Custom Promotional Products To Keep Your Brand In The Spotlight

Custom promotional products are a great way to keep your business out in the public eye long after the event is over. In fact, using something a lit bit out of the ordinary is the perfect way to make sure your company is noticed at a trade show or other networking event. Here are a few ideas on some custom promotional products that will keep the consumer thinking about your business long after the day is over.

Custom Shape Bands-wrist bands for support of a cause have become extremely popular over the last few years. The big push on these started when Lance Armstrong wore the yellow band to help promote his foundation. From that point forward, every cause under the sun was using them. Take advantage of this fad by creating custom shape bands with your corporate name and supported charities on it.

Key Rings and Holders-these promotional giveaways are a standard promotional item for any company. Because they are so popular, it is important to have something that stands out from the competition. Use something unique, like a button key light, or perhaps something more practical and useful, like a digital clock key ring, that will all but ensure the client keeps using them and promoting your brand.

USB Memory Sticks-this is a little more expensive, but is also something just about every businessperson uses today. Pick some unique colors that will draw some attention to the item. Or, perhaps, choose something that serves a dual purpose, like a business card USB. At the very least, people will be asking where the person got it from when they see it come out.

Small and large businesses alike have been using custom promotional products for years to help spread the word about their business. Everyone likes something for nothing, and the competition for quality swag has never been fiercer. Just make sure you stay on top of the latest products and it will be your company that benefits from the added exposure these products offer.

Imprinted Pens Are The Perfect Trade Show Giveaways

Trade shows are something that just about every facet of business can benefit from at one point or another. They offer exposure to clients that may not have otherwise even thought of the business in a given aspect. This is why it is important to make sure your company stays in their thoughts long after the show is over. This is also why imprinted pens make the perfect trade show giveaways.

Promotional items are a part of any successful tradeshow. The key is to make sure your giveaway stands out in the crowd or is something useful that will cause them to hold onto it, keeping that logo and company name fresh in their minds. Since everyone needs and uses different types of pens, offering them at a show usually means the business can leave a lasting impression.

An important factor to remember when using this type of trade show giveaway is that while you will want to control your costs, you also want something that will not fail the client when they go to use it. It will pay off in the end to not only use a product that costs a bit more, but one that actually writes when the client needs it to. Something else to remember is to choose a different look, one that will not blend in with everyone else that is offering pens or markers.

When choosing this type of trade show giveaway, it is often best to think big picture and look at the year’s events that are coming up. Most of the time, buying in bulk will generate a significant discount. If more than one show is scheduled throughout the year, get an estimate together for how many pens will be used and buy them all at one time.

If a company is giving away swag at a trade show, it should be something that the client will be able to use down the road. Balloons and such are great to be noticed, but the moment the client leaves the show, they literally go up in the air. Offering things such as pens and highlighters will be more effective in the long run in keeping your company name at the forefront of their thoughts.

Mobile Phone Holders Are Safety Oriented Business Promotional Items

Business Promotional Items

When a company wants to make a big impression at a conference or trade show, there is a great deal of pressure put on them to choose the best business promotional items. The people who attend these shows will go home at the end of the day with bags full of advertising gifts, and it is important to choose the one that will not make it into the pile of items to be thrown away. This is why it is helpful to choose advertising products that serve a purpose, such as mobile phone holders.

In many states, it is now illegal for drivers to have their cell phone in their hands while operating a vehicle. Even when they have the phone on speaker, they can be distracted by fiddling with the phone. Cell phone holders are business promotional items that can safely hold the phone while the driver talks on speaker or listens to their GPS, reducing the risk of conducting business while traveling from place to place.

One of the most important keys to finding the best advertising and promotional products is choosing something that everyone will able to use. When a company chooses cell phone holders as their business promotional items, they are choosing one of the most universal advertising gifts available. Almost every business person has a cell phone, and this holder can fit any phone up to two and three quarters inches wide.

The most important aspect of advertising and promotional products is clearly placing the logo or slogan of the business providing them. Cell phone holders can have the logo of any company screened on both the front and the back. When potential clients are safely driving while using their phones, they will have a constant reminder of the company with which they will be working.

Choosing the best business promotional items can be challenging, but it is important to think about what people will get the most practical use. A cell phone holder is a great choice because it makes it easy to conduct business while driving. When they have a company logo screened onto the sides, they make a great tool for keeping the name in the mind of a potential client.

Give Your Clients a Unique Gift With a Promotional USB

These days, everyone relies on technology to take care of nearly everything for them. While there are surely many conveniences to using modern technology, there is also the risk of losing everything and being back at square one. Many people like to back up their digital valuables on a flash drive, and a promotional USB is a great way to provide this service for clients while reminding them of your business each and every day.

If a business wants to provide their clients with a basic promotional USB, they could consider a swivel drive. This 1GB flash drives can hold the essentials for a client who wants to make sure they are protected in the event of a computer crash. It comes in a variety of colors, so they can choose the ones that best suits the personality of their business.

For a promotional USB that is a bit more exciting, a great option is the business card USB. This handy device is about the shape and size of a business card, so it fits conveniently into more places than a traditional, bulky version. It is compatible with any PC or Mac computer, so any client can appreciate it regardless of their operating system.

