There are so many imprinted promotional products to choose from that it can be difficult to decide. A marketing department wants to promote the company in every way possible. This makes it easy to get carried away during the shopping process. A wiser approach takes the corporate budget and marketing goals into account.
Identifying The Best Promotional Marketing Products
After determining how much money is available to spend, think about the objective of this marketing campaign. Will the imprinted promotional products be used to promote an event? If so, choose one or more items that are relevant to the event such as golf tees or balls for a golf outing or auto accessories like tire pressure gauges and license plate frames for an auto show.
For generic campaigns, eco-friendly or health-related items show the company cares. For example, business promotional products like reusable tote bags or travel mugs made from eco-friendly materials support the recycling chain. Personal care items such as first aid or sunburn kits, wet wipes, and hand sanitizers help prospects and customers stay healthy while promoting the business. Travel-size kits and keychain style sanitizers make these products convenient to carry.
Promotional Marketing Products And Your Audience
Promotional marketing products should be practical for the target audience to use. Distributing fitness-themed business promotional products is not a smart idea if the recipients are not athletically inclined.
Sunglasses and umbrellas are ideal for prospects and clients who spend time outdoors. USB memory sticks are suitable for business travelers and memo pads and sticky notes are great for anyone who spends time in the office.
Keep things simple but take advantage of trends like technology. Memory sticks are one of the hottest imprinted promotional products right now, as are computer accessories, laser pointers, and trendy looking water bottles. Select several unique and affordable items, imprint the company logo on them, and distribute them throughout the year.