Trade shows are great venues for drumming up new business. Where else will you find a captive audience of hundreds to thousands of people? Attendees are already interested in the products or services offered by your company, so a hard sell is usually not required. To keep your business on the minds of trade show attendees, supply them with imprinted pens and other notable promotional items.
Imprinted Pens Are No Longer Cheap Chotchkies
Gone are the days when the only types of imprinted pens were white plastic versions with a boring black logo. Modern versions of these custom promotional products are much more attractive and of higher quality. Even the plastic pens available today are vast improvements. They come in bright colors and feature comfortable grips that make them the writing utensils of choice.
Wooden and metal pens are attractive and long-lasting. Trade show attendees will feel special when you present them with a rosewood pen with gold plated trim and an engraved or imprinted logo. Push-action aluminum ballpoint pens in assorted colors with blue or black ink will also be very popular, partially due to the laser engraving method used for customization.
Complementing Imprinted Pens with Other Writing Utensils
Exhibitors trying to make the best impression offer more than a single pen. Business promotional items like markers and highlighters are perfect complements. People use markers for everything from labeling cartons to creating signs. Highlighters are useful for underlying important passages in newspapers, magazines, and business publications.
Some people prefer to make their writings less permanent, making pencils with erasers their preferred writing instruments. Others have enough promo items and will appreciate an imprinted container of crayons for their children. Distributing imprinted pens and other notable promotional items at summer trade shows is a low-cost but very effective marketing technique.