How to Use Traditional Marketing Methods for Your Online Marketing Campaigns

The online world has become so much bigger today. People from all ages—from the young and old—now make use of the Internet for a wide range of purposes.
Now, if you are an entrepreneur, then you would of course have noticed this immense popularity of the platform. Fortunately, using it to your advantage need not be that much of a problem. In fact, you can even use tried and tested traditional marketing methods to make your online marketing campaigns a success.
Interested?
Here are some things to keep in mind:
Communication is Key
Remember: Whatever the platform you may be using, you will need to effectively communicate your message to your intended audience. Once you are able to establish that—then you are on the right track.
Be direct with your message. Don’t use too much “fluff.” The online platform is a very convenient way to interact with your audience and you should take advantage of that. You can even use social media to know what your target market needs—and use that knowledge to deliver accordingly. The better (and clearer) the communication, the better will things turn out to be.

Promote, Promote—Promote
In order to enhance your marketability and brand, then you will of course need to promote your business.
You can hand-out promotional products to potential customers, in order to catch their interest. This is a very useful strategy—and chances are it will work on your online campaigns as well. If needed, you can make use of SEO and social media marketing strategies to increase your web visibility and ultimately, enjoy greater profitability.
Encourage Customer Loyalty
Another very important business principle to take note of is customer loyalty. In fact, many experts believe that having loyal customers is equally important with attracting new clients. You can also use this strategy for your online campaigns.
Show loyal clients that you appreciate their loyalty. Give out promotional items, loyalty rewards, customer discounts and related gifts—as a sign of appreciation to your loyal clients. This will encourage them to become even more loyal to your business and brand, and may even attract other potential clients as well.
Take note: in the end, marketing is about creating relationships with your market. So, whether you are using the traditional or online marketing route—the key is to make your customers feel that you’ll be there for them. This will not only lead to more effective marketing—but it will certainly boost your brand as well. And of course, that can’t be a bad thing.

Marketing “Resolutions” to Help You Welcome the New Year

Yes—the New Year is here! Accordingly, this is the perfect time for making some positive adjustments to our marketing efforts, in order to gain even more benefits in the long run.

So, what business approach should we take? How can we connect better with our market this year?

Here are some New Year marketing “resolutions” that you might want to put to good use:

Resolution #1: Connect With Your Audience More

We all know this: If you want to effectively market to your audience, then you need to actually connect with them. This is an essential aspect of business. Once you are able to build a good relationship with your market, then you are on the right track.

Tip: Be relatable. The more people relate to you and your brand, the better. Make your messages short, but interesting. Remember that a lot of people today just don’t have the time to read or view long marketing messages. If you are able to create messages that are direct to the point (but connect with them on a personal level), then there’s a higher chance that you’ll be able to convert people to actual buyers or customers.

Resolution #2: Do Additional Research

Ok—we all know that research is a vital aspect of business. As it is, we need to make sure that we are constantly updating our knowledge database, in order to keep things running as smoothly as they should.

Try to know more about your audience. What specific things do you think will they need? How can you encourage them to support your brand? What promotional methods do you think will work (promotional product giveaways, traditional marketing, Facebook ads, etc.)?

Remember: There are various strategies per market. Accordingly, it is important that you learn as much as you can about your business (and market), in order to find the appropriate strategies that will bring better results.

Resolution #3: Appreciate Your Loyal Supporters Even More

Chances are your brand has loyal supporters and fans that have been there with you for quite some time now. This New Year, it’s time to show appreciation for all the support they’ve been giving you.

Take note that customer loyalty is equally important with attracting new clients. As it is, we need to spend the same amount of time and effort in ensuring that our current crop of customers are (and will continue to be) loyal to our company and what we have to offer.
How to do this? Here are some tips:

• Give your loyal customers some promotional gifts as a “thank you” gesture for their support. This will make them more appreciative of your company, consequently boosting customer loyalty.

• Provide clients with updates. This will help them keep abreast of whatever’s happening to your company—making them feel that they are part of the family. And the end result: A deeper relationship with your customers.

• Interact with your customers. In this day and age, you can make use of social media and many other platforms to communicate and interact with your current and potential customers. The key here is to be consistent and to show how sincere you are in providing them with solutions. Accordingly, this will make them more confident of the fact that you really are there to help them out.

