How to Get the Most Out of Your Promotional Product Marketing

Using promotional products for marketing has been quite a useful strategy for various businesses. However, if you are looking to make this marketing strategy work—you will need to take certain details into account. So, what details do we need to consider? Please read on…

Businesses need to market whatever it is they may be offering. Otherwise, they won’t be able to spread their message across, which in turn, may result to some unwanted problems—such as loss of interest in the company, reduced profitability, failed branding efforts and many other issues.

Incidentally, one viable way to market your business is through the use of promotional products. In fact, this strategy offers a lot of benefits to businesses and entrepreneurs alike. Hence, if you happen to be in business, then you should seriously consider using such method for your own business campaigns as well.

To make things clearer, let’s look into how you can use promotional items for your marketing campaigns:

Know What Your Target Market Wants

As in all business strategies, you need to understand your target market in order to know the right approach when dealing with them. That same rule applies when you plan to use promotional giveaways and gifts.

What specific items do you think your customers (both present and future) would like? What age groups do they belong to? By knowing these details, you get to ensure that recipients will actually love what they get from you. And of course, when people love your giveaways—the higher the chance for success.

Be Unique

Chances are some of your competitors might also be handing out giveaways to the same target market. So, how can we stand out from the crowd? By handing out unique promotional products

The rule is: your handouts should be different and unique from what others are giving out. As it is, you should study your options well, in order to reap the best benefits.

One more thing: don’t just focus on aesthetics alone. Try to hand out custom giveaways that are usable as well. These will be more interesting for your recipients—and they are bound to appreciate it even more.

Quality over Price

Remember that the quality of your handouts will be a reflection on your company or business. As it is, you shouldn’t opt for certain items just because they are cheap. If possible, opt for giveaways that offer both quality and reasonability of prices.

Tip: Promos Canada has a lot of high-quality, interesting and inexpensive giveaways that can help make your marketing campaigns a success. All you need to do is just take your pick, give us your specifications—and we’ll be more than happy to help you out.

Promos Canada is a leading marketing specialist, with a large inventory of promotional products and giveaways—for businesses who want to “connect” with their target market.

To know more about the company and what it has to offer, you can call 1-877-552-6068 or visit http://www.promoscanada.com/.

Custom Promotional Products to Help You Reach Your Audience

Time and time again, it has been discussed that promotional products can be quite a viable and effective way to reach your target audience. After all, giving out handouts will not only make you more attractive to your target market, but it will certainly make you more marketable as well.

Now, if you are planning to use handouts for your business, using customized promotional products just might a better idea.

Why?

Handing out unique items will allow you to connect with your audience in a better, deeper and more emotional manner. Accordingly, this will make your marketing campaigns more effective—and more feasible as well.

To help make things clearer, let’s look at some unique handouts that you can use for your intended audience:

Custom Hats – this item can be quite a good handout, considering how usable it can be. Hats, depending on their design and style, can be used basically every day of the year. So, this means recipients will be able to use it anytime they want—thereby exposing your brand to more people (aka: greater brand recognition and awareness).

Custom Sunglasses – if you’re looking to give out something “cool,” then this item can be the perfect option. This handout can be more viable during summer, as it will be a lot more useful during that time. Just take note to pick the right designs, as they can have a huge effect on your campaigns.

Personalized T-shirts – handing out personalized and customized shirts will make you more endearing to your audience. And once you are able to achieve that—then you’re on the right track.

Note: although handing out promotional shirts may seem like a common strategy, you’d be surprised at how effective it can be. Again, just remember to make use of the proper designs—and as much as possible, always strive to be unique. This will make you stand out from the crowd and as you already know, that can’t be a bad thing at all.

Other Customized Options – in the end, what’s essential is that you are able to connect with your audience—through your promotional products. Accordingly, that is the reason why you should spend enough time and effort in picking your handouts. And once you’re able to do that, you’ll be able to use this strategy to bring your business to better heights—as well as help you avoid the risks that may negatively affect your business campaigns.

If you’re looking for unique and useful promotional products that you can use to boost your marketing and branding campaigns – then call us at 1-877-552-6068.

We’ll be glad to help you.

 

The Main Differences between Branding and Marketing

Marketing and branding are two business terms that are usually intertwined and mixed together. However, are they really the same? Do they have the same purpose?

Strictly speaking, the answer is: “no.”

