A new year ushers in new trends, especially in the promotional products arena. As a company begins implementing its 2012 marketing strategy, the consideration becomes how to promote itself. Trade shows offer exposure to large audiences and trade show giveaways make a memorable impression on attendees. Marketing departments should consider some of the most popular promotional items for 2012.
Clothing items are promotional products that anyone can use. Exhibitors who offer hats, shirts, or sweatshirts are always popular with the crowd. Zip-up ripstop jacketsare one of the newest trade show giveaways to hit the market. Some versions feature a hidden hood designed for windy or rainy days. These jackets are popular because they can be folded compactly into a suitcase or even an overnight bag.
People seem to have more “stuff” these days, which means they are carting more things around with them. Zippered totes are perfect trade show promotional items because they immediately serve a purpose. Attendees can use their tote to carry around documents from presentations and to store other promotional items they receive. Exhibitors love to see their bags “walking around” the trade show floor.
Trade show giveaways have expanded into unique sectors like baby products. Imprinted juice cups, sand pails, pacifier holders, and even baby bottles are available. Baby bibs are promotional products that baby will wear at home and while dining out at a restaurant. Moms will love picking up an imprinted diaper bag and wipe holder from the trade show booth.
Trade show giveaways are not what they used to be. These promotional products serve functions previously reserved for privately branded items. Marketing employees should consider the newest trends to determine the best trade show giveaways for 2012. Being the most popular booth on the trade show circuit should make 2012 a banner year.