campaigns Successful

Are you planning to bring your business to the online world—and reap the benefits that the platform offers?

Good for you!

The virtual world has many advantages in store—and all you need to do is a bit of research, use the proper Internet marketing strategies and take things as they go.

Take note though: succeeding through the virtual platform is easier said and done. There are various details that you—an aspiring Internet superstar—should take into account.

What are they?

To find out, please read on…

Know Who Your Target Market Is

There are literally billions of Internet users all over the globe. As it is, you will need to know who among those users will most likely support whatever it is you are offering.

Remember: “focused” marketing—whether done traditionally or online—is the more effective strategy. This is in light of the fact that if you are able to focus on a specific target market, then you’ll be able to understand the type of marketing message to share to them (and which they will understand). And of course, the better your message is—the higher the chance for success.

Communicate

Marketing is about communicating. If you aren’t able to clearly deliver what you need to say to your target audience—then chances are: your efforts might not work the way you want them to.

Be clear and concise. Use clear and understandable content that will work with both search engines and people. Remember to use the proper keywords with the suggested density (per word count) for utmost efficiency.

Promote, Promote—and Promote

In order to spread good word about your business, you will need to promote it. There’s no negotiating that.

Use promotional products to encourage potential clients to listen to what you have to say. Create interesting blog posts and videos to help people out. And don’t forget to make use of effective SEO strategies (considered as one of the most important parts of online campaigns) to increase web visibility and to help you reach out to more people.

Reward Loyalty

According to some studies about marketing—encouraging clients to be loyal to your brand is equally important with attracting new clients.

As it is, you can offer promotional products or special perks to loyal clients who’ve given you some much needed support. By doing so, you get to encourage them to remain loyal to you and your business—and help you reach your online marketing goals.

Promos Canada is a leading marketing specialist with an impressive inventory of promotional products and items that can help make one’s offline and online marketing efforts a success.

If you want to know more about the company or find out how they can help you out, click here for additional details.

 

Promotional Products to Help You Welcome the New Year

Woo Hoo… 2014 is finally here!

And with the New Year, you can expect new challenges to come—along with new opportunities to make your business even better. Accordingly, you should not hesitate to grab at each chance to reach that goal.

As you know, handing out promotional products is a very effective way of reaching out to your target market and making your message known. As it is, you should consider utilizing this strategy—to help your current and prospective clients in welcoming the New Year. And once you’re able to do this, you can expect good things to come.

Here are some promotional items that you might want to hand out in 2014:

Bags – it’s not only the women who use bags regularly. Today, men are also using bags on a daily basis.

In light of such trend, you can opt to hand out promotional bags that cater to both men and women. This item can be quite useful, which means recipients are bound to appreciate it. These are also spacious enough for you to strategically place your company logo or name on, which means they can help in your name recognition and branding efforts as well.

Clocks – this option can be quite an excellent way of wishing your clients a good year. Clocks and time pieces, depending on their design or style, can be quite impressive handouts—and you might want to use them for encouraging your target audience as well.

Eco-Friendly Products – show your love for Mother Earth by handing out promotional products that promote love and care for the environment. By doing so, you get to give out the message that you don’t only care for your clients—but the world as well!

Examples of eco-friendly promotional items:

  • Clipper Eco Bookmark Pen
  • Blossom Eco Pen and highlighter
  • Eco Notebooks
  • Bamboo gift sets
  • Easi notes Eco Box with Adhesive Memo Pads

Popcorn – who doesn’t love popcorn? To make this option even better, you can opt to include a personalized popcorn bag to remind recipients as to how (and from whom) they got their “munchies” from.

Hand Sanitizers – give your current and prospective customers that “clean is cool” vibe by handing out sanitizers. This will surely give out an excellent message to people, which in turn, can mean good things for your marketing efforts as well.

Promos Canada is a leading marketing specialist with various promotional items and corporate giveaways that are not only of high-quality – but are quite affordable as well. To know more about our company and what we offer, click here for more details.

 

How to Use Corporate Giveaways to Turn Your Holidays Parties from Boring to Fun

The holiday season is known for many things. And one event that people are usually looking forward to during this time – are office parties.