Marketing and branding, although seemingly similar, are actually two different concepts—with different purposes and strategies.

Are you a budding entrepreneur? If so, then it would be advisable if you are able to understand what these two important concepts are about. By knowing which is which, you’ll be able to undertake the needed strategies that can help boost your campaigns, as well keep you on the right track.

So, are you ready? If so, let’s delve into the main differences of marketing and branding:

Purpose

Marketing is about spreading word about your business. It’s about communicating with your audience, in such a way that they will be encouraged to either make purchases from you or to engage your services.

Branding on the other hand, is about establishing your name. With effective branding campaigns, you will become the “go-to” company or person when it comes to particular needs.

Take note: Branding is best undertaken when you already have a good number of followers supporting you. Of course, you can only have such followers if you have engaged in marketing campaigns beforehand. Simply put: try to engage in marketing first, before proceeding to branding.

Strategies

There’s a thin line between the strategies used for marketing and branding. This is in light of the fact that many marketing strategies can actually be used for branding campaigns—and vice versa.

In order to know which is which, the key again is to go back to the purpose of your campaigns.

Are you handing out promotional products to convince people to buy from your store? If so, then that is marketing.

How about handing out promotional products as rewards to loyal customers? Well, because the purpose is to make your customers more loyal to you and your business, then we can consider this strategy as branding.

Note: whether it may be for marketing or branding, you need to make sure that you are actually able to clearly communicate your message to your audience. This is an important rule. The clearer your message is—the more effective it will be.

Expenses

Admittedly, both of these strategies will require time and money. However, the extent of their expenses will depend on the type of marketing or branding strategies you choose to utilize.

For example: using promotional products for both marketing and branding won’t really be that expensive, provided that you choose affordable products. TV ads, on the other hand, whether it maybe to establish your brand or to market your wares, will mean having to spend a good amount of money.

Again, the key here is to strategize and choose carefully. By opting for the proper methods and undertaking the needed research, you’ll be able to get the benefits that you want—and reach your set goals accordingly.

 

If you are looking to have more effective branding and marketing campaigns, then you might want to give Promos Canada a call. The company is a marketing specialist, with various promotional products and items that can help make your endeavours as fruitful as they should be.

For more information, you can give Promos Canada a call at 1-877-552-6068 or click here for details.

 

 

3 Marketing “Sins” to Avoid (to Increase Your Profitability)

Marketing—whether you are an established Fortune 500 company or a start up business—will always be an important part of your campaigns. There’s no negotiating that. Without using the proper marketing strategies, you run the risk of losing your “connection” with your target market. And when that happens, there could be bigger problems in your hands.

To make things a bit clearer, let’s discuss some of the things (aka: marketing “sins”) that you should avoid—to help ensure a steady influx of profits:

Sin#1: Neglecting Your Audience or Target Market

Regardless of the strategy you’re using, never forget the recipients of your marketing message. Otherwise, you might be spending an enormous amount of time and money formulating various campaigns—but end up flat because you failed to keep your audience in mind.

If you plan to hand out promotional items or customer perks to your target market, make sure that it actually addresses their needs.

Study your market. What do they prefer? What particular strategies do you believe would work on them? Remember: the purpose of marketing is to encourage people to support you. And the more you are able to understand your market—the more effective things will be for you.

Sin#2: Making Your Campaigns Uninteresting

To catch your market’s interest, you need to put a lot of thought in your campaigns and strategies. Creating ads just for the sake of creating one won’t deliver the results that you want. Instead, it might only cause your market to lose interest in you and what you have to offer—and that’s a very big red flag.

Make your campaigns a bit more “human.” Having a more humanistic approach to your marketing efforts will make it more interesting and enticing. Accordingly, this can make you more endearing to your intended audience, which is certainly a significant advantage.

Sin#3: Being Outdated

Let’s face it. Times have changed. The strategies that may have worked before may not be as effective today. As it is, you need to keep up with the times, in order to attract potential clients—and to maintain your current ones.

Go online and engage in social media marketing campaigns. Offer new types of promotional items that even teens will love. Note: this doesn’t mean you should just forget about traditional marketing. However, by using newer platforms, you get to reach out to all kinds of people—and help spread your message across at a more efficient pace.

Promos Canada is a marketing specialist that offers different types of promotional items and customer giveaways for interested businesses who want to connect with their audience—in a different way.

