Eco-Friendly Promotional Items for a “Greener” Marketing Campaign

Marketing is not just about talking to your audience or handing out freebies and discounts to people. It’s actually more than that.

In order to reap the full benefits of marketing, you will need to be responsible about it. You have to choose the proper options, deliver the right message and effectively communicate with your target market. These are the only ways you can make things work.

That is why handing out eco-friendly promotional items can be quite a good idea…

By giving people freebies that are useful, effective—and environment-friendly, you are able to give out the message that you do not only care for your clients, but for Mother Nature as well.

Accordingly, this will make you and your business even more impressive. In turn, this can result to greater appreciation from your clients and lead to many other advantages that can ultimately help you reach your set business goals.

With that in mind, let’s discuss some of Promos Canada’s latest eco-friendly promotional items, and see how they can help you out:

Cork Mouse Pads – this is a very useful option, considering how computers have become a staple in many households today. For greater efficiency, you can utilize interesting designs, to catch the interest of more people.

Eco Notebooks – this promotional item is made of 100% of recycled materials. They come in different types, and you can just pick that particular notebook design that will best work with your intended recipients.

Brown Kraft Bags – another eco-friendly option that can help boost your promotional campaigns. This product is biodegradable and can be easily imprinted with your company or logo, for maximum brand exposure.

Eco-Carving Set – this promotional item comes with FDA-compliant utensils, including a knife, sharpener and fork. It is made of bamboo and stainless steel (environment-friendly components) and has been packaged with recycled materials—for an even “greener” marketing campaign.

Colouring Book – this handout is meant to educate kids regarding the importance of nature and why we should take care of it. Accordingly, this option will not only be impressive for kids, but their parents as well.

These are just some of the promotional giveaways that you can use for your respective campaigns…

In the end, what’s important is that you are able to show people that you do not only care for what they need—but for the environment as well. Accordingly, this can help you spread the proper message, and help you reap the appropriate benefits at the same time.

Are you looking for promotional items that can help boost your marketing campaigns? Do you want to make your message known to your current and prospective clients?

In that case, don’t hesitate to give us a call at 1 877 552 6068 or click here for additional details. We’ll be more than glad to provide you with the assistance you need.

 

 

The Main Differences between Branding and Marketing

Marketing and branding are two business terms that are usually intertwined and mixed together. However, are they really the same? Do they have the same purpose?

Strictly speaking, the answer is: “no.”

Marketing and branding, although seemingly similar, are actually two different concepts—with different purposes and strategies.

Are you a budding entrepreneur? If so, then it would be advisable if you are able to understand what these two important concepts are about. By knowing which is which, you’ll be able to undertake the needed strategies that can help boost your campaigns, as well keep you on the right track.

So, are you ready? If so, let’s delve into the main differences of marketing and branding:

Purpose

Marketing is about spreading word about your business. It’s about communicating with your audience, in such a way that they will be encouraged to either make purchases from you or to engage your services.

Branding on the other hand, is about establishing your name. With effective branding campaigns, you will become the “go-to” company or person when it comes to particular needs.

Take note: Branding is best undertaken when you already have a good number of followers supporting you. Of course, you can only have such followers if you have engaged in marketing campaigns beforehand. Simply put: try to engage in marketing first, before proceeding to branding.

Strategies

There’s a thin line between the strategies used for marketing and branding. This is in light of the fact that many marketing strategies can actually be used for branding campaigns—and vice versa.

In order to know which is which, the key again is to go back to the purpose of your campaigns.

Are you handing out promotional products to convince people to buy from your store? If so, then that is marketing.

How about handing out promotional products as rewards to loyal customers? Well, because the purpose is to make your customers more loyal to you and your business, then we can consider this strategy as branding.

Note: whether it may be for marketing or branding, you need to make sure that you are actually able to clearly communicate your message to your audience. This is an important rule. The clearer your message is—the more effective it will be.

Expenses

Admittedly, both of these strategies will require time and money. However, the extent of their expenses will depend on the type of marketing or branding strategies you choose to utilize.

For example: using promotional products for both marketing and branding won’t really be that expensive, provided that you choose affordable products. TV ads, on the other hand, whether it maybe to establish your brand or to market your wares, will mean having to spend a good amount of money.

Again, the key here is to strategize and choose carefully. By opting for the proper methods and undertaking the needed research, you’ll be able to get the benefits that you want—and reach your set goals accordingly.

