Marketing Platforms That You Can Use to Enhance Your Branding Campaigns

There are a lot of ways to market your business. Accordingly, it would be more advantageous if you are able to use different platforms to reach your intended audience—and in order to convince more people that you are the one that they’ve been looking for.

Do you want to know more? If so, please read on…

In a business environment where competition is getting stiffer and tougher—it is of utmost importance that we make use of the proper marketing techniques and methods to make things work. Of course, this includes making use of the proper business platforms as well.

Yes—the platforms you use can have a significant effect on how your marketing and branding campaigns will work. As it is, you need to ensure that you are making use of the proper options, in order to effectively spread good word about your business—and to reach your intended audience.

Here are some good business and marketing platforms that you might want to use for your branding campaigns:

Online Marketing or Internet Marketing

We are in the digital age. There are billions of people using social media and the Internet for various purposes—and we, as entrepreneurs, should take advantage of such opportunity to “spread the message.”

Promotional advertising done via the Internet can be a very viable mode of reaching your audience (in real time). You’ll be able to interact with current and potential clients through your social media page and other online platforms, consequently making your business a lot more enticing and interesting to people.

Business Expos or Trade Shows

You can join business trade shows or expos in order to reach out to more people. These types of events are meant to help businesses expose their brand even more, thereby resulting to greater brand awareness and many other business benefits.

Tip: If you want to become more popular during expos or trade shows, it would be advisable to make use of promotional items to encourage more people to visit your expo booth. And the more the visitors you have—the greater brand exposure you get to enjoy.

Traditional Marketing

This mode of marketing makes use of the usual marketing platforms, such as billboards, TV ads, radio ads and other similar options. These have been tried and tested to work—and they just might be an enormous help to your branding campaigns.

Note: Offering business promotional products is another business strategy that just might help you out. This strategy can be quite flexible, which is probably why many businesses are using it both for their online and traditional marketing/branding campaigns. So, you might want to give it a try as well.

 

If you want to enhance your brand image and make your marketing campaigns even more successful, give Promos Canada a call.

We are a trusted provider of promotional items and giveaways—and we’re more than willing to help businesses that are looking to increase their sales and marketability. If you want to know more about what we can offer, give us a call at 1-877-552-6068 or click here.

Promotional Products to Help You Welcome the New Year

Woo Hoo… 2014 is finally here!

And with the New Year, you can expect new challenges to come—along with new opportunities to make your business even better. Accordingly, you should not hesitate to grab at each chance to reach that goal.

As you know, handing out promotional products is a very effective way of reaching out to your target market and making your message known. As it is, you should consider utilizing this strategy—to help your current and prospective clients in welcoming the New Year. And once you’re able to do this, you can expect good things to come.

Here are some promotional items that you might want to hand out in 2014:

Bags – it’s not only the women who use bags regularly. Today, men are also using bags on a daily basis.

In light of such trend, you can opt to hand out promotional bags that cater to both men and women. This item can be quite useful, which means recipients are bound to appreciate it. These are also spacious enough for you to strategically place your company logo or name on, which means they can help in your name recognition and branding efforts as well.

Clocks – this option can be quite an excellent way of wishing your clients a good year. Clocks and time pieces, depending on their design or style, can be quite impressive handouts—and you might want to use them for encouraging your target audience as well.

Eco-Friendly Products – show your love for Mother Earth by handing out promotional products that promote love and care for the environment. By doing so, you get to give out the message that you don’t only care for your clients—but the world as well!

Examples of eco-friendly promotional items:

  • Clipper Eco Bookmark Pen
  • Blossom Eco Pen and highlighter
  • Eco Notebooks
  • Bamboo gift sets
  • Easi notes Eco Box with Adhesive Memo Pads

Popcorn – who doesn’t love popcorn? To make this option even better, you can opt to include a personalized popcorn bag to remind recipients as to how (and from whom) they got their “munchies” from.