If you want to know more about us, give us a call at 1-877-552-6068 or you can click here for additional details.

 

A Starter’s Guide on How You Can Make Your Online Marketing Campaigns Successful

Are you planning to bring your business to the online world—and reap the benefits that the platform offers?

Good for you!

The virtual world has many advantages in store—and all you need to do is a bit of research, use the proper Internet marketing strategies and take things as they go.

Take note though: succeeding through the virtual platform is easier said and done. There are various details that you—an aspiring Internet superstar—should take into account.

What are they?

To find out, please read on…

Know Who Your Target Market Is

There are literally billions of Internet users all over the globe. As it is, you will need to know who among those users will most likely support whatever it is you are offering.

Remember: “focused” marketing—whether done traditionally or online—is the more effective strategy. This is in light of the fact that if you are able to focus on a specific target market, then you’ll be able to understand the type of marketing message to share to them (and which they will understand). And of course, the better your message is—the higher the chance for success.

Communicate

Marketing is about communicating. If you aren’t able to clearly deliver what you need to say to your target audience—then chances are: your efforts might not work the way you want them to.

Be clear and concise. Use clear and understandable content that will work with both search engines and people. Remember to use the proper keywords with the suggested density (per word count) for utmost efficiency.

Promote, Promote—and Promote

In order to spread good word about your business, you will need to promote it. There’s no negotiating that.

Use promotional products to encourage potential clients to listen to what you have to say. Create interesting blog posts and videos to help people out. And don’t forget to make use of effective SEO strategies (considered as one of the most important parts of online campaigns) to increase web visibility and to help you reach out to more people.

Reward Loyalty

According to some studies about marketing—encouraging clients to be loyal to your brand is equally important with attracting new clients.

As it is, you can offer promotional products or special perks to loyal clients who’ve given you some much needed support. By doing so, you get to encourage them to remain loyal to you and your business—and help you reach your online marketing goals.

Promos Canada is a leading marketing specialist with an impressive inventory of promotional products and items that can help make one’s offline and online marketing efforts a success.

If you want to know more about the company or find out how they can help you out, click here for additional details.

 

Promotional Items: Are They Really Effective Marketing Tools?

There is an ongoing trend where businesses use promotional items for marketing. Does this method really work? Will it really help marketing campaigns? To know the answer to these questions, please read on…

Apparently, many businesses are now using promotional items to communicate with their target markets and to further expand their marketing efforts. As it is, many claim that this method actually works – and may even help one achieve set business goals.

To have a clearer picture as to whether this marketing method actually works – let’s discuss the efficiency of marketing through promotional products – and see if it will work with our business campaigns.

Let’s start:

“Give and You Shall Receive…”

Human nature dictates that if someone gives you something – then you give them something in return. This is actually one of the main reasons why handing out freebies and promotional giveaways works.

Handing out interesting and useful items stirs interest for your company. It actually gives out the message that you actually care for your clients, which in turn, encourages them to support your business and what it has to offer.

In other words, it’s the law of reciprocity working here. And the more you are able to establish that – the better will it be for your marketing efforts.

Effective Opening of Communication Lines

As we all know, marketing is about communication. If we are able to effectively communicate to others what we have to say – then the higher is the chance for success.

Through the use of promotional items, you will be able to encourage people to listen. And when people listen – you will have a better chance of convincing them that what you have is what they are looking for. And as you may well already know – this is one of the main purposes of marketing.

Brand Exposure

Try to think about this: TV and radio ads (depending on your budget) will advertise your business or company for a few minutes in a day – and they can be quite expensive as well.

On the other hand, promotional items such as post-its, USBs, mugs, towels and other similar products are not really expensive – but these are actually things that people constantly use. Being so, recipients are exposed to your brand name or logo on a regular basis, thereby resulting to name recall and enhanced marketing campaigns.

Customer Loyalty

It has been said that maintaining loyal customers is equally important to attracting new ones. With this in mind, you can hand out promotional gifts to reward those clients who’ve been loyal to your business. Consequently, you’ll be able to create a stronger and deeper relationship between you and your clients – which again, will result to numerous benefits for your business.

PromosCanada is a marketing expert with numerous years of experience in the field. The company is offering various promotional items and giveaways that can help businesses engage in more effective marketing and branding campaigns.