However, fact of the matter is: some office parties aren’t really as lively as they should be. As it is, you must find ways of turning things around and bring the f-u-n to the party!

Note: there are various details that you should take note of to make things work.  And one very helpful aspect that you may want to include in your checklist are the promotional products that you’ll be handing out during such events.

Why?

To help you out, let’s discuss some ways of holding holiday office parties:

Have a Theme

Choose a fun theme to set the pace for how lively and fun your party will be. You can ask your employees and officemates to wear appropriate costumes in line with the theme, as this will allow them to let their guards down (and start having fun for a change).

For example: you can opt to have a kids’ theme for your office party. Employees (and bosses), along with their families, come in their favourite superhero or cartoon character costumes. Now, isn’t this more fun (and different) compared to the usual office parties?

Set Up Contests

Another detail that you might want to consider using for your office parties are contests. Encourage all participants of the party to join in on the fun. Accordingly, it would be useful if you are able to hire a good party host – to ensure that people will actually join.

Note: use excellent promotional giveaways and handouts as prizes. This will most likely turn those shy employees into willing and able contest participants. You can opt to hold singing competitions, dance-offs, “best costume” awards, and other competitive and fun contests that will help bring out the laughter in the room, thereby making your parties livelier as well.

Give Out Memorable Gifts

Aside from using promotional products as contest prizes – you should also consider handing out party gifts for your employees.

Take note though: corporate gifts don’t need to be expensive. However, it is suggested that you hand out useful items such as digital T-shirts, USBs, golf items, mugs, cups, tumblers, and other items to serve as an appreciative gesture for their hard work – and to help them welcome the holidays.

If you are looking for promotional products that can help turn your office parties from boring to fun, then you might want to visit http://www.promoscanada.com/.

Promos Canada is a leading marketing specialist with various promotional items and corporate giveaways that are not only of high-quality – but are quite affordable as well. To know more about our company and what we offer, click here for more details.

 

The Holidays Are Here: Promotional Items That Can Make the Season Even More Interesting

Are you looking for promotional items and products that will give your business that sense of “holiday spirit” – and make your business even more attractive for the holidays?

If you are answer is “yes” then you might want to continue reading. In here, we’ll be discussing some excellent options that you might want to consider handing out (and make your business even more marketable):

  1. Food Items – holidays usually mean family gatherings – and a lot of food! As it is, you might want to consider handing out food items such as fruits, chocolates and other treats that coincide with the season.

Here are some examples:

  • fruit baskets
  • Penny candy glass jar filled with assorted jelly beans
  • Custom glass jars filled with m&m’s or wrapped candies
  • Molded chocolate squares w/ custom foil wrapper
  • Custom molded wrapper bars
  • Cocoa, coffee or tea gift boxes
  • Truffle filled ornaments
  • Chocolate gift boxes
  • Other related food-related gifts
  1. Tumblers, Mugs and Glassware – considering that the holidays usually mean snow – handing out promotional items that can make those cold days and nights a bit warmer would certainly be a good idea. Note: this option isn’t only good for the holidays – but is actually an excellent choice the whole year long!

Examples:

  • Double-walled tumblers
  • Acrylic tumblers
  • Britannia mugs (with or without imprints)
  • Haworth coffee mugs
  • Maritime mugs
  • Many other options
  1. Cork and Bottle Openers – with an expected flow of wine and drinks over the holidays – giving out special bottle and cork openers are options that you’re intended recipients will surely appreciate. After all, not only are these items handy, but they are quite useful as well.

Examples:

  • Stainless steel corkscrew/bottle opener with knife
  • Deluxe wine service set
  • Easy grip corkscrew with w/bottle opener
  • 4 piece Legacy bar accessory gift set
  • Swing corkscrew/bottle opener/knife
  • Other related options
  1. Games and Toys – these promotional items are meant for one thing – and this is to exude that sense and “feel” of fun! Remember: during the holidays, people are out to have fun – and if you are able to give out interesting items to make sure that they do, then expect recipients to appreciate your gesture.

