Marketing and branding are two business terms that are usually intertwined and mixed together. However, are they really the same? Do they have the same purpose?
Strictly speaking, the answer is: “no.”
Marketing and branding, although seemingly similar, are actually two different concepts—with different purposes and strategies.
Are you a budding entrepreneur? If so, then it would be advisable if you are able to understand what these two important concepts are about. By knowing which is which, you’ll be able to undertake the needed strategies that can help boost your campaigns, as well keep you on the right track.
So, are you ready? If so, let’s delve into the main differences of marketing and branding:
Marketing is about spreading word about your business. It’s about communicating with your audience, in such a way that they will be encouraged to either make purchases from you or to engage your services.
Branding on the other hand, is about establishing your name. With effective branding campaigns, you will become the “go-to” company or person when it comes to particular needs.
Take note: Branding is best undertaken when you already have a good number of followers supporting you. Of course, you can only have such followers if you have engaged in marketing campaigns beforehand. Simply put: try to engage in marketing first, before proceeding to branding.
There’s a thin line between the strategies used for marketing and branding. This is in light of the fact that many marketing strategies can actually be used for branding campaigns—and vice versa.
In order to know which is which, the key again is to go back to the purpose of your campaigns.
Are you handing out promotional products to convince people to buy from your store? If so, then that is marketing.
How about handing out promotional products as rewards to loyal customers? Well, because the purpose is to make your customers more loyal to you and your business, then we can consider this strategy as branding.
Note: whether it may be for marketing or branding, you need to make sure that you are actually able to clearly communicate your message to your audience. This is an important rule. The clearer your message is—the more effective it will be.
Admittedly, both of these strategies will require time and money. However, the extent of their expenses will depend on the type of marketing or branding strategies you choose to utilize.
For example: using promotional products for both marketing and branding won’t really be that expensive, provided that you choose affordable products. TV ads, on the other hand, whether it maybe to establish your brand or to market your wares, will mean having to spend a good amount of money.
Again, the key here is to strategize and choose carefully. By opting for the proper methods and undertaking the needed research, you’ll be able to get the benefits that you want—and reach your set goals accordingly.
If you are looking to have more effective branding and marketing campaigns, then you might want to give Promos Canada a call. The company is a marketing specialist, with various promotional products and items that can help make your endeavours as fruitful as they should be.
For more information, you can give Promos Canada a call at 1-877-552-6068 or click here for details.