Promotional Items: Are They Really Effective Marketing Tools?

There is an ongoing trend where businesses use promotional items for marketing. Does this method really work? Will it really help marketing campaigns? To know the answer to these questions, please read on…

Apparently, many businesses are now using promotional items to communicate with their target markets and to further expand their marketing efforts. As it is, many claim that this method actually works – and may even help one achieve set business goals.

To have a clearer picture as to whether this marketing method actually works – let’s discuss the efficiency of marketing through promotional products – and see if it will work with our business campaigns.

Let’s start:

“Give and You Shall Receive…”

Human nature dictates that if someone gives you something – then you give them something in return. This is actually one of the main reasons why handing out freebies and promotional giveaways works.

Handing out interesting and useful items stirs interest for your company. It actually gives out the message that you actually care for your clients, which in turn, encourages them to support your business and what it has to offer.

In other words, it’s the law of reciprocity working here. And the more you are able to establish that – the better will it be for your marketing efforts.

Effective Opening of Communication Lines

As we all know, marketing is about communication. If we are able to effectively communicate to others what we have to say – then the higher is the chance for success.

Through the use of promotional items, you will be able to encourage people to listen. And when people listen – you will have a better chance of convincing them that what you have is what they are looking for. And as you may well already know – this is one of the main purposes of marketing.

Brand Exposure

Try to think about this: TV and radio ads (depending on your budget) will advertise your business or company for a few minutes in a day – and they can be quite expensive as well.

On the other hand, promotional items such as post-its, USBs, mugs, towels and other similar products are not really expensive – but these are actually things that people constantly use. Being so, recipients are exposed to your brand name or logo on a regular basis, thereby resulting to name recall and enhanced marketing campaigns.

Customer Loyalty

It has been said that maintaining loyal customers is equally important to attracting new ones. With this in mind, you can hand out promotional gifts to reward those clients who’ve been loyal to your business. Consequently, you’ll be able to create a stronger and deeper relationship between you and your clients – which again, will result to numerous benefits for your business.

PromosCanada is a marketing expert with numerous years of experience in the field. The company is offering various promotional items and giveaways that can help businesses engage in more effective marketing and branding campaigns.

If you want to know more about the company and how they can help increase your marketability, please click here for additional information.

 

Increase Your Success Rate through Promotional Products

Do you want to increase your success rate? If so, then you might want to give handing out promotional products a try. With this method, you can actually entice more people to support your brand and business, ultimately helping increase your business success rate – and more.

An increased success rate is one of the main goals of entrepreneurs – whether start-ups or established ones. After all, having an increase in success rate can mean greater marketability, increased brand awareness – and of course, more profits reaped.

Fortunately, there are many ways to reach this goal. And using promotional items is one of them.

And so, the question now is: how can you increase your success rate through promotional products and gifts?

Here are the ways:

To Create Relevance

Regardless of which industry you or your business may belong to, what is important is that you are able to make yourself relevant to your consumers, target audience and market. And the more relevant you are – the higher your success rate will be.

With the use of promotional items, you are actually given an opportunity to tell your audience (at an emotional level) how relevant you are to their needs – and how you can provide solution to their problems.

Note: in order to spread an even more “relevant” image for your market – it would be best to hand out items that are related to what it is you’re offering. For example: if you are a digital company, then you can opt to give out custom USBs or flash drives. If you belong to the fashion industry, then digital shirts or accessories can be a good idea.

For Greater Marketability and Branding

Marketing is and will always be an essential aspect of business. There’s no denying that. Fortunately, handing out promotional products may just help you in this arena.

Remember that marketing is about communicating with your audience. By handing out useful and interesting items – you are actually able to entice and encourage potential clients to listen to what you have to say. And if your marketing message actually makes sense – then expect your prospects to become actual customers.

To Gain Customer Loyalty

Handing out customer rewards can be a good way of showing clients that you actually appreciate all their support. Accordingly, this can help you establish a deeper connection with them, which in turn, can reap more benefits in the long run (including a higher success rate).

To make this possible, however, you will need to choose promotional giveaways that people will actually love. No, they don’t have to be expensive – but you will need to at least make sure that they are usable and interesting. Remember that the key here is to connect with your audience via rewards. And the better they are, the deeper the connection will be.

PromosCanada is a marketing specialist with a wide array of promotional products and promotional giveaways that can help businesses increase their success rates. If you want to know more about the company and how they can help you achieve your business goals, please click here for details.

Useful Questions to Ask Your Promotional Items Specialist

Are you planning on marketing your business by handing out promotional products and items? In that case, you might want to continue reading this article. In here, we’ll be discussing some useful questions you might want to ask from a promotional items specialist (before ordering anything) – in order to avoid any undue risks and to maximize the benefits they bring.