Hand Sanitizers – give your current and prospective customers that “clean is cool” vibe by handing out sanitizers. This will surely give out an excellent message to people, which in turn, can mean good things for your marketing efforts as well.

Promos Canada is a leading marketing specialist with various promotional items and corporate giveaways that are not only of high-quality – but are quite affordable as well. To know more about our company and what we offer, click here for more details.

 

How to Increase Your Marketability during the Holidays (Via Special Promotional Items)

The Holidays are here! Everyone – from the young and old – has been waiting for this time of the year and it’s about time to enjoy and get merry!

Do you have a business? If so, then it would be best if you are able to take advantage of the season – and find ways of increasing your marketability accordingly.

Remember: the upcoming holidays are the time for gift-giving, bonuses and many other events that can ultimately lead to increased profitability on your part. You just need to know when and how to use the proper tools to reach your end goals.

Interested? If so, then let’s discuss some ways of increasing your marketability during the holidays (via promotional products, items and giveaways):

Be Relatable and Relevant

Remember what the holidays are all about. Look at the trends and activities that happen during this season – and use them to your advantage.

For example: does it snow in your area during this particular time? If so, then you can opt to give out winter-themed promotional products and items, such as mugs, sweaters, thermal products and other related giveaways that will make your business even more attractive to your target market.

Take note: handing out promotional items can only be a good idea if you are able to ensure that recipients will be able to use them. And the better (and more relevant) your handouts are – the more benefits you can expect to reap.

Make It Personal

During the holiday season, people are oftentimes easier to connect with. As it is, you just need to make your message clearer, by making it more personal.

If you intend to give promotional giveaways for your current and prospective customers, try to include a personal message greeting them on the occasion. Yes – even if you’re handing out simple items such as pens, cups, coasters, USBs and other similar products – but if you are able to give out a happy (and personalized) “vibe” – then your marketing efforts just might work.

Offer Special Promos

This is another way of attracting your audience. Special discounts and promo packages will encourage people to know you and your company a bit more – which in turn, can mean more benefits for you.

Take note: you don’t have to offer big discounts or give very expensive promotional items (but you can, if you want). The key here is to offer a kind gesture that your target market will appreciate. Remember that the purpose here is to connect with them. And the deeper your connection with them, the more effective your marketing efforts will be.

Do you want to take advantage of the holiday season and make your marketing campaigns even more effective? If so, then you might want to contact PromosCanada.com.

We are marketing specialists, with a wide array of promotional products and items that you can use for the holidays – and beyond. Do you want to know more about us and how we can help? Please click here for details.

 

Increase Your Success Rate through Promotional Products

Do you want to increase your success rate? If so, then you might want to give handing out promotional products a try. With this method, you can actually entice more people to support your brand and business, ultimately helping increase your business success rate – and more.

An increased success rate is one of the main goals of entrepreneurs – whether start-ups or established ones. After all, having an increase in success rate can mean greater marketability, increased brand awareness – and of course, more profits reaped.

Fortunately, there are many ways to reach this goal. And using promotional items is one of them.

And so, the question now is: how can you increase your success rate through promotional products and gifts?

Here are the ways:

To Create Relevance

Regardless of which industry you or your business may belong to, what is important is that you are able to make yourself relevant to your consumers, target audience and market. And the more relevant you are – the higher your success rate will be.

With the use of promotional items, you are actually given an opportunity to tell your audience (at an emotional level) how relevant you are to their needs – and how you can provide solution to their problems.

Note: in order to spread an even more “relevant” image for your market – it would be best to hand out items that are related to what it is you’re offering. For example: if you are a digital company, then you can opt to give out custom USBs or flash drives. If you belong to the fashion industry, then digital shirts or accessories can be a good idea.

For Greater Marketability and Branding

Marketing is and will always be an essential aspect of business. There’s no denying that. Fortunately, handing out promotional products may just help you in this arena.