The most convenient and exciting option available for a promotional USB is the wallet flash. This fantastic device is the slimmest USB available and will actually fit into the user’s wallet for protection and easy access. Most other flash drives are easy to lose, but this one offers extra protection because it can be kept in a secure place at all times.

Providing a client with a promotional USB is a sure way to make a great impression. If a company opts for the wallet flash, their clients will definitely remember them for providing such a unique and useful item. Clients are sure to remember a business fondly every time they use this convenient device.

Keep Your Clients Healthy and Safe With The Right Business Promotional Items

More than anything, when a business or individual embarks on a business relationship, they want to know that the person they are working with truly cares about them. There are many great business promotional items that can let your clients know exactly how concerned you are with their wellbeing while still promoting your company name. First aid kits, hand sanitizers and lip balm are all healthy items that a client will use in their office each and every day.

In some unfortunate situations, offices may not even realize that their first aid kits are lacking until they truly need them. The Comfort First Aid Kit has everything an office could ever need to take care of a medical emergency until help arrives. It keeps all of the essential kit elements completely sanitary in a nylon case with a zipper closure. These are the only business promotional items an office will need for little bumps and bruises or more serious injuries.

In a busy work environment, nobody has the time to get sick and one of the best ways to protect against germs is with hand sanitizer. There are many great options for these business promotional items so that they are easy to access anywhere in the office. Hand sanitizer clear gel can be easily kept in a bottle on each and every desk or employees could receive a spray pen hand sanitizer so that they have germ fighting power with them wherever they go.

Although lip balm comes in a variety of flavors, it is not just something that ladies or young girls use. Not only can chapped lips be incredibly uncomfortable, they are also unattractive when meeting with clients or giving a business presentation. These business promotional items are available in a variety of flavors and containers to truly fit the style of the company distributing them. Clients will gratefully think of the company each time their dry lips need relief.

There are many options available when it comes to choosing business promotional items. The best choices, however, are ones that will keep the client’s office as safe and sanitary as possible. They will see these items each day and remember how much the company they are working with truly cares about them.

Gear Promotional Products to Your Social Networks

Online marketing has exploded into popularity, with new venues, tricks and tips showing up almost daily. Nevertheless, business promotional items still have a vital role to play in the era of Twitter, Facebook and more. In fact, if you understand how social media marketing works, you can multiply the effects of your business promotions.

First, you need to understand that there’s a power law behind online communities. 1% of a community are leaders – they make long term commitments to email lists and Web communities. 9 % of an online community consists of contributors, who regularly add content and provide feedback. The other 90% are lurkers. They don’t way anything except to occasionally agree with the 10% of more active participants.

What does that mean for your business promotions? First off, realize that your online audience is larger than you think it is – for every person providing feedback there are at least ten more silently reacting to anything you do. Second, take a look at the communities you’re a part of of have heard of that contains potential clients or customers. Who are the most frequent contributors? Who does everyone else look up to?

The answers should tell you that your business promotional products should target community leaders who might be interested in your company. While everybody likes a free pen, you want to target someone who will express their appreciation to peers – and who has the right personality to attract readers in your target demographic.

Once you think of that vital 10% of community leaders, you’ll come up with new ways to use business promotional items in concert with your other media strategies. You can even opt for more expensive business promotional items to draw comment, or even choose something funny or unusual to generate publicity. The key is not only to pick the right item, but to pick someone likely to talk about it, introducing your company to more customers than you can see by just looking at Web conversations.

Promos Canada Specials for April

We’ve brought back some old business promotional items for April’s specials and added a few new ones. These should especially suit promotions that take advantage of the changing weather. A hot May and hotter summer lie ahead. We also have specials that cover perennial favourites.

Our free flow water bottle comes in two sizes: the 950 ml (at the link and a smaller 750 ml model. These bottles are BPA free and feature a nozzle for easy, non-messy drinking. It comes in red, blue green and silver. As we’ve said numerous times in the past, water bottles are increasingly popular now that disposable water bottles are thought to be a pollution problem and composed of chemicals that might get into the water and cause harm.

Another option to keep refreshed, cool and neat is to use a cotton golf towel. These are perfect for the gym, as a small travel towel and naturally, it’s not bad for gold games, either. This 100% cotton towel comes with a metal grommet to fasten to your golf bag or other bag. A large 7” by 5” printing area ensures you’ll get your message out.

Our 2×3 magnet business cards are now on sale. This is a perfect business promotional item for companies that rely on the phone as their primary contact, whether they’re repair and cleanup services or food delivery. These stick to recipients fridges so that your full colour imprint will stick out at eye level.

For a unique trade show giveaway or other business promotional item, take advantage of our special price on magnetic LED lights and laser pointers. The base of each includes your printing area. These are memorable gifts that work as both pointers, flashlights and reading lights. You get get your order shipped in 5 to 10 days.

Remember, our assortment of specials constantly changes as we update our massive list of business promotional products, so check back often!

