Imprinted Pens Still an Effective Business Promotional Product

If you’re like most people there’s an excellent chance you have an imprinted promotional pen in your pocket, desk drawer or by the phone. Imprinted pens are still one of the best promotional items around. They’re practical (anybody can use another pen), cost effective and suit virtually every industry.

Custom imprinted pens are such a mainstay of trade show giveaways and other business promotions that they’re now available in a staggering array of types and colours. Promos Canada stocks a wide variety to cover everything from high end corporate branded gifts to bulk giveaways. For instance, our environmentally friendly ecopen imprinted pen is a great crossover with our eco-friendly promotional products line. It’s an excellent choice if your business is focused on environmental concerns, or just if you feel that this fits your company’s own environmentally friendly policies.

At the higher end of things, our executive collection of imprinted pens allows you to purchase branded pens from well-known quality lines like Parker and Waterman. Use these as gifts for more formal business functions, employee gifts, or even just standard supplies in an executive office setting.

If you want something better than a simple plastic pen but at a lower price than an executive pen, we suggest our metal and wood imprinted pens. These are good looking and less likely to get left behind – because in our experience, the nicer the pen, the longer someone will keep it around and the closer attention he or she will pay to it. Our laser engraved Donner imprinted pen is an excellent bargain this month because it’s on sale, too!

For more lighthearted or specialized promotions we have novelty imprinted pens, pencils, crayons and markers. Some, like the bendy-pen, are just fun, and great for child-oriented promotions. Other pens have specialized functions such as counterfeit detection, or just have an interesting aspect (like an internal light) that make them stand out from other imprinted pens. This is worth considering, because the main challenge with these promotional products is that they are so common you may want to add a little something extra to make them truly memorable.

When It Comes to Business Promotional Products, Know Your Target Audience

At Promos Canada we offer literally thousands of items suitable for trade show giveaways and other business promotional items. The selection is so huge that it might be difficult to make the right choice. Imprinted pens and imprinted tote bags are favorites because they have almost universal appeal; everybody needs to carry things and write things down, especially at trade shows, where free samples and networking make these two items godsends. On the other hand, it’s also important to make a memorable statement about your company and its brand. When you want to stay ahead of the pack by picking something different, what should you choose?

The answer lies with your audience: the people you expect to pick up your giveaways and more importantly, come back for your firm’s products and/or services. Getting to know who they are is already important to your business, and that principle applies to gift promotions as much as it does anything else. Here are some considerations that can help you narrow down your choices:

Age: Someone in his or her early twenties usually has significantly different interests than a person aged 50, even if they are demographically similar in other respects. For the younger set imprinted kitchen supplies might not be a great choice, because they’re often living with roommates and moving all the time and aren’t exactly concerned about building up their household basics. If your target is couples in their 30s though, it could be ideal.

Income Level: Are you giving these promotional items to members of working class, middle class or affluent households? This will affect the desirability of certain items. Imprinted calendars tend to cut across income levels, but something like a computer travel kit is suited to definite laptop owners.

Lifestyle: Are you appealing to people with active lifestyles? Artistic tendencies? Do you provide business to business services for no-nonsense executives? The answer will shape your selection. People interested in creative pursuits and travel may enjoy an imprinted digital camera, for instance.

These are just three criteria. Add others to really zero in on the best choice. Also, keep in mind that in this article, we haven’t directly addressed your business’ offerings. Your company’s focus on technology, leisure or anything else shapes your target demographic, but it’s also its own criterion for deciding on the promotional products you’d like to share. We’ll cover that relationship in a future article, so stay tuned!