Custom Promotional Products to Help You Reach Your Audience

Time and time again, it has been discussed that promotional products can be quite a viable and effective way to reach your target audience. After all, giving out handouts will not only make you more attractive to your target market, but it will certainly make you more marketable as well.

Now, if you are planning to use handouts for your business, using customized promotional products just might a better idea.

Why?

Handing out unique items will allow you to connect with your audience in a better, deeper and more emotional manner. Accordingly, this will make your marketing campaigns more effective—and more feasible as well.

To help make things clearer, let’s look at some unique handouts that you can use for your intended audience:

Custom Hats – this item can be quite a good handout, considering how usable it can be. Hats, depending on their design and style, can be used basically every day of the year. So, this means recipients will be able to use it anytime they want—thereby exposing your brand to more people (aka: greater brand recognition and awareness).

Custom Sunglasses – if you’re looking to give out something “cool,” then this item can be the perfect option. This handout can be more viable during summer, as it will be a lot more useful during that time. Just take note to pick the right designs, as they can have a huge effect on your campaigns.

Personalized T-shirts – handing out personalized and customized shirts will make you more endearing to your audience. And once you are able to achieve that—then you’re on the right track.

Note: although handing out promotional shirts may seem like a common strategy, you’d be surprised at how effective it can be. Again, just remember to make use of the proper designs—and as much as possible, always strive to be unique. This will make you stand out from the crowd and as you already know, that can’t be a bad thing at all.

Other Customized Options – in the end, what’s essential is that you are able to connect with your audience—through your promotional products. Accordingly, that is the reason why you should spend enough time and effort in picking your handouts. And once you’re able to do that, you’ll be able to use this strategy to bring your business to better heights—as well as help you avoid the risks that may negatively affect your business campaigns.

If you’re looking for unique and useful promotional products that you can use to boost your marketing and branding campaigns – then call us at 1-877-552-6068.

We’ll be glad to help you.

 

How to Increase Your Marketability during the Holidays (Via Special Promotional Items)

The Holidays are here! Everyone – from the young and old – has been waiting for this time of the year and it’s about time to enjoy and get merry!

Do you have a business? If so, then it would be best if you are able to take advantage of the season – and find ways of increasing your marketability accordingly.

Remember: the upcoming holidays are the time for gift-giving, bonuses and many other events that can ultimately lead to increased profitability on your part. You just need to know when and how to use the proper tools to reach your end goals.

Interested? If so, then let’s discuss some ways of increasing your marketability during the holidays (via promotional products, items and giveaways):

Be Relatable and Relevant

Remember what the holidays are all about. Look at the trends and activities that happen during this season – and use them to your advantage.

For example: does it snow in your area during this particular time? If so, then you can opt to give out winter-themed promotional products and items, such as mugs, sweaters, thermal products and other related giveaways that will make your business even more attractive to your target market.

Take note: handing out promotional items can only be a good idea if you are able to ensure that recipients will be able to use them. And the better (and more relevant) your handouts are – the more benefits you can expect to reap.

Make It Personal

During the holiday season, people are oftentimes easier to connect with. As it is, you just need to make your message clearer, by making it more personal.

If you intend to give promotional giveaways for your current and prospective customers, try to include a personal message greeting them on the occasion. Yes – even if you’re handing out simple items such as pens, cups, coasters, USBs and other similar products – but if you are able to give out a happy (and personalized) “vibe” – then your marketing efforts just might work.

Offer Special Promos

This is another way of attracting your audience. Special discounts and promo packages will encourage people to know you and your company a bit more – which in turn, can mean more benefits for you.

Take note: you don’t have to offer big discounts or give very expensive promotional items (but you can, if you want). The key here is to offer a kind gesture that your target market will appreciate. Remember that the purpose here is to connect with them. And the deeper your connection with them, the more effective your marketing efforts will be.

Do you want to take advantage of the holiday season and make your marketing campaigns even more effective? If so, then you might want to contact PromosCanada.com.

We are marketing specialists, with a wide array of promotional products and items that you can use for the holidays – and beyond. Do you want to know more about us and how we can help? Please click here for details.

 

Promotional Items: Are They Really Effective Marketing Tools?

There is an ongoing trend where businesses use promotional items for marketing. Does this method really work? Will it really help marketing campaigns? To know the answer to these questions, please read on…

Apparently, many businesses are now using promotional items to communicate with their target markets and to further expand their marketing efforts. As it is, many claim that this method actually works – and may even help one achieve set business goals.

To have a clearer picture as to whether this marketing method actually works – let’s discuss the efficiency of marketing through promotional products – and see if it will work with our business campaigns.

Let’s start:

“Give and You Shall Receive…”

Human nature dictates that if someone gives you something – then you give them something in return. This is actually one of the main reasons why handing out freebies and promotional giveaways works.