If you’re looking to boost your sales – then you, of course, will need to engage in effective marketing methods. After all, marketing has been specifically designed to help businesses reach their target markets. And of course, the more effective you are in communicating with your audience – the more your profits will be.

As you may already have heard, handing out promotional items is one of the most effective marketing methods in store today. It can be used for offline and online marketing, and can also be used to directly and indirectly communicate with your intended audience – making it an excellent method which should never be underestimated.

What to Ask Your Promotional Items Specialist?

Now, before you decide to go to your next-door promotional products seller and get those “enticing” products right away – it would be best if you asked some questions first. By doing so, you’ll be able to reduce risks, and you can be assured that those items you’re getting will actually help you and your business. Here are some of them:

Question #1: What’s Your Experience?

Asking about a seller’s experience will at least give you an idea as to how good that company really is. There are many companies who claim to be the best experts in the field – but unfortunately, are unable to turn their claims into reality. Hence, it would be beneficial if you dealt only with reputable and experienced companies – in order to ensure that you are getting products that are worth every buck you spend.

Question #2: How Many Products Do You Have?

This is another important question that’s worth asking. Why? Well, this is in order for you to know if you’ll have as many options with a particular seller compared to another. Obviously, it would be useful if you dealt with sellers who have a wider array of promotional items – as it will mean more options for you.

Question #3: Do You Customize?

Remember that you are handing out promotional products because you want to communicate with your target audience and want to encourage them to support your brand.

Being so, it would be best if you dealt with a promotional product expert who actually offers customization services. By doing so, you’ll be able to add a bit of personal touch in the giveaways you’re handing out – which ultimately, can make things even more interesting for your target audience.

Promos Canada is a leading marketing specialist, with numerous years of experience in the field. Offering a wide array of products and items for interested parties – that surprisingly, are quite affordable as well. If you want to know more about the company and what it brings to businesses, please visit http://promoscanada.com/ 

 

Top Fall Promotional Trade Show Giveaways to Have

In order to effectively market your business – you need to actually engage in business campaigns that will reap results. After all, with the proper marketing methods, you’ll be able to reach your target market, encourage them to make purchases from you – and of course, increase profits in the end.

And now that fall is coming near, it would be an excellent idea if you are able to actually market your business – using the season as a theme. How? By joining business expos or trade shows with fall promotional trade show giveaways in tow.

How to Find the Right Items to Hand Out

Remember the rule when it comes to handing out promotional items and business expos: whatever may be the perks or freebies you’re offering – you will need to make sure that they are interesting and usable. These will make your company’s name easier to recall – and will most probably make you a hit on that trade show you’re participating in.

As it is, you might find it useful to actually do a little study before proceeding to hand out trade show giveaways. Try to look at the theme of the expo, the participants who’ll be joining – as well as its scheduled date. Take note: the more detailed you are – the better are things bound to be.

Autumn Promotional Products That Can Help You Stand Out from the Crowd

Here are some promotional gifts and items that potential customers might find handy during autumn:

  1. Coffee – as fall brings the cold winds, handing out people with good coffee (from dark roast, medium to light roast) will give out the impression that you actually care. Accordingly, this will make you a big hit during the expo – and will most likely help you communicate your marketing message more effectively.

  1. Jackets and Sweaters – whether it may men’s micro-fleece full zip jacket or uni-sex poly-cotton lab coats, giving out exquisitely designed pieces that will help make those cold nights warm, can ultimately result to more people saying good things about your company and what it has to offer.

  1. Thermos – this is another promotional product that recipients may find useful during those cold autumn days and nights. Just make sure to place your business logo and name on a strategic location, and everything will be fine.

Promos Canada is an established marketing specialist, with various promotional items and products that can help you stand out during business trade shows and make your marketing campaigns successful. If you want to know more about the company and what it has to offer, please visit us at http://promoscanada.com/ for details.

 

Cool, Yet Cheap Promotional Products for Everyday Use

Are you planning on getting your business off the ground? Do you want to reach out to your target market – and encourage them to support your company and what it’s offering? In that case, you might want to consider handing out promotional products.

By offering promotional items, you are able to convey your message – without being obvious that you’re marketing to them. Accordingly, this is a marketing method that just might make things a whole lot better for you!

Promotional Products: What Are They Really For?

As discussed earlier, promotional items are made for effective marketing – whether direct or indirect. However, these items also have other uses, such as:

  • As customer loyalty rewards

  • As corporate giveaways

  • For celebrating company milestones

  • To make special announcements (anniversaries, birthdays, etc)

  • To spread word about your business

  • For getting attention during trade shows and business expos

  • Many others

In light of these benefits – it can be easily gleaned that indeed, promotional products can be very effective in making your business a whole lot better (and even more profitable). The next question now is: what types of products can you hand out to your target audience?