If you want to know more about the company and how they can help increase your marketability, please click here for additional information.

 

Increase Your Success Rate through Promotional Products

Do you want to increase your success rate? If so, then you might want to give handing out promotional products a try. With this method, you can actually entice more people to support your brand and business, ultimately helping increase your business success rate – and more.

An increased success rate is one of the main goals of entrepreneurs – whether start-ups or established ones. After all, having an increase in success rate can mean greater marketability, increased brand awareness – and of course, more profits reaped.

Fortunately, there are many ways to reach this goal. And using promotional items is one of them.

And so, the question now is: how can you increase your success rate through promotional products and gifts?

Here are the ways:

To Create Relevance

Regardless of which industry you or your business may belong to, what is important is that you are able to make yourself relevant to your consumers, target audience and market. And the more relevant you are – the higher your success rate will be.

With the use of promotional items, you are actually given an opportunity to tell your audience (at an emotional level) how relevant you are to their needs – and how you can provide solution to their problems.

Note: in order to spread an even more “relevant” image for your market – it would be best to hand out items that are related to what it is you’re offering. For example: if you are a digital company, then you can opt to give out custom USBs or flash drives. If you belong to the fashion industry, then digital shirts or accessories can be a good idea.

For Greater Marketability and Branding

Marketing is and will always be an essential aspect of business. There’s no denying that. Fortunately, handing out promotional products may just help you in this arena.

Remember that marketing is about communicating with your audience. By handing out useful and interesting items – you are actually able to entice and encourage potential clients to listen to what you have to say. And if your marketing message actually makes sense – then expect your prospects to become actual customers.

To Gain Customer Loyalty

Handing out customer rewards can be a good way of showing clients that you actually appreciate all their support. Accordingly, this can help you establish a deeper connection with them, which in turn, can reap more benefits in the long run (including a higher success rate).

To make this possible, however, you will need to choose promotional giveaways that people will actually love. No, they don’t have to be expensive – but you will need to at least make sure that they are usable and interesting. Remember that the key here is to connect with your audience via rewards. And the better they are, the deeper the connection will be.

PromosCanada is a marketing specialist with a wide array of promotional products and promotional giveaways that can help businesses increase their success rates. If you want to know more about the company and how they can help you achieve your business goals, please click here for details.

Useful Questions to Ask Your Promotional Items Specialist

Are you planning on marketing your business by handing out promotional products and items? In that case, you might want to continue reading this article. In here, we’ll be discussing some useful questions you might want to ask from a promotional items specialist (before ordering anything) – in order to avoid any undue risks and to maximize the benefits they bring.

If you’re looking to boost your sales – then you, of course, will need to engage in effective marketing methods. After all, marketing has been specifically designed to help businesses reach their target markets. And of course, the more effective you are in communicating with your audience – the more your profits will be.

As you may already have heard, handing out promotional items is one of the most effective marketing methods in store today. It can be used for offline and online marketing, and can also be used to directly and indirectly communicate with your intended audience – making it an excellent method which should never be underestimated.

What to Ask Your Promotional Items Specialist?

Now, before you decide to go to your next-door promotional products seller and get those “enticing” products right away – it would be best if you asked some questions first. By doing so, you’ll be able to reduce risks, and you can be assured that those items you’re getting will actually help you and your business. Here are some of them:

Question #1: What’s Your Experience?

Asking about a seller’s experience will at least give you an idea as to how good that company really is. There are many companies who claim to be the best experts in the field – but unfortunately, are unable to turn their claims into reality. Hence, it would be beneficial if you dealt only with reputable and experienced companies – in order to ensure that you are getting products that are worth every buck you spend.

Question #2: How Many Products Do You Have?

This is another important question that’s worth asking. Why? Well, this is in order for you to know if you’ll have as many options with a particular seller compared to another. Obviously, it would be useful if you dealt with sellers who have a wider array of promotional items – as it will mean more options for you.

Question #3: Do You Customize?

Remember that you are handing out promotional products because you want to communicate with your target audience and want to encourage them to support your brand.

Being so, it would be best if you dealt with a promotional product expert who actually offers customization services. By doing so, you’ll be able to add a bit of personal touch in the giveaways you’re handing out – which ultimately, can make things even more interesting for your target audience.