So, do you want to make your marketing campaigns even more successful this New Year? Call 1-877-552-6068 for additional details.

Cool, Yet Cheap Promotional Products for Everyday Use

Are you planning on getting your business off the ground? Do you want to reach out to your target market – and encourage them to support your company and what it’s offering? In that case, you might want to consider handing out promotional products.

By offering promotional items, you are able to convey your message – without being obvious that you’re marketing to them. Accordingly, this is a marketing method that just might make things a whole lot better for you!

Promotional Products: What Are They Really For?

As discussed earlier, promotional items are made for effective marketing – whether direct or indirect. However, these items also have other uses, such as:

  • As customer loyalty rewards

  • As corporate giveaways

  • For celebrating company milestones

  • To make special announcements (anniversaries, birthdays, etc)

  • To spread word about your business

  • For getting attention during trade shows and business expos

  • Many others

In light of these benefits – it can be easily gleaned that indeed, promotional products can be very effective in making your business a whole lot better (and even more profitable). The next question now is: what types of products can you hand out to your target audience?

Cool and Affordable Promotional Products That Are Bound to Impress

To make things easier for you, here are some promotional items and giveaways that people can use regularly – and which can help make things a lot more effective (and a bit more profitable) on your end:

  1. 3D Spinner Air Freshener – this can be a good idea, as is it’s an item that people actually use (and see) whenever they drive their vehicles. To make things even more efficient, strategically place your company name or logo on the freshener, in order to create a longer lasting impression on your recipients.

  1. Fanny Packs – this type of bag has been growing more popular nowadays – most especially with the varied types of mobile devices, gadgets and small-sized items that people usually own. Fanny packs come in different shapes, sizes and materials, and all that you need to do is to choose those which you think reflects your company’s message a lot more effectively.

  1. Mugs – although this is a relatively common product that businesses give out – it can still be an excellent option, provided that you put a little bit of ingenuity and creativity. Add some humour and some wit in your messages – and you can be assured that your potential clients will have fun while sipping their coffee!

These are just some of the promotional products and items that you can hand out to people – whatever your purpose may be. Again, what’s important is that you’re able to spread your message clearly and efficiently.

PromosCanada.com is your go to marketing specialist with years of experience in the field, offering a wide array of promotional products and gift items that you can use to stir interest for your company.

 

Turn Up the Heat with Custom Promotional Products

Many areas of the country experienced 90-degree temperatures in early spring. This put local business owners in a warm-weather mindset. With marketing always on their minds, they thought about which custom promotional products would be most suitable for this summer. Learn which items made the cut and incorporate some of these into summertime promotional campaigns.

Top Sports-Related Promotional Items for Summer

Summer is the perfect season to exercise outdoors and golf is the sport of summer. For women, a sleeveless knit golf shirt is one of the most popular business promotional items. It comes in a variety of colors including designer colors like timber and redwood. A company name and logo are embroidered on the left chest area. Female golfers will subtly advertise a business while looking sharp on the course.

Walking is another popular summer sport, with people hitting the trails, walking through parks, and strolling along the beach. Imprinted promotional products that feature pedometers allow exercisers to track their progress. As promotional items go, pedometers are very inexpensive. The hottest versions for summer feature a radio or a flashlight and siren designed for safe nighttime walking.

Summer Travel-Themed Promos

Many people enjoy leisure travel during summer because their children are out of school. Do not miss this opportunity to promote your company. Airline travelers will appreciate a clear zippered pouch designed to hold their carry-on toiletries. This is easy to store in a travel bag and makes security screening a breeze.

A travel kit featuring a neck pillow, blanket, and eye mask can be used during any type of travel. It comes in a personalized carrying bag for convenient transport. Travelers love receiving custom promotional products like these that can be used at home or on the go. The most effective promotion is one that is used frequently.

Take Imprinted Pens and Other Notable Promotional Items to Summer Trade Shows

Trade shows are great venues for drumming up new business. Where else will you find a captive audience of hundreds to thousands of people? Attendees are already interested in the products or services offered by your company, so a hard sell is usually not required. To keep your business on the minds of trade show attendees, supply them with imprinted pens and other notable promotional items.

