Earth Day came and went recently so it’s a great time to contemplate how to make your business more environmentally friendly. It’s a matter of sticking to the details. What can you reduce the use of, reuse and recycle? What are less carbon intensive alternatives for common processes at your workplace? And last but not least, how can you make trade show giveaways and other promotions more environmentally friendly?
Fortunately, environmental issues are more than a problem to fret about. They’re an opportunity to present your business as a responsible, concerned partner in the community. You can build a powerful, positive buzz for your brand. That means investing in eco friendly promotional products, including biodegradable imprinted pens, cups and containers, as well as recycled bags and other items.
Still, there’s no need to devote everything to unusual items. The old standbys work too! In Canada, more and more regions are leading the way in restricting bottled water and plastic grocery bags too, so this has created a new demand for traditional Canadian promotional items. That imprinted tote bag isn’t just a handy extra any more – it’s what your target customers will take with them to grocery stores, keeping your brand at the front of their minds – and sharing it with the outside world, too. Imprinted water bottles have also shot up in demand, as cities pass laws banning bottled water sales on their property, or demand an extra levy on every bottle sold.
These opportunities are all part of a transformation that’s sweeping Canada, and it’s not just a newfound set of beliefs. As we see the fallout of human changes to the environment online or on TV, we can see that choosing an eco-friendly approach is essential to our continued health and well being.