Promos Canada is a leading marketing specialist, with numerous years of experience in the field. Offering a wide array of products and items for interested parties – that surprisingly, are quite affordable as well. If you want to know more about the company and what it brings to businesses, please visit http://promoscanada.com/ 

 

Top Fall Promotional Trade Show Giveaways to Have

In order to effectively market your business – you need to actually engage in business campaigns that will reap results. After all, with the proper marketing methods, you’ll be able to reach your target market, encourage them to make purchases from you – and of course, increase profits in the end.

And now that fall is coming near, it would be an excellent idea if you are able to actually market your business – using the season as a theme. How? By joining business expos or trade shows with fall promotional trade show giveaways in tow.

How to Find the Right Items to Hand Out

Remember the rule when it comes to handing out promotional items and business expos: whatever may be the perks or freebies you’re offering – you will need to make sure that they are interesting and usable. These will make your company’s name easier to recall – and will most probably make you a hit on that trade show you’re participating in.

As it is, you might find it useful to actually do a little study before proceeding to hand out trade show giveaways. Try to look at the theme of the expo, the participants who’ll be joining – as well as its scheduled date. Take note: the more detailed you are – the better are things bound to be.

Autumn Promotional Products That Can Help You Stand Out from the Crowd

Here are some promotional gifts and items that potential customers might find handy during autumn:

  1. Coffee – as fall brings the cold winds, handing out people with good coffee (from dark roast, medium to light roast) will give out the impression that you actually care. Accordingly, this will make you a big hit during the expo – and will most likely help you communicate your marketing message more effectively.

  1. Jackets and Sweaters – whether it may men’s micro-fleece full zip jacket or uni-sex poly-cotton lab coats, giving out exquisitely designed pieces that will help make those cold nights warm, can ultimately result to more people saying good things about your company and what it has to offer.

  1. Thermos – this is another promotional product that recipients may find useful during those cold autumn days and nights. Just make sure to place your business logo and name on a strategic location, and everything will be fine.

Promos Canada is an established marketing specialist, with various promotional items and products that can help you stand out during business trade shows and make your marketing campaigns successful. If you want to know more about the company and what it has to offer, please visit us at http://promoscanada.com/ for details.

 

Cool, Yet Cheap Promotional Products for Everyday Use

Are you planning on getting your business off the ground? Do you want to reach out to your target market – and encourage them to support your company and what it’s offering? In that case, you might want to consider handing out promotional products.

By offering promotional items, you are able to convey your message – without being obvious that you’re marketing to them. Accordingly, this is a marketing method that just might make things a whole lot better for you!

Promotional Products: What Are They Really For?

As discussed earlier, promotional items are made for effective marketing – whether direct or indirect. However, these items also have other uses, such as:

  • As customer loyalty rewards

  • As corporate giveaways

  • For celebrating company milestones

  • To make special announcements (anniversaries, birthdays, etc)

  • To spread word about your business

  • For getting attention during trade shows and business expos

  • Many others

In light of these benefits – it can be easily gleaned that indeed, promotional products can be very effective in making your business a whole lot better (and even more profitable). The next question now is: what types of products can you hand out to your target audience?

Cool and Affordable Promotional Products That Are Bound to Impress

To make things easier for you, here are some promotional items and giveaways that people can use regularly – and which can help make things a lot more effective (and a bit more profitable) on your end:

  1. 3D Spinner Air Freshener – this can be a good idea, as is it’s an item that people actually use (and see) whenever they drive their vehicles. To make things even more efficient, strategically place your company name or logo on the freshener, in order to create a longer lasting impression on your recipients.

  1. Fanny Packs – this type of bag has been growing more popular nowadays – most especially with the varied types of mobile devices, gadgets and small-sized items that people usually own. Fanny packs come in different shapes, sizes and materials, and all that you need to do is to choose those which you think reflects your company’s message a lot more effectively.

  1. Mugs – although this is a relatively common product that businesses give out – it can still be an excellent option, provided that you put a little bit of ingenuity and creativity. Add some humour and some wit in your messages – and you can be assured that your potential clients will have fun while sipping their coffee!

These are just some of the promotional products and items that you can hand out to people – whatever your purpose may be. Again, what’s important is that you’re able to spread your message clearly and efficiently.

PromosCanada.com is your go to marketing specialist with years of experience in the field, offering a wide array of promotional products and gift items that you can use to stir interest for your company.