Handing out interesting and useful items stirs interest for your company. It actually gives out the message that you actually care for your clients, which in turn, encourages them to support your business and what it has to offer.

In other words, it’s the law of reciprocity working here. And the more you are able to establish that – the better will it be for your marketing efforts.

Effective Opening of Communication Lines

As we all know, marketing is about communication. If we are able to effectively communicate to others what we have to say – then the higher is the chance for success.

Through the use of promotional items, you will be able to encourage people to listen. And when people listen – you will have a better chance of convincing them that what you have is what they are looking for. And as you may well already know – this is one of the main purposes of marketing.

Brand Exposure

Try to think about this: TV and radio ads (depending on your budget) will advertise your business or company for a few minutes in a day – and they can be quite expensive as well.

On the other hand, promotional items such as post-its, USBs, mugs, towels and other similar products are not really expensive – but these are actually things that people constantly use. Being so, recipients are exposed to your brand name or logo on a regular basis, thereby resulting to name recall and enhanced marketing campaigns.

Customer Loyalty

It has been said that maintaining loyal customers is equally important to attracting new ones. With this in mind, you can hand out promotional gifts to reward those clients who’ve been loyal to your business. Consequently, you’ll be able to create a stronger and deeper relationship between you and your clients – which again, will result to numerous benefits for your business.

PromosCanada is a marketing expert with numerous years of experience in the field. The company is offering various promotional items and giveaways that can help businesses engage in more effective marketing and branding campaigns.

If you want to know more about the company and how they can help increase your marketability, please click here for additional information.

 

Increase Your Success Rate through Promotional Products

Do you want to increase your success rate? If so, then you might want to give handing out promotional products a try. With this method, you can actually entice more people to support your brand and business, ultimately helping increase your business success rate – and more.

An increased success rate is one of the main goals of entrepreneurs – whether start-ups or established ones. After all, having an increase in success rate can mean greater marketability, increased brand awareness – and of course, more profits reaped.

Fortunately, there are many ways to reach this goal. And using promotional items is one of them.

And so, the question now is: how can you increase your success rate through promotional products and gifts?

Here are the ways:

To Create Relevance

Regardless of which industry you or your business may belong to, what is important is that you are able to make yourself relevant to your consumers, target audience and market. And the more relevant you are – the higher your success rate will be.

With the use of promotional items, you are actually given an opportunity to tell your audience (at an emotional level) how relevant you are to their needs – and how you can provide solution to their problems.

Note: in order to spread an even more “relevant” image for your market – it would be best to hand out items that are related to what it is you’re offering. For example: if you are a digital company, then you can opt to give out custom USBs or flash drives. If you belong to the fashion industry, then digital shirts or accessories can be a good idea.

For Greater Marketability and Branding

Marketing is and will always be an essential aspect of business. There’s no denying that. Fortunately, handing out promotional products may just help you in this arena.

Remember that marketing is about communicating with your audience. By handing out useful and interesting items – you are actually able to entice and encourage potential clients to listen to what you have to say. And if your marketing message actually makes sense – then expect your prospects to become actual customers.

To Gain Customer Loyalty

Handing out customer rewards can be a good way of showing clients that you actually appreciate all their support. Accordingly, this can help you establish a deeper connection with them, which in turn, can reap more benefits in the long run (including a higher success rate).

To make this possible, however, you will need to choose promotional giveaways that people will actually love. No, they don’t have to be expensive – but you will need to at least make sure that they are usable and interesting. Remember that the key here is to connect with your audience via rewards. And the better they are, the deeper the connection will be.

PromosCanada is a marketing specialist with a wide array of promotional products and promotional giveaways that can help businesses increase their success rates. If you want to know more about the company and how they can help you achieve your business goals, please click here for details.

Top Fall Promotional Trade Show Giveaways to Have

In order to effectively market your business – you need to actually engage in business campaigns that will reap results. After all, with the proper marketing methods, you’ll be able to reach your target market, encourage them to make purchases from you – and of course, increase profits in the end.

And now that fall is coming near, it would be an excellent idea if you are able to actually market your business – using the season as a theme. How? By joining business expos or trade shows with fall promotional trade show giveaways in tow.

How to Find the Right Items to Hand Out

Remember the rule when it comes to handing out promotional items and business expos: whatever may be the perks or freebies you’re offering – you will need to make sure that they are interesting and usable. These will make your company’s name easier to recall – and will most probably make you a hit on that trade show you’re participating in.

As it is, you might find it useful to actually do a little study before proceeding to hand out trade show giveaways. Try to look at the theme of the expo, the participants who’ll be joining – as well as its scheduled date. Take note: the more detailed you are – the better are things bound to be.