Remember that marketing is about communicating with your audience. By handing out useful and interesting items – you are actually able to entice and encourage potential clients to listen to what you have to say. And if your marketing message actually makes sense – then expect your prospects to become actual customers.

To Gain Customer Loyalty

Handing out customer rewards can be a good way of showing clients that you actually appreciate all their support. Accordingly, this can help you establish a deeper connection with them, which in turn, can reap more benefits in the long run (including a higher success rate).

To make this possible, however, you will need to choose promotional giveaways that people will actually love. No, they don’t have to be expensive – but you will need to at least make sure that they are usable and interesting. Remember that the key here is to connect with your audience via rewards. And the better they are, the deeper the connection will be.

PromosCanada is a marketing specialist with a wide array of promotional products and promotional giveaways that can help businesses increase their success rates. If you want to know more about the company and how they can help you achieve your business goals, please click here for details.

Useful Questions to Ask Your Promotional Items Specialist

Are you planning on marketing your business by handing out promotional products and items? In that case, you might want to continue reading this article. In here, we’ll be discussing some useful questions you might want to ask from a promotional items specialist (before ordering anything) – in order to avoid any undue risks and to maximize the benefits they bring.

If you’re looking to boost your sales – then you, of course, will need to engage in effective marketing methods. After all, marketing has been specifically designed to help businesses reach their target markets. And of course, the more effective you are in communicating with your audience – the more your profits will be.

As you may already have heard, handing out promotional items is one of the most effective marketing methods in store today. It can be used for offline and online marketing, and can also be used to directly and indirectly communicate with your intended audience – making it an excellent method which should never be underestimated.

What to Ask Your Promotional Items Specialist?

Now, before you decide to go to your next-door promotional products seller and get those “enticing” products right away – it would be best if you asked some questions first. By doing so, you’ll be able to reduce risks, and you can be assured that those items you’re getting will actually help you and your business. Here are some of them:

Question #1: What’s Your Experience?

Asking about a seller’s experience will at least give you an idea as to how good that company really is. There are many companies who claim to be the best experts in the field – but unfortunately, are unable to turn their claims into reality. Hence, it would be beneficial if you dealt only with reputable and experienced companies – in order to ensure that you are getting products that are worth every buck you spend.

Question #2: How Many Products Do You Have?

This is another important question that’s worth asking. Why? Well, this is in order for you to know if you’ll have as many options with a particular seller compared to another. Obviously, it would be useful if you dealt with sellers who have a wider array of promotional items – as it will mean more options for you.

Question #3: Do You Customize?

Remember that you are handing out promotional products because you want to communicate with your target audience and want to encourage them to support your brand.

Being so, it would be best if you dealt with a promotional product expert who actually offers customization services. By doing so, you’ll be able to add a bit of personal touch in the giveaways you’re handing out – which ultimately, can make things even more interesting for your target audience.

Promos Canada is a leading marketing specialist, with numerous years of experience in the field. Offering a wide array of products and items for interested parties – that surprisingly, are quite affordable as well. If you want to know more about the company and what it brings to businesses, please visit http://promoscanada.com/ 

 

Top Fall Promotional Trade Show Giveaways to Have

In order to effectively market your business – you need to actually engage in business campaigns that will reap results. After all, with the proper marketing methods, you’ll be able to reach your target market, encourage them to make purchases from you – and of course, increase profits in the end.

And now that fall is coming near, it would be an excellent idea if you are able to actually market your business – using the season as a theme. How? By joining business expos or trade shows with fall promotional trade show giveaways in tow.

How to Find the Right Items to Hand Out

Remember the rule when it comes to handing out promotional items and business expos: whatever may be the perks or freebies you’re offering – you will need to make sure that they are interesting and usable. These will make your company’s name easier to recall – and will most probably make you a hit on that trade show you’re participating in.