Imprinted Pens Are No Longer Cheap Chotchkies

Gone are the days when the only types of imprinted pens were white plastic versions with a boring black logo. Modern versions of these custom promotional products are much more attractive and of higher quality. Even the plastic pens available today are vast improvements. They come in bright colors and feature comfortable grips that make them the writing utensils of choice.

Wooden and metal pens are attractive and long-lasting. Trade show attendees will feel special when you present them with a rosewood pen with gold plated trim and an engraved or imprinted logo. Push-action aluminum ballpoint pens in assorted colors with blue or black ink will also be very popular, partially due to the laser engraving method used for customization.

Complementing Imprinted Pens with Other Writing Utensils

Exhibitors trying to make the best impression offer more than a single pen. Business promotional items like markers and highlighters are perfect complements. People use markers for everything from labeling cartons to creating signs. Highlighters are useful for underlying important passages in newspapers, magazines, and business publications.

Some people prefer to make their writings less permanent, making pencils with erasers their preferred writing instruments. Others have enough promo items and will appreciate an imprinted container of crayons for their children. Distributing imprinted pens and other notable promotional items at summer trade shows is a low-cost but very effective marketing technique.

Go Green This Summer with Eco Friendly Promotional Products

Businesses have a responsibility to this planet just as people do. Companies should reduce consumption disposable items and make efforts to recycle supplies and equipment. This mindset of conservation can even carry over to marketing efforts. Businesses can use eco friendly promotional products throughout the year, even during the upcoming summer season.

Low-Priced Green Promo Items

There is a common misconception that eco friendly items cost more money. Though this may have been true when the green movement began, it is no longer the case. Consumers can find eco friendly cleaners and other products for the same prices as traditional versions. For businesses, environmentally friendly custom promotional products like corrugated magnets and biodegradable plastic bags are available for under a dollar each.

Corporate marketers are often surprised at the wide assortment of low-priced promo items with an eco-friendly aspect. They may not be familiar with biodegradable imprinted pens or jar openers made entirely from post consumer recycled tires. These interesting products allow a company to make an environmental statement while promoting itself.

Unique Eco Friendly Promos

There is more to the eco friendly promo line than basic pens and magnets. Unique products like hand-powered flashlights are also available. The rechargeable batteries that power the LED lights are charged by squeezing the handle of the flashlight. An on-off switch ensures that energy is not wasted and the included wrist strap makes it easy to take this flashlight everywhere.

A utensil set is another of the unique eco friendly promotional products. It is constructed from bamboo, packaged in recycled paper stuffing, and presented in a recycled corrugated tube imprinted with the company logo. The included spatula, strainer spoon, and serving spoon are FDA compliant, not to mention attractive. Recipients will think of your company each time they prepare a meal this summer.

Trade-Show Giveaways and Other Promotional Items Designed for Summer

Corporate marketers and sales reps planning to attend summer trade-shows should place their orders for trade-show giveaways and other promotional items now. This will allow enough time for the items to be customized and shipped to the office or show venue. Avoiding the last-minute rush reduces stress and shipping charges.

Trade Shows Giveaways for Businesses

The custom promotional products most suitable for trade shows are small and useful. Imprinted tote bags that can be used to hold other giveaways are excellent because they show off the name of your company while storing promos provided by the competition. Every other attendee will see only these bags and head to your booth to get one and learn more about your company.

Eco friendly promotional products have become very popular in recent years. If exhibitors are not providing customized biodegradable pens or recycled tote bags, they are offering corrugated magnets or reusable beverage holders. Trade show attendees appreciate company efforts to go green with marketing techniques, showing their gratitude by becoming loyal customers.

Using Local Promo Items

The recent economic recession caused many businesses to become more conscious of where their promos are made. Those who want to support employment close to home purchase only products made in North America. Fortunately, they will not suffer when it comes to variety because everything from customized cups, to ice scrapers, to hockey sticks are made in North America.

There are even quite a few unique promos made close to home. Flavored lip balm that can be imprinted with the company name and logo, colorful customized megaphones perfect for summer baseball games, and auto emergency kits are included in this category. These trade-show giveaways and other promotional items are designed to attract people to the booth so they can learn more about the company.