Examples:

  • Fireside 6-in-1 Multi-game set
  • Case Made small chess/checkers board
  • Troika mobile airplane paperweights
  • Washer toss game
  • Puzzles
  • And many other interesting and fun toys for kids and adults

If you want to give interesting, useful and high quality promotional items and products for your intended audience – then PromosCanada is the name to call.

The company is offering a wide array of gift options and promotional giveaways for the whole year through – and all you need to do is take your pick! If you want to know more about our company and what we offer, please click here.

Increase Your Success Rate through Promotional Products

Do you want to increase your success rate? If so, then you might want to give handing out promotional products a try. With this method, you can actually entice more people to support your brand and business, ultimately helping increase your business success rate – and more.

An increased success rate is one of the main goals of entrepreneurs – whether start-ups or established ones. After all, having an increase in success rate can mean greater marketability, increased brand awareness – and of course, more profits reaped.

Fortunately, there are many ways to reach this goal. And using promotional items is one of them.

And so, the question now is: how can you increase your success rate through promotional products and gifts?

Here are the ways:

To Create Relevance

Regardless of which industry you or your business may belong to, what is important is that you are able to make yourself relevant to your consumers, target audience and market. And the more relevant you are – the higher your success rate will be.

With the use of promotional items, you are actually given an opportunity to tell your audience (at an emotional level) how relevant you are to their needs – and how you can provide solution to their problems.

Note: in order to spread an even more “relevant” image for your market – it would be best to hand out items that are related to what it is you’re offering. For example: if you are a digital company, then you can opt to give out custom USBs or flash drives. If you belong to the fashion industry, then digital shirts or accessories can be a good idea.

For Greater Marketability and Branding

Marketing is and will always be an essential aspect of business. There’s no denying that. Fortunately, handing out promotional products may just help you in this arena.

Remember that marketing is about communicating with your audience. By handing out useful and interesting items – you are actually able to entice and encourage potential clients to listen to what you have to say. And if your marketing message actually makes sense – then expect your prospects to become actual customers.

To Gain Customer Loyalty

Handing out customer rewards can be a good way of showing clients that you actually appreciate all their support. Accordingly, this can help you establish a deeper connection with them, which in turn, can reap more benefits in the long run (including a higher success rate).

To make this possible, however, you will need to choose promotional giveaways that people will actually love. No, they don’t have to be expensive – but you will need to at least make sure that they are usable and interesting. Remember that the key here is to connect with your audience via rewards. And the better they are, the deeper the connection will be.

PromosCanada is a marketing specialist with a wide array of promotional products and promotional giveaways that can help businesses increase their success rates. If you want to know more about the company and how they can help you achieve your business goals, please click here for details.

Useful Questions to Ask Your Promotional Items Specialist

Are you planning on marketing your business by handing out promotional products and items? In that case, you might want to continue reading this article. In here, we’ll be discussing some useful questions you might want to ask from a promotional items specialist (before ordering anything) – in order to avoid any undue risks and to maximize the benefits they bring.

If you’re looking to boost your sales – then you, of course, will need to engage in effective marketing methods. After all, marketing has been specifically designed to help businesses reach their target markets. And of course, the more effective you are in communicating with your audience – the more your profits will be.

As you may already have heard, handing out promotional items is one of the most effective marketing methods in store today. It can be used for offline and online marketing, and can also be used to directly and indirectly communicate with your intended audience – making it an excellent method which should never be underestimated.

What to Ask Your Promotional Items Specialist?

Now, before you decide to go to your next-door promotional products seller and get those “enticing” products right away – it would be best if you asked some questions first. By doing so, you’ll be able to reduce risks, and you can be assured that those items you’re getting will actually help you and your business. Here are some of them:

Question #1: What’s Your Experience?

Asking about a seller’s experience will at least give you an idea as to how good that company really is. There are many companies who claim to be the best experts in the field – but unfortunately, are unable to turn their claims into reality. Hence, it would be beneficial if you dealt only with reputable and experienced companies – in order to ensure that you are getting products that are worth every buck you spend.