As it is, you might find it useful to actually do a little study before proceeding to hand out trade show giveaways. Try to look at the theme of the expo, the participants who’ll be joining – as well as its scheduled date. Take note: the more detailed you are – the better are things bound to be.

Autumn Promotional Products That Can Help You Stand Out from the Crowd

Here are some promotional gifts and items that potential customers might find handy during autumn:

  1. Coffee – as fall brings the cold winds, handing out people with good coffee (from dark roast, medium to light roast) will give out the impression that you actually care. Accordingly, this will make you a big hit during the expo – and will most likely help you communicate your marketing message more effectively.

  1. Jackets and Sweaters – whether it may men’s micro-fleece full zip jacket or uni-sex poly-cotton lab coats, giving out exquisitely designed pieces that will help make those cold nights warm, can ultimately result to more people saying good things about your company and what it has to offer.

  1. Thermos – this is another promotional product that recipients may find useful during those cold autumn days and nights. Just make sure to place your business logo and name on a strategic location, and everything will be fine.

Promos Canada is an established marketing specialist, with various promotional items and products that can help you stand out during business trade shows and make your marketing campaigns successful. If you want to know more about the company and what it has to offer, please visit us at http://promoscanada.com/ for details.

 

The Five Top Promotional Products That Guys Will Like

Promotional products and items, as a rule, are very effective for encouraging potential customers to support your brand and what you have to offer. Why? Well, this is because of the fact that everyone loves to get freebies – and yes – your customers do too!

Take note: before proceeding, try to figure out who your target market is. This is important – as it will help you find the right products to hand out. Accordingly, it will likewise help you connect to your target audience in a much more effective fashion.

Know the Promotional Items That Men Want

If your market is geared towards men, it would be best if you are able to give out promotional items that have that masculine “vibe”, so as to ensure that they will actually like what they’re getting.

Another thing to take into account when handing out promotional products is usability. Being so, you must make sure that those hand-outs and freebies you’re giving out can actually be used regularly. This will make things more interesting – and it will make your marketing efforts more effective as well.

What Items to Hand Out?

To make things easier on your part – let’s discuss the top five promotional products that men like:

  1. Golf Bag Hard Drive – this data storage device brings a new twist, most especially for all the golf lovers out there. This is a flash drive designed as a golf bag, making it the excellent choice for those who want to make a statement – and have a bit of fun and style as well.

  1. Men’s Insulated Soft Shell – this is a fashionable coat that men can use whenever things get a bit chilly outside. Accordingly, this is one of those promotional items that you can print your company logo on – and get people to know who you are (and what you have in store).

  1. Professional Tool Bag – men love their tools! As it is, you can opt to give tool bags and kits wherein they can place their screw drivers, wrenches and other handy tools. This is an option that gets a good score in the “usability” category.

  1. Cork Mouse Pad – eco-lovers will most probably love this item. It is a biodegradable, recyclable and eco-friendly mouse pad – which is both stylish and effective.  For utmost efficiency, pick the right designs that will catch every user’s fancy.

  1. Tactical LED Flashlight – this is handy and very usable option. These come in different colours and styles – which means a greater chance of catching your market’s interest as well.

PromosCanada is a leading marketing specialist that offers a wide array of promotional products, items and gifts for businesses who are looking to give their marketing efforts a boost. If you have any inquiries about the company and what they have to offer, don’t hesitate to visit us for details.

 

Fun Promotional Trade Show Giveaways

Before heading off to the next trade show, ship plenty of giveaways to distribute from the exhibits booth. Promotional trade show giveaways can win big points with customers who are torn between providers or are considering a product or service that an exhibitor offers. The best giveaways are fun to use and advertise the business in a prominent way.

Trade Show Giveaways That Capitalize on Fun

Many companies hand out pens, key chains, and bags at trade shows, but the most memorable giveaways are creative and make recipients smile. Food is always a big hit, so consider distributing mints in uniquely shaped containers or bags of chocolates or candies. Attendees will line up at the booth to get these promotional items, offering opportunities to build relationships.