Go High-Tech With Custom Promotional Products

Let the changing face of technology serve as inspiration for custom promotional products and you will never go wrong. Everyone wants the latest technology gadgets and when a business promotes itself on a tech-friendly item, it captures the attention of a savvy target audience. These are the folks every company wants to call customers because they know quality.

The Apple iPhone has quickly become a consumer favorite because it is reasonably priced, easy to use, and very versatile. An iPhone skin is one of those promo items that instantly pay for itself. This full-color skin is designed for different generations of the iPhone and when it features custom corporate artwork, it stands out.

A gel smartphone case designed for the iPhone is another great choice. A bit more reserved, it comes in clear or transparent yellow, blue, red, or green. Select a color that complements the company logo and watch iPhone users advertise your business wherever they go. These will be the most popular promotional items at industry trade shows and sales conventions. Order large quantities of each color because they will go quickly and missing this promotional opportunity would be unfortunate.

USB memory sticks are one of the most in-demand custom promotional products. Manufacturers have responded by creating these in a rainbow of colors and a variety of shapes. Capacities range from one to eight gigabytes and these promo items are so compact, they can fit in a small pocket. No need to put them there because some adhere to a wristband or clip onto a keychain.

Everyone seems to work on the go these days, which makes these tech-friendly custom promotional products big winners with prospects and clients. Tap into your inner techie and order these when the current promotional items run low. After going high-tech, a company will experience a new level of success.

Promotional Items Designed For Travelers

Many business professionals find themselves traveling more often than not. If your company calls these busy workers its clients, take care of them. Corporate promotional items designed for travel will be much appreciated. They will also do a great job of promoting your business during their local, regional, and global journeys.

Airline regulations have made it less convenient to carry liquids onto a plane. A clear zippered pouch allows airport security personnel to see contents of small jars without having to remove each one. These airline-friendly promotional items contain liquids and other small items, keeping them from getting lost or spilling in the luggage. With the company logo screen printed on them, they are very professional advertisements.

A long plane trip is more comfortable when travelers have their own blanket and next pillow. Travel kits featuring these and an eye mask are perfect for clients who regularly fly the friendly skies. These custom promotional products feature a one-color imprint on the carrying bag, making them very attractive and convenient to transport.

Some people take their cup of java on the bus or train for the morning commute. They will appreciate free promotional items like travel mugs because these hold their beverage and keep it hot. Hardcore coffee drinkers will love a deluxe beverage kit that features a nice-sized stainless steel thermal beverage container and two stainless steel mugs. One mug can be kept at the office, while the other mug and the thermos make the daily commute.

Travel-friendly promotional items allow a company to market to a moving audience. Whether they are used on the bus, train, plane, or bike ride to work, they will get face time with prospective customers. Items like these can even spark a conversation, allowing the client to tell everyone what a great company yours is.

Go High-Tech With Custom Promotional Products

Let the changing face of technology serve as inspiration for custom promotional products and you will never go wrong. Everyone wants the latest technology gadgets and when a business promotes itself on a tech-friendly item, it captures the attention of a savvy target audience. These are the folks every company wants to call customers because they know quality.

The Apple iPhone has quickly become a consumer favorite because it is reasonably priced, easy to use, and very versatile. An iPhone skin is one of those promo items that instantly pay for itself. This full-color skin is designed for different generations of the iPhone and when it features custom corporate artwork, it stands out.

A gel smartphone case designed for the iPhone is another great choice. A bit more reserved, it comes in clear or transparent yellow, blue, red, or green. Select a color that  complements the company logo and watch iPhone users advertise your business wherever they go. These will be the most popular promotional items at industry trade shows and sales conventions. Order large quantities of each color because they will go quickly and missing this promotional opportunity would be unfortunate.

USB memory sticks are one of the most in-demand custom promotional products. Manufacturers have responded by creating these in a rainbow of colors and a variety of shapes. Capacities range from one to eight gigabytes and these promo items are so compact, they can fit in a small pocket. No need to put them there because some adhere to a wristband or clip onto a keychain.

Everyone seems to work on the go these days, which makes these tech-friendly custom promotional products big winners with prospects and clients. Tap into your inner techie and order these when the current promotional items run low. After going high-tech, a company will experience a new level of success.