What is the best way to ensure that a prospect or client does not forget you? Leave something behind after paying an in-person visit! Promotional pens are the ideal leave-behind items because recipients will use them every day. Each time they pick up these writing instruments, recipients will think about whether it is time to give your business a call.
The Power of the Pen
Some promotional items are attractive but relatively useless. The pen is not one of these because it serves multiple purposes within a professional environment. It can be used to take notes in meetings, mark up corporate presentations, or sketch ideas for new product designs. Even the computer revolution has not managed to make pens obsolete. Many people would rather jot a note on a piece of paper with a pen than add it to their computer or smartphone calendar.
School-age children, retirees, and most people in between have use for a pen. People carry these writing utensils in a handbag, backpack, briefcase, and even their pockets. Each time they use these imprinted promotional products, others take notice of the featured company name and logo, increasing corporate visibility.
Pens: The Inexpensive Promotions
Very few promotional items for business advertising cost less than one dollar per piece. Pens do and they come in a variety of styles and colors. Companies can find pens in primary and pastel colors, styles featuring finger grips, and versions that are refillable so they can advertise the business indefinitely. There are even pens that serve double duty as highlighters.
Almost any business can afford to add promotional pens to its marketing arsenal. These writing instruments will always be well-received so leave them behind after visiting a client or prospect. In the days that follow, you may receive a call or email from that individual, expanding the relationship into something very lucrative.