Imprinted flash drives are now a standard promotional item. You can get a lot of mileage by treating them the same way you’d treat imprinted tote bags or other standard promotional items, but there’s definitely room to explore the potential of this giveaway in ways that take advantage of its nature. Here are five ideas to get you started.
Add a Coupon: There are two ways to add a coupon to promotional USB memory stick. The first is to just load a PDF of your coupon onto the drive. The customer can just print it. The disadvantage is that your options to control its use are limited. Add an expiry date (since it can be printed repeatedly) and don’t use it to offer deep discounts on big ticket items, since it might be abused. A simpler option is to use an offline web page or PDF to add a coupon code, redeemable at your website. This can even include a free offer, since your prospect needs to register on your site to redeem the code.
Add a Flyer: Add your flyer in PDF form. This is a quick and easy way to push brand awareness to your customer after she gets the USB key as a trade show giveaway or on another occasion. He’ll see the file when he opens up the drive. You can integrate this with a coupon or other benefit too.
Add Imprinting by Event: Don’t just imprint with your brand – imprint for the event. This can add more impact because it prompts the customer to remember the time she got the USB drive. If this was a positive experience, that memory multiplies the effects of the contact. This is an excellent choice for retreats, seminars and other events that focus on intense interaction with current and potential clientele.
Add Your Website: Install a partial offline copy of your website. Include enough material for casual browsing, but also include links to your true web presence. If your business focuses on sales and leads through the web, this is an excellent option, since you’ve just given the recipient a portable portal to your site. They don’t even need to bookmark it.
Add Seminar Soft Copies: If you gave away the USB drive at a seminar or other information-heavy event, include all of the material you covered, including presentations, handouts and offline versions of pages you visited. Your contact can reproduce the seminar after he gets home – and of course, your branding is all over the material.