Question #2: How Many Products Do You Have?

This is another important question that’s worth asking. Why? Well, this is in order for you to know if you’ll have as many options with a particular seller compared to another. Obviously, it would be useful if you dealt with sellers who have a wider array of promotional items – as it will mean more options for you.

Question #3: Do You Customize?

Remember that you are handing out promotional products because you want to communicate with your target audience and want to encourage them to support your brand.

Being so, it would be best if you dealt with a promotional product expert who actually offers customization services. By doing so, you’ll be able to add a bit of personal touch in the giveaways you’re handing out – which ultimately, can make things even more interesting for your target audience.

Promos Canada is a leading marketing specialist, with numerous years of experience in the field. Offering a wide array of products and items for interested parties – that surprisingly, are quite affordable as well. If you want to know more about the company and what it brings to businesses, please visit http://promoscanada.com/ 

 

Cool, Yet Cheap Promotional Products for Everyday Use

Are you planning on getting your business off the ground? Do you want to reach out to your target market – and encourage them to support your company and what it’s offering? In that case, you might want to consider handing out promotional products.

By offering promotional items, you are able to convey your message – without being obvious that you’re marketing to them. Accordingly, this is a marketing method that just might make things a whole lot better for you!

Promotional Products: What Are They Really For?

As discussed earlier, promotional items are made for effective marketing – whether direct or indirect. However, these items also have other uses, such as:

  • As customer loyalty rewards

  • As corporate giveaways

  • For celebrating company milestones

  • To make special announcements (anniversaries, birthdays, etc)

  • To spread word about your business

  • For getting attention during trade shows and business expos

  • Many others

In light of these benefits – it can be easily gleaned that indeed, promotional products can be very effective in making your business a whole lot better (and even more profitable). The next question now is: what types of products can you hand out to your target audience?

Cool and Affordable Promotional Products That Are Bound to Impress

To make things easier for you, here are some promotional items and giveaways that people can use regularly – and which can help make things a lot more effective (and a bit more profitable) on your end:

  1. 3D Spinner Air Freshener – this can be a good idea, as is it’s an item that people actually use (and see) whenever they drive their vehicles. To make things even more efficient, strategically place your company name or logo on the freshener, in order to create a longer lasting impression on your recipients.

  1. Fanny Packs – this type of bag has been growing more popular nowadays – most especially with the varied types of mobile devices, gadgets and small-sized items that people usually own. Fanny packs come in different shapes, sizes and materials, and all that you need to do is to choose those which you think reflects your company’s message a lot more effectively.

  1. Mugs – although this is a relatively common product that businesses give out – it can still be an excellent option, provided that you put a little bit of ingenuity and creativity. Add some humour and some wit in your messages – and you can be assured that your potential clients will have fun while sipping their coffee!

These are just some of the promotional products and items that you can hand out to people – whatever your purpose may be. Again, what’s important is that you’re able to spread your message clearly and efficiently.

PromosCanada.com is your go to marketing specialist with years of experience in the field, offering a wide array of promotional products and gift items that you can use to stir interest for your company.

 

The Five Top Promotional Products That Guys Will Like

Promotional products and items, as a rule, are very effective for encouraging potential customers to support your brand and what you have to offer. Why? Well, this is because of the fact that everyone loves to get freebies – and yes – your customers do too!

Take note: before proceeding, try to figure out who your target market is. This is important – as it will help you find the right products to hand out. Accordingly, it will likewise help you connect to your target audience in a much more effective fashion.

Know the Promotional Items That Men Want

If your market is geared towards men, it would be best if you are able to give out promotional items that have that masculine “vibe”, so as to ensure that they will actually like what they’re getting.

Another thing to take into account when handing out promotional products is usability. Being so, you must make sure that those hand-outs and freebies you’re giving out can actually be used regularly. This will make things more interesting – and it will make your marketing efforts more effective as well.

What Items to Hand Out?

To make things easier on your part – let’s discuss the top five promotional products that men like:

  1. Golf Bag Hard Drive – this data storage device brings a new twist, most especially for all the golf lovers out there. This is a flash drive designed as a golf bag, making it the excellent choice for those who want to make a statement – and have a bit of fun and style as well.