Autumn Promotional Products That Can Help You Stand Out from the Crowd

Here are some promotional gifts and items that potential customers might find handy during autumn:

  1. Coffee – as fall brings the cold winds, handing out people with good coffee (from dark roast, medium to light roast) will give out the impression that you actually care. Accordingly, this will make you a big hit during the expo – and will most likely help you communicate your marketing message more effectively.

  1. Jackets and Sweaters – whether it may men’s micro-fleece full zip jacket or uni-sex poly-cotton lab coats, giving out exquisitely designed pieces that will help make those cold nights warm, can ultimately result to more people saying good things about your company and what it has to offer.

  1. Thermos – this is another promotional product that recipients may find useful during those cold autumn days and nights. Just make sure to place your business logo and name on a strategic location, and everything will be fine.

Promos Canada is an established marketing specialist, with various promotional items and products that can help you stand out during business trade shows and make your marketing campaigns successful. If you want to know more about the company and what it has to offer, please visit us at http://promoscanada.com/ for details.

 

The Five Top Promotional Products That Guys Will Like

Promotional products and items, as a rule, are very effective for encouraging potential customers to support your brand and what you have to offer. Why? Well, this is because of the fact that everyone loves to get freebies – and yes – your customers do too!

Take note: before proceeding, try to figure out who your target market is. This is important – as it will help you find the right products to hand out. Accordingly, it will likewise help you connect to your target audience in a much more effective fashion.

Know the Promotional Items That Men Want

If your market is geared towards men, it would be best if you are able to give out promotional items that have that masculine “vibe”, so as to ensure that they will actually like what they’re getting.

Another thing to take into account when handing out promotional products is usability. Being so, you must make sure that those hand-outs and freebies you’re giving out can actually be used regularly. This will make things more interesting – and it will make your marketing efforts more effective as well.

What Items to Hand Out?

To make things easier on your part – let’s discuss the top five promotional products that men like:

  1. Golf Bag Hard Drive – this data storage device brings a new twist, most especially for all the golf lovers out there. This is a flash drive designed as a golf bag, making it the excellent choice for those who want to make a statement – and have a bit of fun and style as well.

  1. Men’s Insulated Soft Shell – this is a fashionable coat that men can use whenever things get a bit chilly outside. Accordingly, this is one of those promotional items that you can print your company logo on – and get people to know who you are (and what you have in store).

  1. Professional Tool Bag – men love their tools! As it is, you can opt to give tool bags and kits wherein they can place their screw drivers, wrenches and other handy tools. This is an option that gets a good score in the “usability” category.

  1. Cork Mouse Pad – eco-lovers will most probably love this item. It is a biodegradable, recyclable and eco-friendly mouse pad – which is both stylish and effective.  For utmost efficiency, pick the right designs that will catch every user’s fancy.

  1. Tactical LED Flashlight – this is handy and very usable option. These come in different colours and styles – which means a greater chance of catching your market’s interest as well.

PromosCanada is a leading marketing specialist that offers a wide array of promotional products, items and gifts for businesses who are looking to give their marketing efforts a boost. If you have any inquiries about the company and what they have to offer, don’t hesitate to visit us for details.

 

Fun Promotional Trade Show Giveaways

Before heading off to the next trade show, ship plenty of giveaways to distribute from the exhibits booth. Promotional trade show giveaways can win big points with customers who are torn between providers or are considering a product or service that an exhibitor offers. The best giveaways are fun to use and advertise the business in a prominent way.

Trade Show Giveaways That Capitalize on Fun

Many companies hand out pens, key chains, and bags at trade shows, but the most memorable giveaways are creative and make recipients smile. Food is always a big hit, so consider distributing mints in uniquely shaped containers or bags of chocolates or candies. Attendees will line up at the booth to get these promotional items, offering opportunities to build relationships.

Mugs are other traditional trade show giveaways, but insulated tumbler cups are new and exciting. Choose from a rainbow of colours and proudly display the company logo or name on both sides of these beverage containers. Attendees receive something they can fill with their favorite beverages and use every day.

Important Promotional Items for Any Trade Show

At registration, attendees pick up badges featuring their name and company name. Badges that are stuck or pinned to clothing can cause damage so sponsor lanyards that feature the name of your company. The organization running the trade show will appreciate the contribution and attendees will receive something attractive that they can use at future shows, advertising your business.

Even bottles of water become interesting promotional trade show giveaways when they include personalized labels featuring unique designs. Take advantage of four-color printing to create a label that captures attention. Include a company slogan or a tagline appropriate for the event and distribute these bottles at the registration desk. To make the best impression, have hotel housekeeping staff place a bottle in the room of each attendee.

