Beyond distribution to potential customers through trade show giveaways and other means, business promotional products can serve a vital role in tailoring your company’s image when customers make contact. Whether clients walk into a brick and mortar store or meet you in a boardroom for a business to business transaction, internal branding, where you apply your logo and brand identity to your workplace and employees, helps create a consistent, positive impression.
Successful internal branding makes your company stand out and creates a lasting impression that encourages repeat business. It also generates an atmosphere of professionalism and success that makes clients more likely to recommend your firm to friends and colleagues. Let’s take a look at three business promotional products that work well as part of an internal branding strategy:
Imprinted apparel is practically mandatory for nearly any business where staff deal with the general public. Whether you deliver or perform services on location or greet people in a brick and mortar place of business, your staff should have a consistent look that makes your business’ name, field and general branding visible. Imprinted apparel can range from vibrant to subtle expressions of your brand. For example, a button down shirt might have a very small bit of stitched text, or you might acquire vests and shirts with a large logo in company colours.
There seems to be no end to what imprinted pens can do. These promotional product standards can serve an important role inside your business as well. For staff, imprinted pens serve as a constant reminder of where they are and the company’s image, which can have a subtle but strong effect on morale. Your imprinted pens should also be on hand any time anyone at your place of business needs something to write with. You should encourage associates and clients to take pens with them, so that they can act as general business promotional items as well.
Promotional USB memory sticks should be the primary way you carry data by hand on company business. Thanks to huge drops in the price of flash memory, it’s cost effective to combine external promotions and internal branding in one order. This gives your staff the ability to keep work and personal data separate, and acts as an alternative way to transfer information to clients and partners in face to face meetings.
Beyond these items, mugs, glasses, calendars and more can brand your business inside and out Explore our catalogue to see the possibilities for yourself!