Cool and Affordable Promotional Products That Are Bound to Impress

To make things easier for you, here are some promotional items and giveaways that people can use regularly – and which can help make things a lot more effective (and a bit more profitable) on your end:

  1. 3D Spinner Air Freshener – this can be a good idea, as is it’s an item that people actually use (and see) whenever they drive their vehicles. To make things even more efficient, strategically place your company name or logo on the freshener, in order to create a longer lasting impression on your recipients.

  1. Fanny Packs – this type of bag has been growing more popular nowadays – most especially with the varied types of mobile devices, gadgets and small-sized items that people usually own. Fanny packs come in different shapes, sizes and materials, and all that you need to do is to choose those which you think reflects your company’s message a lot more effectively.

  1. Mugs – although this is a relatively common product that businesses give out – it can still be an excellent option, provided that you put a little bit of ingenuity and creativity. Add some humour and some wit in your messages – and you can be assured that your potential clients will have fun while sipping their coffee!

These are just some of the promotional products and items that you can hand out to people – whatever your purpose may be. Again, what’s important is that you’re able to spread your message clearly and efficiently.

PromosCanada.com is your go to marketing specialist with years of experience in the field, offering a wide array of promotional products and gift items that you can use to stir interest for your company.

 

The Five Top Promotional Products That Guys Will Like

Promotional products and items, as a rule, are very effective for encouraging potential customers to support your brand and what you have to offer. Why? Well, this is because of the fact that everyone loves to get freebies – and yes – your customers do too!

Take note: before proceeding, try to figure out who your target market is. This is important – as it will help you find the right products to hand out. Accordingly, it will likewise help you connect to your target audience in a much more effective fashion.

Know the Promotional Items That Men Want

If your market is geared towards men, it would be best if you are able to give out promotional items that have that masculine “vibe”, so as to ensure that they will actually like what they’re getting.

Another thing to take into account when handing out promotional products is usability. Being so, you must make sure that those hand-outs and freebies you’re giving out can actually be used regularly. This will make things more interesting – and it will make your marketing efforts more effective as well.

What Items to Hand Out?

To make things easier on your part – let’s discuss the top five promotional products that men like:

  1. Golf Bag Hard Drive – this data storage device brings a new twist, most especially for all the golf lovers out there. This is a flash drive designed as a golf bag, making it the excellent choice for those who want to make a statement – and have a bit of fun and style as well.

  1. Men’s Insulated Soft Shell – this is a fashionable coat that men can use whenever things get a bit chilly outside. Accordingly, this is one of those promotional items that you can print your company logo on – and get people to know who you are (and what you have in store).

  1. Professional Tool Bag – men love their tools! As it is, you can opt to give tool bags and kits wherein they can place their screw drivers, wrenches and other handy tools. This is an option that gets a good score in the “usability” category.

  1. Cork Mouse Pad – eco-lovers will most probably love this item. It is a biodegradable, recyclable and eco-friendly mouse pad – which is both stylish and effective.  For utmost efficiency, pick the right designs that will catch every user’s fancy.

  1. Tactical LED Flashlight – this is handy and very usable option. These come in different colours and styles – which means a greater chance of catching your market’s interest as well.

PromosCanada is a leading marketing specialist that offers a wide array of promotional products, items and gifts for businesses who are looking to give their marketing efforts a boost. If you have any inquiries about the company and what they have to offer, don’t hesitate to visit us for details.

 

Fun Promotional Trade Show Giveaways

Before heading off to the next trade show, ship plenty of giveaways to distribute from the exhibits booth. Promotional trade show giveaways can win big points with customers who are torn between providers or are considering a product or service that an exhibitor offers. The best giveaways are fun to use and advertise the business in a prominent way.

Trade Show Giveaways That Capitalize on Fun

Many companies hand out pens, key chains, and bags at trade shows, but the most memorable giveaways are creative and make recipients smile. Food is always a big hit, so consider distributing mints in uniquely shaped containers or bags of chocolates or candies. Attendees will line up at the booth to get these promotional items, offering opportunities to build relationships.

Mugs are other traditional trade show giveaways, but insulated tumbler cups are new and exciting. Choose from a rainbow of colours and proudly display the company logo or name on both sides of these beverage containers. Attendees receive something they can fill with their favorite beverages and use every day.

Important Promotional Items for Any Trade Show

At registration, attendees pick up badges featuring their name and company name. Badges that are stuck or pinned to clothing can cause damage so sponsor lanyards that feature the name of your company. The organization running the trade show will appreciate the contribution and attendees will receive something attractive that they can use at future shows, advertising your business.