Promotional Key Chains Hold the Keys to Graduate Success

Thousands of college students are preparing to graduate this spring and they are ready to take on the world. With limited positions available, businesses are competing for top talent. Many corporate budgets are limited, making it even more difficult to woo the best students since lavish dinners are off the table. Corporate recruiters must find creative ways to use inexpensive items like promotional key chains to entice the best students to join their ranks.

Using Cheap Promotional Items in New Ways

Students love free stuff but they can only receive so many pens and calendars before they
reach overload. Key chains may be traditional but new colors and designs have prevented
them from becoming passé. Recruiters can find everything from colorful translucent key rings to designs featuring spinning discs that capture attention. Some key chains double as bottle openers perfect for graduation celebrations and others feature integrated tools or flashlights.

Even clever designs will only take promotional key chains so far. The magic is in how these
items are presented. Recruiters can engrave a key with the message that it is the key to success and attach this to the key ring. When a job offer is made, the key ring can be included in the envelope with the offer letter.

A graduate receiving this package will definitely take notice. Even if other offers are more
lucrative, the graduate may prefer to work for a company whose extra effort make the
individual feel special. By sending the message that it focuses on career development, this
company may soon have a new employee.

The job market is expected to be difficult for both job seekers and recruiters in the coming years. Recruiters faced with shrinking budgets must make big statements with limited resources. This unique use of promotional key chains is just one example of how small efforts can make a big difference.

Trade-Show Giveaways and Other Promotional Items Designed for Summer

Corporate marketers and sales reps planning to attend summer trade-shows should place their orders for trade-show giveaways and other promotional items now. This will allow enough time for the items to be customized and shipped to the office or show venue. Avoiding the last-minute rush reduces stress and shipping charges.

Trade Shows Giveaways for Businesses

The custom promotional products most suitable for trade shows are small and useful. Imprinted tote bags that can be used to hold other giveaways are excellent because they show off the name of your company while storing promos provided by the competition. Every other attendee will see only these bags and head to your booth to get one and learn more about your company.

Eco friendly promotional products have become very popular in recent years. If exhibitors are not providing customized biodegradable pens or recycled tote bags, they are offering corrugated magnets or reusable beverage holders. Trade show attendees appreciate company efforts to go green with marketing techniques, showing their gratitude by becoming loyal customers.

Using Local Promo Items

The recent economic recession caused many businesses to become more conscious of where their promos are made. Those who want to support employment close to home purchase only products made in North America. Fortunately, they will not suffer when it comes to variety because everything from customized cups, to ice scrapers, to hockey sticks are made in North America.

There are even quite a few unique promos made close to home. Flavored lip balm that can be imprinted with the company name and logo, colorful customized megaphones perfect for summer baseball games, and auto emergency kits are included in this category. These trade-show giveaways and other promotional items are designed to attract people to the booth so they can learn more about the company.

Personalized Corporate Gifts Make Great Trade Show Giveaways

Personalized corporate gifts make excellent trade show giveaways. Promotional product companies are working overtime expanding selections and lowering prices to help struggling businesses weather the challenging economy. Corporate gifts can still look expensive even if they are purchased at volume discounted prices. There are so many hot new products that cost under $35.00, you won’t know which to choose!

Some managers and executives find their business day stressful, and might enjoy a glass of wine after work. In this scenario they would appreciate having a corporate gift like a deluxe corkscrew gift pack, that features a mechanized wine opener, wine stopper, and foil cutter packaged in a tin silver case for as low as $28.35 each.  This will surely impress any exhibit booth visitor.

For golfers, consider the Pinnacle Ribbon golf balls starting at $32.62 per 15-pack. A pink ribbon side stamp reflects Susan G. Komen for the Cure – in honor of Breast Cancer Awareness Month in October. Customers recognize businesses with a strong social conscience, and may tend to shop in their direction.

Companies with smaller budgets can also find appealing new items such as a non-woven laundry bag at the cost of just $2.15 each. These will make pleasant giveaways for trade shows because they can be neatly folded and left in a briefcase, backpack or purse for later use. They are very useful bags, as they can also holds shoes, school supplies, or empty water bottles for recycling. Anyone can promote the company when they carry these  imprinted bags with them.

Hand sanitizer gel imprinted with the company logo costs only $2.50 each and you get a choice of unscented or citrus and a carabiner clip in your desired color. These are easy to ship to trade shows in large quantities and germ-conscious attendees will love the thought.

Another interesting item is a mini flashlight which is also very helpful at night. Select from silver, black, or yellow to coordinate with the company logo imprinted on the side.

Lunch coolers are also a great idea. This item features a waterproof liner and mesh pocket for a water bottle. It can hold ice or ice packs and has a zippered main compartment. Available in Royal Blue, Apple Green, Charcoal, and more colors at a price as low as $6.70, this is a giveaway that anyone will proudly use.