Mugs are other traditional trade show giveaways, but insulated tumbler cups are new and exciting. Choose from a rainbow of colours and proudly display the company logo or name on both sides of these beverage containers. Attendees receive something they can fill with their favorite beverages and use every day.

Important Promotional Items for Any Trade Show

At registration, attendees pick up badges featuring their name and company name. Badges that are stuck or pinned to clothing can cause damage so sponsor lanyards that feature the name of your company. The organization running the trade show will appreciate the contribution and attendees will receive something attractive that they can use at future shows, advertising your business.

Even bottles of water become interesting promotional trade show giveaways when they include personalized labels featuring unique designs. Take advantage of four-color printing to create a label that captures attention. Include a company slogan or a tagline appropriate for the event and distribute these bottles at the registration desk. To make the best impression, have hotel housekeeping staff place a bottle in the room of each attendee.

Summer Promotional Gifts

Summer is here, so it is time to order promotional items suitable for the season. Prospects, customers, and business partners love items designed for sun and fun. With promotional gifts, any business can provide these while advertising the company in a tasteful way. Gifts are appreciated the most when they are not expected, so make summer the season of surprises!

Promotional Items That Make Nice Gifts

Some promotional products make rather insignificant gifts and are not designed for any particular season. When looking for gifts to give current and prospective customers, think about what will get the most use during summer. Short-sleeved t-shirts featuring the company name and logo are perfect. Sun is strong during these months, so why not add a customized hat or visor?

Children love to play outdoors during summer and parents are always looking for items to occupy them. Imprinted balls, kites, and Frisbees turn up the playtime fun. Beach-goers will love inflatables and game packs designed for the shoreline and small first aid kits they can pack into a beach bag. Create a beach-themed gift basket that includes these and favorite beach snacks and candy.

Promotional Products for People on the Go

Summer is the time for a mountain, lake, or ocean vacation so make road trips safe with gifts of personalized auto safety kits. Auto sunshades are also summer-suitable because they prevent solar rays from fading interior upholstery and turning the car into an oven. With these in windshields, passersby are exposed to the company name and logo.

These are just a few promotional gifts designed for summer giving. Consider occupations and hobbies of recipients when stocking up on promotional items for the summer. Giving people gifts they will use increases the number of free marketing opportunities for your business. Order now to maximize the promotional impact of summer.

Promotional Stress Balls and Other Stress-Relieving Products

Stress is unavoidable but it becomes harmful when it interferes with the ability to enjoy a normal life. Not only can stress cause feelings of tiredness, irritability, and the inability to concentrate, it can also affect physical health. Stress management techniques vary and businesses can help the battle against stress by offering promotional stress balls and other stress-relievers.

Cheap Promotional Products for Stress Relief

Promotional stress balls are traditional products used to relive stress. When people begin to feel pressure from work or personal obligations, they reach for these handheld balls and squeeze their stress away. The idea is that the squeezing action releases stress from the body. Companies imprint their corporate logos on these products to remind users of who has their health in mind.

Stress balls have come a long way in terms of design, now available in nearly any shape including people, trucks, and custom designs. A baseball design is the perfect way to spread spring fever and tennis and golf ball designs get users to focus on the lazy days of summer. Advertisers will even find adorable baseball and soccer player designs.

Flexible plastic stress toys bend in any shape, providing stressed individuals with creative outlets. These promotional products come in a rainbow of colors combined to create attractive tie-dye designs. This toy can be folded and stored in a small compartment so users can take it wherever they go. Some versions are crafted into pens and others hang from key chains so they are never far away.

We all suffer from stress at certain times and for some of us, those times come far too frequently. Promotional stress balls and other stress-relieving toys help us make this stress go away so we can enjoy our day. Coping with stress may not top our to-do lists but even small stress-fighting techniques can prevent health issues.