 

If you are looking to have more effective branding and marketing campaigns, then you might want to give Promos Canada a call. The company is a marketing specialist, with various promotional products and items that can help make your endeavours as fruitful as they should be.

For more information, you can give Promos Canada a call at 1-877-552-6068 or click here for details.

 

 

3 Marketing “Sins” to Avoid (to Increase Your Profitability)

Marketing—whether you are an established Fortune 500 company or a start up business—will always be an important part of your campaigns. There’s no negotiating that. Without using the proper marketing strategies, you run the risk of losing your “connection” with your target market. And when that happens, there could be bigger problems in your hands.

To make things a bit clearer, let’s discuss some of the things (aka: marketing “sins”) that you should avoid—to help ensure a steady influx of profits:

Sin#1: Neglecting Your Audience or Target Market

Regardless of the strategy you’re using, never forget the recipients of your marketing message. Otherwise, you might be spending an enormous amount of time and money formulating various campaigns—but end up flat because you failed to keep your audience in mind.

If you plan to hand out promotional items or customer perks to your target market, make sure that it actually addresses their needs.

Study your market. What do they prefer? What particular strategies do you believe would work on them? Remember: the purpose of marketing is to encourage people to support you. And the more you are able to understand your market—the more effective things will be for you.

Sin#2: Making Your Campaigns Uninteresting

To catch your market’s interest, you need to put a lot of thought in your campaigns and strategies. Creating ads just for the sake of creating one won’t deliver the results that you want. Instead, it might only cause your market to lose interest in you and what you have to offer—and that’s a very big red flag.

Make your campaigns a bit more “human.” Having a more humanistic approach to your marketing efforts will make it more interesting and enticing. Accordingly, this can make you more endearing to your intended audience, which is certainly a significant advantage.

Sin#3: Being Outdated

Let’s face it. Times have changed. The strategies that may have worked before may not be as effective today. As it is, you need to keep up with the times, in order to attract potential clients—and to maintain your current ones.

Go online and engage in social media marketing campaigns. Offer new types of promotional items that even teens will love. Note: this doesn’t mean you should just forget about traditional marketing. However, by using newer platforms, you get to reach out to all kinds of people—and help spread your message across at a more efficient pace.

Promos Canada is a marketing specialist that offers different types of promotional items and customer giveaways for interested businesses who want to connect with their audience—in a different way.

If you want to know more about us, give us a call at 1-877-552-6068 or you can click here for additional details.

 

A Starter’s Guide on How You Can Make Your Online Marketing Campaigns Successful

Are you planning to bring your business to the online world—and reap the benefits that the platform offers?

Good for you!

The virtual world has many advantages in store—and all you need to do is a bit of research, use the proper Internet marketing strategies and take things as they go.

Take note though: succeeding through the virtual platform is easier said and done. There are various details that you—an aspiring Internet superstar—should take into account.

What are they?

To find out, please read on…

Know Who Your Target Market Is

There are literally billions of Internet users all over the globe. As it is, you will need to know who among those users will most likely support whatever it is you are offering.

Remember: “focused” marketing—whether done traditionally or online—is the more effective strategy. This is in light of the fact that if you are able to focus on a specific target market, then you’ll be able to understand the type of marketing message to share to them (and which they will understand). And of course, the better your message is—the higher the chance for success.

Communicate

Marketing is about communicating. If you aren’t able to clearly deliver what you need to say to your target audience—then chances are: your efforts might not work the way you want them to.

Be clear and concise. Use clear and understandable content that will work with both search engines and people. Remember to use the proper keywords with the suggested density (per word count) for utmost efficiency.

Promote, Promote—and Promote

In order to spread good word about your business, you will need to promote it. There’s no negotiating that.

Use promotional products to encourage potential clients to listen to what you have to say. Create interesting blog posts and videos to help people out. And don’t forget to make use of effective SEO strategies (considered as one of the most important parts of online campaigns) to increase web visibility and to help you reach out to more people.

Reward Loyalty

According to some studies about marketing—encouraging clients to be loyal to your brand is equally important with attracting new clients.

As it is, you can offer promotional products or special perks to loyal clients who’ve given you some much needed support. By doing so, you get to encourage them to remain loyal to you and your business—and help you reach your online marketing goals.

Promos Canada is a leading marketing specialist with an impressive inventory of promotional products and items that can help make one’s offline and online marketing efforts a success.

If you want to know more about the company or find out how they can help you out, click here for additional details.