Fun and Games with Business Promotional Items

Promos Canada wants your promotional efforts to be as effective as possible. We also want you to remember one thing: Have fun! Promotions are hard work, to be sure, but if you don’t project a positive attitude through them they won’t be as effective as they should be. In essence, while you should pick business promotional items with care and manage campaigns with skill and focus, the actual content for your campaign should usually be something that encourages a relaxed, enjoyable attitude. There are only a few industries where making your promotions light hearted isn’t a good idea.

We have a category of fun and games business promotional items to encourage this kind of levity in your trade show giveaways and other business promotions. This section includes poker chips, rings to throw, cards, beach balls and camping gear. We have three categories spanning a number of products. Browse at the link and you’ll see what we mean.

Some companies will find business promotional items in this category that directly relate to their businesses. For example, poker chips may work well for a travel agency that offers gaming vacations to destinations like Las Vegas. Waterproof floating containers are a natural match for outdoor outfitters. These business promotional products act as a “first taste” of theses business’ product and service categories.

For many companies, the value of these business promotional items will really express themselves in concern with special events that these products will help facilitate. Companies purchase beach balls in anticipation of a beach fun event, or buy imprinted poker sets to contribute to a charity poker tournament. In these cases, integrating the event, imprinted promotional item and the expected public exposure is critical. Make sure media contacts get a full kit of your promotional items. In the aforementioned poker tournament, make sure your branded poker chips and cards appear in every camera shot!

Of course, you don’t always need a special event or an industry link to go with leisure based promotional products. Just make sure there’s some kind of logic to your choice, even if that “logic” is a deliberate expression of whimsy and fun. Sure, your business may not have anything to do with yo-yos, but in the right context, they make your company look fun, friendly and approachable: traits that make people want to do business with you.

Three Business Promotional Products for Internal Branding

Beyond distribution to potential customers through trade show giveaways and other means, business promotional products can serve a vital role in tailoring your company’s image when customers make contact. Whether clients walk into a brick and mortar store or meet you in a boardroom for a business to business transaction, internal branding, where you apply your logo and brand identity to your workplace and employees, helps create a consistent, positive impression.

Successful internal branding makes your company stand out and creates a lasting impression that encourages repeat business. It also generates an atmosphere of professionalism and success that makes clients more likely to recommend your firm to friends and colleagues. Let’s take a look at three business promotional products that work well as part of an internal branding strategy:

Imprinted Apparel

Imprinted apparel is practically mandatory for nearly any business where staff deal with the general public. Whether you deliver or perform services on location or greet people in a brick and mortar place of business, your staff should have a consistent look that makes your business’ name, field and general branding visible. Imprinted apparel can range from vibrant to subtle expressions of your brand. For example, a button down shirt might have a very small bit of stitched text, or you might acquire vests and shirts with a large logo in company colours.

Imprinted Pens

There seems to be no end to what imprinted pens can do. These promotional product standards can serve an important role inside your business as well. For staff, imprinted pens serve as a constant reminder of where they are and the company’s image, which can have a subtle but strong effect on morale. Your imprinted pens should also be on hand any time anyone at your place of business needs something to write with. You should encourage associates and clients to take pens with them, so that they can act as general business promotional items as well.

USB Memory

Promotional USB memory sticks should be the primary way you carry data by hand on company business. Thanks to huge drops in the price of flash memory, it’s cost effective to combine external promotions and internal branding in one order. This gives your staff the ability to keep work and personal data separate, and acts as an alternative way to transfer information to clients and partners in face to face meetings.

Beyond these items, mugs, glasses, calendars and more can brand your business inside and out Explore our catalogue to see the possibilities for yourself!

Business Promotional Item Specials for March 2010

It’s time to update our business promotional item specials once again! We have some great new specials, including some new products and product features we’re entering into the catalogue as specials to let everyone know they’re out there!

Let’s take a look:

Ball Caps: We have three different ball cap styles on special this month! The tri-colour cap is a 6000 thread cap like the brushed cotton constructed cap and V-pattern bill cap. These high quality caps are available in a variety of colours and ready to accept your branding in embroidery at a discount.

Double Wall Porcelain Mug with Silicone Lid – Now with FULL Colour Printing: This eco-friendly promotional product is one of our favourites. It replicates the classic functional design of a premium coffee paper or Styrofoam cup, right down to the lid, but replaces the disposable materials with reusable, environmentally friendly equivalents. Best of all, we can now provide full colour imprinting! These are perfect for food and drink related promotional events, or to serve your office’s coffee container needs. The silicone lid makes it as ideal for outings to grab coffee to take back to the office as it is to use with the office’s coffee maker.

Crescent Pen: This is a fantastic deal. This is a high quality metal bodied imprinted pen available for just 99 cents per unit. This is available in seven colours and ready for your engraving. Imprinted pens are one of the cornerstone business promotional items, good for everything from internal branding to trade show giveaways.

Imprinted Snuggies: We’ve kept these extremely popular items on special. These are the same Snuggies you see on TV, but with your added imprint. This is a novel promotional item that’s ideal for light hearted, family-oriented campaigns. Get them while prices are low!

We have other specials on dozens of other business promotional items. Visit our specials page to take a look at the entire selection!