Even bottles of water become interesting promotional trade show giveaways when they include personalized labels featuring unique designs. Take advantage of four-color printing to create a label that captures attention. Include a company slogan or a tagline appropriate for the event and distribute these bottles at the registration desk. To make the best impression, have hotel housekeeping staff place a bottle in the room of each attendee.

Cheap Promotional Products for Summer

Summer is the slow season for many businesses, making it the ideal time to increase marketing efforts. Though they may be halfway through the budget year, businesses can still advertise because there are many low-cost opportunities. By distributing cheap promotional products throughout the summer, companies can spread the word without spending too much money.

Inexpensive Promotional Gifts for Summer Sports

As soon as temperatures rise, golfers hit the course to perfect their swings. They will love receiving golf-themed promotional items including ball markers and divot repair tools that they can use until the ground becomes frosty again. Hat clips keep ball markers safe and show off the company logo to other golfers who could become new customers.

Everyone enjoys cheering on a favorite local baseball or softball team during the summer. Have rally towels imprinted with logos of the company and a local team and distribute these promotional gifts at home games. Children will love thundersticks that root for their favorite teams and glow circle lightscapes that put the spotlight on them during night games.

Promotional Items That Satisfy the Stomach

While many people strive to eat healthy during summer, there is always room for snacks and candy. Give prospects and customers small, imprinted containers of mints to keep in the car during summer road trips or take on park or beach outings. Children will enjoy snacking on crackers shaped like goldfish and adults will love chocolate covered raisins.

Staying hydrated is important especially when out in the hot sun. Foldable water bottles are compact enough to carry in a handbag and they advertise in a classy way. Packets of emergency drinking water are ideal for hikers and campers with limited supplies of water. Use these and other cheap promotional products to kick up advertising during summer and gain new business.

Stand Out While Protecting Yourself this Summer With Custom Hats & Promotional Sunglasses

Summer sun is strong, particularly between the hours of 10 AM and 3 PM. Anyone heading outdoors during this time should wear sunscreen and take some protective gear. This includes workers who spend the majority of each day outdoors. Show these employees that the business cares by providing custom hats and promotional sunglasses that offer protection and advertise the organization.

Promotional Products That Protect the Head

Experts recommend covering up the head when spending time in the summer sun because solar rays can burn delicate skin on the scalp. Products in the headwear category include safety caps that make workers noticeable to drivers and other equipment operators and hardcaps designed for everyday wear. Training caps are great for bike messengers and customized swimming caps are suitable for workers who spend time in the water repairing oil rigs and other structures in the sea.

Hats come in many sizes, styles, and colours. Some are adjustable and others are prefitted and may stretch to accommodate the diameter of the head. There are even eco-friendly hats made from organic materials, blended cotton, or bottles. Some of these caps can be recycled, eliminating additional waste from the environment.

Promotional Items Designed for Comfortable Vision

Sunglasses are popular because almost everyone needs them on sunny days. Styles range from basic and inexpensive to designer versions featuring polarized or mirrored lenses.  Most feature a special location, usually the side of the temple where a one-color logo is imprinted. These glasses protect sun from damaging retinas and improve vision during glary conditions.

The latest custom hats and promotional sunglasses are designed for fun. Beanies are perfect for wearing under motorcycle helmets and LED sunglasses illuminate and flash, capturing attention whenever they are worn. Encourage work-life balance by giving these to workers for some off-the-clock enjoyment this summer.

Summer Promotional Gifts

Summer is here, so it is time to order promotional items suitable for the season. Prospects, customers, and business partners love items designed for sun and fun. With promotional gifts, any business can provide these while advertising the company in a tasteful way. Gifts are appreciated the most when they are not expected, so make summer the season of surprises!

Promotional Items That Make Nice Gifts

Some promotional products make rather insignificant gifts and are not designed for any particular season. When looking for gifts to give current and prospective customers, think about what will get the most use during summer. Short-sleeved t-shirts featuring the company name and logo are perfect. Sun is strong during these months, so why not add a customized hat or visor?

Children love to play outdoors during summer and parents are always looking for items to occupy them. Imprinted balls, kites, and Frisbees turn up the playtime fun. Beach-goers will love inflatables and game packs designed for the shoreline and small first aid kits they can pack into a beach bag. Create a beach-themed gift basket that includes these and favorite beach snacks and candy.

Promotional Products for People on the Go

Summer is the time for a mountain, lake, or ocean vacation so make road trips safe with gifts of personalized auto safety kits. Auto sunshades are also summer-suitable because they prevent solar rays from fading interior upholstery and turning the car into an oven. With these in windshields, passersby are exposed to the company name and logo.

These are just a few promotional gifts designed for summer giving. Consider occupations and hobbies of recipients when stocking up on promotional items for the summer. Giving people gifts they will use increases the number of free marketing opportunities for your business. Order now to maximize the promotional impact of summer.