  1. Men’s Insulated Soft Shell – this is a fashionable coat that men can use whenever things get a bit chilly outside. Accordingly, this is one of those promotional items that you can print your company logo on – and get people to know who you are (and what you have in store).

  1. Professional Tool Bag – men love their tools! As it is, you can opt to give tool bags and kits wherein they can place their screw drivers, wrenches and other handy tools. This is an option that gets a good score in the “usability” category.

  1. Cork Mouse Pad – eco-lovers will most probably love this item. It is a biodegradable, recyclable and eco-friendly mouse pad – which is both stylish and effective.  For utmost efficiency, pick the right designs that will catch every user’s fancy.

  1. Tactical LED Flashlight – this is handy and very usable option. These come in different colours and styles – which means a greater chance of catching your market’s interest as well.

PromosCanada is a leading marketing specialist that offers a wide array of promotional products, items and gifts for businesses who are looking to give their marketing efforts a boost. If you have any inquiries about the company and what they have to offer, don’t hesitate to visit us for details.

 

Fun Promotional Trade Show Giveaways

Before heading off to the next trade show, ship plenty of giveaways to distribute from the exhibits booth. Promotional trade show giveaways can win big points with customers who are torn between providers or are considering a product or service that an exhibitor offers. The best giveaways are fun to use and advertise the business in a prominent way.

Trade Show Giveaways That Capitalize on Fun

Many companies hand out pens, key chains, and bags at trade shows, but the most memorable giveaways are creative and make recipients smile. Food is always a big hit, so consider distributing mints in uniquely shaped containers or bags of chocolates or candies. Attendees will line up at the booth to get these promotional items, offering opportunities to build relationships.

Mugs are other traditional trade show giveaways, but insulated tumbler cups are new and exciting. Choose from a rainbow of colours and proudly display the company logo or name on both sides of these beverage containers. Attendees receive something they can fill with their favorite beverages and use every day.

Important Promotional Items for Any Trade Show

At registration, attendees pick up badges featuring their name and company name. Badges that are stuck or pinned to clothing can cause damage so sponsor lanyards that feature the name of your company. The organization running the trade show will appreciate the contribution and attendees will receive something attractive that they can use at future shows, advertising your business.

Even bottles of water become interesting promotional trade show giveaways when they include personalized labels featuring unique designs. Take advantage of four-color printing to create a label that captures attention. Include a company slogan or a tagline appropriate for the event and distribute these bottles at the registration desk. To make the best impression, have hotel housekeeping staff place a bottle in the room of each attendee.

Cheap Promotional Products for Summer

Summer is the slow season for many businesses, making it the ideal time to increase marketing efforts. Though they may be halfway through the budget year, businesses can still advertise because there are many low-cost opportunities. By distributing cheap promotional products throughout the summer, companies can spread the word without spending too much money.

Inexpensive Promotional Gifts for Summer Sports

As soon as temperatures rise, golfers hit the course to perfect their swings. They will love receiving golf-themed promotional items including ball markers and divot repair tools that they can use until the ground becomes frosty again. Hat clips keep ball markers safe and show off the company logo to other golfers who could become new customers.

Everyone enjoys cheering on a favorite local baseball or softball team during the summer. Have rally towels imprinted with logos of the company and a local team and distribute these promotional gifts at home games. Children will love thundersticks that root for their favorite teams and glow circle lightscapes that put the spotlight on them during night games.

Promotional Items That Satisfy the Stomach

While many people strive to eat healthy during summer, there is always room for snacks and candy. Give prospects and customers small, imprinted containers of mints to keep in the car during summer road trips or take on park or beach outings. Children will enjoy snacking on crackers shaped like goldfish and adults will love chocolate covered raisins.

Staying hydrated is important especially when out in the hot sun. Foldable water bottles are compact enough to carry in a handbag and they advertise in a classy way. Packets of emergency drinking water are ideal for hikers and campers with limited supplies of water. Use these and other cheap promotional products to kick up advertising during summer and gain new business.